The Eco Laundry Company, the world’s first certified B Corp dry cleaner and laundry service franchise, has announced a strategic partnership with famed denim heavyweight G-Star RAW.
As part of the partnership, The Eco Laundry Company will offer free dry cleaning for life for any piece of clothing from G-Star’s RAW for the Oceans collection, a clothing line curated by Pharrell Williams and made with fabric spun from recycled ocean plastic.
“We’re ecstatic to be aligning our brand with some of the most innovative, eco-minded people in the fashion and arts communities,” said Phillipe Christodoulou, CEO and founder of The Eco Laundry Company. “This partnership allows us to give back to customers who are doing their part to solve environmental problems by choosing to support a product created with the specific purpose of helping clean up our oceans.”
RAW for the Oceans takes plastic trash from the ocean and transforms it into yarn, which is then incorporated into fabric used to create men and women’s clothing. RAW for the Oceans is an ongoing project between G-Star RAW, Pharrell’s Bionic Yarn and Parley for the Oceans — a group of artists, scientists, musicians, and designers dedicated to cleaning up the world’s oceans.
The Eco Laundry Company, headquartered in New York City, is a sustainable dry cleaner and laundry service franchise. All stores run on pure wind energy, energy-efficient washing machines save hundreds of gallons of water, and their facilities use only biodegradable soaps and detergents. First-time customers are provided complimentary laundry bags made from salvaged material and recycled fabric.
“Forging this partnership with RAW for the Oceans provides our customers another concrete way to get involved in our mission of sustainability,” said Jean Calleja, president of The Eco Laundry Company. “We partner with a number of environmental groups, and we are honored to be working with G-Star and all of their aligned partners who are making RAW for the Oceans a reality.”
Anyone with items from the RAW for the Oceans collection can be part of this movement by simply bringing them to be dry cleaned for free at The Eco Laundry Company any time during business hours.
In other ocean-centered fashion news; last month, the adidas Group also partnered with Parley for the Oceans to implement a long-term program that builds on communication and education, research and innovation, and direct actions against ocean plastic pollution; and this month, Alaskan startup Tidal Vision, which is working to combat fishery waste by turning the byproducts from sustainable fisheries into textiles such as salmon leather and a soft fabric made from chitosan, is launching its first apparel and accessories on Kickstarter.