BarkleyOKRP
Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone and on a mission to build more whole brands: brands that treat everything they do as the brand. This is done through three idea centers: strategy, design and activation.
At Barkley, we know brands that stand for something greater than their bottom line — and prove it inside and out — are brands that earn a competitive advantage. We build whole brands by assessing the biggest impacts of the brand's business; uncovering the values, needs and expectations of customers, employees and investors; and building purpose-based plans that drive action across their organization to future-proof their business.
BarkleyOKRP is tagged in 20 stories.
1 month ago
- We spoke with Executive Vice President of Stewardship Paul Snyder about the
holistic system of business that has made Tillamook the darling of the dairy
aisle.
2 months ago
- Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
4 months ago
- We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free.
6 months ago
- In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
9 months ago
- Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.
1 year ago
- Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a
recession.
1 year ago
- One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
1 year ago
- In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public
through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
1 year ago
- Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.
1 year ago
- Independent creative idea company Barkley has released its third annual State of the Whole Brand report and research study, “How to Build a Whole Brand. Right Now.”
1 year ago
- Barkley client, Fruit of the Loom, Inc. is proud to announce a 40% reduction in greenhouse gas emissions at its own operations, putting the Company well on track to achieve its ambitious goal of reducing scope 1 and 2 emissions by 50% by 2030.
2 years ago
- The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
2 years ago
- As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
2 years ago
- An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
2 years ago
- Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
2 years ago
- In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such
beliefs is narrowing, particularly when brands make sustainability accessible and affordable.
3 years ago
- At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
3 years ago
- We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.
3 years ago
- Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...
4 years ago
- Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™.