In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as well as leading researchers such as Ipsos, Globescan, and Shelton Group (an ERM Group company), among other contributors.
Attendees will hear the latest in consumer intelligence, plus get an opportunity for follow-up conversations with globally recognized researchers and business peers
Learning outcomes:
- New research on the forces behind and around the ‘say-do’ gap, the 'belief-truth' disparity and the 'promise-action' divide
- New insights from studies tracking consumers’ lives over time for a nuanced image of their lifestyles
- Gain a deeper understanding of consumer motivations, behaviors, and thinking