Barkley

Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone and on a mission to build more whole brands: brands that treat everything they do as the brand. This is done through three idea centers: strategy, design and activation.

Barkley

At Barkley, we know brands that stand for something greater than their bottom line — and prove it inside and out — are brands that earn a competitive advantage. We build whole brands by assessing the biggest impacts of the brand's business; uncovering the values, needs and expectations of customers, employees and investors; and building purpose-based plans that drive action across their organization to future-proof their business.

Barkley is tagged in 6 stories.
The Purpose Advantage: How to Activate Purpose to Build New Brand Value
The Purpose Advantage: How to Activate Purpose to Build New Brand Value

2 weeks ago - Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.

The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG

2 months ago - In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

7 months ago - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

Why Brands Need Purpose to Survive, Now More Than Ever
Why Brands Need Purpose to Survive, Now More Than Ever

10 months ago - We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact *and* more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.

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Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

10 months ago - Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...

Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals
Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals

1 year ago - Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™.

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