Barkley
Barkley is an independent creative + innovation company that uncovers the good in every brand. Our job is to imagine and create a brand’s biggest possible future by not only solving business problems with creativity but by inventing opportunities through innovation and invention. It’s what we call future proofing.
Why Brands Need Purpose to Survive, Now More Than Ever
4 weeks ago - We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact *and* more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
1 month ago - Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...
Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals
9 months ago - Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™.