Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone and on a mission to build more whole brands: brands that treat everything they do as the brand. This is done through three idea centers: strategy, design and activation.
At Barkley, we know brands that stand for something greater than their bottom line — and prove it inside and out — are brands that earn a competitive advantage. We build whole brands by assessing the biggest impacts of the brand's business; uncovering the values, needs and expectations of customers, employees and investors; and building purpose-based plans that drive action across their organization to future-proof their business.
Barkley is tagged in 12 stories.
6 months ago
- As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
8 months ago
- An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
1 year ago
- We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact *and* more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.