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Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One
Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One

7 years ago - Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship to context-based sustainability.The day was dominated by a two-part, day-long session featuring market insights from top researchers. In part one, researchers from Shelton Group, GlobeScan, BBMG, Cone Communications and more shared their latest findings on customer attitudes and behavior, many of which not surprisingly still examined the stubborn gap between the two.

Disrupt or Die: Brand Leaders Talk Logistics of a Circular Economy
Disrupt or Die: Brand Leaders Talk Logistics of a Circular Economy

7 years ago - No one can deny that the emergence of circular economy thinking is throwing up some fascinating dynamics right now. This urgent need for systems-level redesign requires an experimental cocktail of innovation and imagination, not to mention open platform dialogue and collaboration. Increasingly, brands are realising that is it no longer sufficient to be wedded to sustainable ideals; they need to be prepared to disrupt their business models from within.

Google, eBay, Adobe Innovating to Save Water in California Drought
Google, eBay, Adobe Innovating to Save Water in California Drought

7 years ago - Amid one of the worst droughts in California history, Google, Adobe, eBay and several other technology companies are embracing innovation to reduce water consumption, the Guardian reports.Google is considering installing new technology such as urinal cakes containing enzymes that calcify urine so that toilets only have to be flushed a few times each day. This could save around 500,000 gallons of water a year.

Brand Leaders Join SB Collaboratory to Address Employee Engagement
Brand Leaders Join SB Collaboratory to Address Employee Engagement

7 years ago - Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an island and many challenges they face are shared by their peers, competitors, suppliers and customers. In order to support shared learning and collaboration beyond the conference itself, members of the SB advisory board designed a new structure — the SB Collaboratory — to provide a forum for these professionals to come together to share experiences, ask questions, learn from each other and brainstorm a path forward.

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More than 70 Mainstream Brands Now Taking Part in Collaborative Economy
More than 70 Mainstream Brands Now Taking Part in Collaborative Economy

7 years ago - I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services and goods. The disruptive impacts to brands are potentially very high. Consumers are already buying and trading among themselves, often without purchasing items directly from the brands themselves. Companies that don't pay attention to this trend are leaving themselves in a state of risk, as technology and society continue to quickly innovate.

For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season

8 years ago - While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event that represents the true spirit of the holiday season, #GivingTuesday.

Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles
Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles

8 years ago - Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR and global sustainability agency Futerra.

Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?

8 years ago - A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.

Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption

8 years ago - The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption.

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eBay Launches Standard for Measuring Costs, Impacts of Online Transactions
eBay Launches Standard for Measuring Costs, Impacts of Online Transactions

8 years ago - eBay has released a new Digital Service Efficiency (DSE) dashboard to monitor and analyze the cost, performance and environmental impact of customer buy and sell transactions in an effort to balance and tune its technical infrastructure, according to a recent announcement.

Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media

8 years ago - Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.

How Preventing Household Waste Can Be Fun and Profitable
How Preventing Household Waste Can Be Fun and Profitable

8 years ago - Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.

Sustainable Brands Expands Corporate Community with eBay, Sprint and Caesars Entertainment as Newest Members
Sustainable Brands Expands Corporate Community with eBay, Sprint and Caesars Entertainment as Newest Members

9 years ago - SAN FRANCISCO, September 20, 2012 – Sustainable Brands this month announced three new members to its Corporate Community. Sprint, eBay and Caesars Entertainment join over two dozen companies committed to leveraging their unique role in focusing stakeholder energy toward a healthy and sustainable future.

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