General Mills
General Mills' purpose is to make food the world loves. General Mills produces and markets more than 100 consumer brands in more than 100 countries on six continents.
At General Mills, we work to create holistic value throughout our supply chain, from agriculture and operations to our consumers and communities. We have commitments/goals around food safety, health and nutrition, diverse consumer needs, climate change, water stewardship, sustainable sourcing, regenerative agriculture, and human rights.
From Theory to Practice: Uncovering Synergies to Drive Tangible Impact
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential of AI to optimize sustainability impact, as well as how to achieve internal alignment across departments with perceived different priorities. ... View More
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth. ... View More
From system change to resilient production: Accelerating the Regenerative Agriculture Movement through Collective Action
Join Walmart and General Mills for a conversation about how the two companies are engaging their shared value chain on advancing regenerative agriculture with an eye on best practice, farmer livelihood and place-based learnings. What does it take to ... View More
How Food Companies Are Incentivizing Suppliers to Rein in GHGs
A new report from WWF examines the efficacy of rewards for climate-smart on-farm practices in getting suppliers’ help in eliminating Scope 3 emissions. ... View More
How General Mills Is Collaborating to Scale a Resilient Ag Revolution
The global foodmaker has joined forces with Regrow Ag to cultivate resilience throughout its agricultural supply chain — and encourages other food companies to follow suit. ... View More
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More
Keeping Employees Engaged on the Long and Winding Path of Climate Transition
Nothing about achieving a net zero future is easy. Most companies and brands have taken the first step of setting time-bound sustainability goals across their operations – from achieving net zero emissions to reducing Scope 1, 2 and 3 emissions acr... View More
This Company Is Sowing the Seeds for a Scalable Regenerative Ag Revolution
Regrow’s climate-smart digital platform is making regenerative farming accessible and scalable for scientists, farm advisors, growers and conservationists, while pushing food giants toward their net-zero goals. ... View More
Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance
The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation. ... View More
Sustainability Metrics 3.0: Measuring ROI of Regenerative Approaches, Social Impacts, Brand Trust
At SB’21 San Diego, veterans from sales, marketing, certification, design, finance, agriculture and more agreed: While there’s no checklist for regeneration, a focus on interconnectivity, holistic approaches and actionable goals will lead to meas... View More
Regenerative Agriculture: Soil Health, Herd Health, Human Health
Regenerative ag is a growing, dynamic movement that has potential for tremendous climate reversal and healthy food production. When even Neil Young says, “Put the carbon back in the soil," you know it’s time to get on board. ... View More
Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’
As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action. ... View More
Trending: Scalable, Circular Solutions Promise to Revolutionize Plastic Packaging
New innovations from Nature Valley and the winners of Closed Loop Partners’ Beyond the Bag challenge continue to chip away at consumer packaging waste. ... View More
New Tool Keeps Sky-High Eye on Sustainable Agriculture’s geoFootprint
The multi-stakeholder geoFootprint initiative, led by Quantis, allows businesses to assess risks posed by changes in climate, water availability and quality, soil health and biodiversity to secure supply chains and the future of food. ... View More
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. ... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
Companies Worth $15T Named to CDP's 2020 ‘A List’ of Environmental Leaders
Over 300 companies have today been named on this year’s A List by environmental non-profit CDP. This is a major increase on last year, despite the unprecedented challenges posed by COVID-19. ... View More
CMOs for Good
Learn from the leadership lessons, knowledge exchange and insights of prominent marketing executives from some of the world’s best-loved brands. Hear observations on the role of brands as drivers of culture change, how to pivot amidst uncertainty, ... View More
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
