SB Brand-Led Culture Change 2024 - Full Program Announced!
Heineken

Sustainability has been fundamental to the HEINEKEN Company since our business began, and it lies at the heart of everything we do. The idea of sustainability as a business imperative means that we act now to mitigate the impact of environmental and social risks and that we look at ways to create genuine economic opportunities for both our business and our stakeholders.

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Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

3 years ago - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

4 years ago - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

4 years ago - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

HEINEKEN Every Drop Counts
HEINEKEN Every Drop Counts

4 years ago - HEINEKEN today announced its 2030 water vision in support of United Nations Sustainable Development Goal 6, dedicated to water protection.

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Is Employee Engagement One of Your New Year Resolutions?
Is Employee Engagement One of Your New Year Resolutions?

5 years ago - An engaged workforce is critical to an organization’s success, no matter what products or services you’re selling.

Spreading a Message of Moderation for the Holidays
Spreading a Message of Moderation for the Holidays

5 years ago - The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.

HEINEKEN USA Helps Support 36 Scholars with Grant to the Congressional Black Caucus Foundation Scholarship
HEINEKEN USA Helps Support 36 Scholars with Grant to the Congressional Black Caucus Foundation Scholarship

5 years ago - WHITE PLAINS, N.Y. — HEINEKEN USA is proud to announce its $10,000 grant to the Congressional Black Caucus Foundation (CBCF) scholarship, helping to support the education of 36 talented and deserving students over the age of 21. The scholarship recipients represent undergraduate and graduate programs from 32 universities in 19 states across the country.

Urban Brand Utility: Impact Branding for the Urbanising Century
Urban Brand Utility: Impact Branding for the Urbanising Century

5 years ago - The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the energy supply from its main urban centres, for intermittent periods of time. Back then, as a student living in São Paulo, I remember streets darkening as the sun went down. In one of those evenings, walking back home from university, two men driving a motorcycle stopped right in front of me. One of them jumped off the bike and before I knew it, he hit me on the head with the back of his gun and stole my backpack.

Neighbourly Calling for More Partners to Redistribute Surplus Food Across UK, Ireland
Neighbourly Calling for More Partners to Redistribute Surplus Food Across UK, Ireland

5 years ago - Giving platform Neighbourly has today put out a call inviting charities, food projects, schools and community groups to join its free food surplus redistribution scheme. Neighbourly is the redistribution partner to retailers and manufacturers including Marks & Spencer, Starbucks, Heineken, Lidl and Danone.

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Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones

5 years ago - More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heritage Month. The September 15th - October 15th dates have special significance as seven Hispanic countries celebrate their Independence Day during, or in close proximity to, this period: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile.

It’s Global Tiger Day: But Where Are All the Wild Tigers, asks Heineken
It’s Global Tiger Day: But Where Are All the Wild Tigers, asks Heineken

5 years ago - 3,890. That’s the number of wild tigers left in the world today. Compared to 100,000 wild tigers that roamed the earth just a century ago, the massive 96% decline is beyond startling. With illegal tiger trade, poaching and habitat loss threatening the majestic species’ extinction, Tiger Beer knew they had to step in. The tiger is more than a logo for Asia’s leading premium lager, it’s a symbol of strength, courage and beauty. Last year, Tiger Beer embarked on a 6-year partnership with World Wildlife Fund (WWF) to bring global awareness to the plight of the wild tiger and to support the organization’s ambitious tiger conservation efforts.

It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership
It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership

5 years ago - Did you know recycling one glass bottle saves enough energy to power a computer for 30 minutes? And recycling 16 aluminum cans saves the energy equivalent of one gallon of gasoline. A series of small actions like these can turn into great things when they are brought together. And that’s what The Recycling Partnership is all about. The Recycling Partnership is a rapidly growing national nonprofit committed to improving curbside residential recycling and boosting recycling education in cities across America — one community at a time, family by family, bin by bin. They’ve already impacted 33 million households in just four years!

#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report
#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report

5 years ago - For the most part, company sustainability reports never get read. The fact is, companies keep packaging their diligent, necessary and informative sustainability reporting in dense corporate documents that nobody cares to read. We’re proud of our progress and didn’t want our accomplishments to go unnoticed. That’s why HEINEKEN USA set out to create a new way for consumers to engage with and understand our 2016 Annual Report – a blend of our annual performance and sustainability reports. The objective was to communicate our sustainability performance in an extraordinary way – the HEINEKEN way - authentic, clear, enjoyable and noteworthy. Thus, “You’re not gonna read this…” was born.

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International Day of Families: Toasting Progressive Parental Benefits, No Matter Your Situation
International Day of Families: Toasting Progressive Parental Benefits, No Matter Your Situation

5 years ago - There is no longer one dominant family form in the U.S. According to the Pew Research Center, parents today are raising their children against a backdrop of increasingly diverse and, for many, constantly evolving family forms. Knowing this, it’s clear that employers need to create policies and offer flexible benefits that make work-life balance possible for all family structures.

Earth Day at HEINEKEN USA: Responsible Recycling? Don’t Forget About Glass.
Earth Day at HEINEKEN USA: Responsible Recycling? Don’t Forget About Glass.

5 years ago - Started in 1970, Earth Day is celebrated annually on April 22 to support and celebrate environmental protection. This year, Earth Day Network, the organization that leads Earth Day worldwide, is focused on mobilizing the world to end plastic pollution.

World Water Day at HEINEKEN USA: What’s Being Done to Ensure Every Drop Counts?
World Water Day at HEINEKEN USA: What’s Being Done to Ensure Every Drop Counts?

5 years ago - There are so many reasons to care about water. Among them is that, without water, there would be no beer. That’s why conserving water is one of the six focus areas of HEINEKEN’s Brewing a Better World platform, which is woven into the ethos of the company. Specifically, HEINEKEN’s water efforts focus on:

Using Collaboration to Create a Culture of Responsible Consumption
Using Collaboration to Create a Culture of Responsible Consumption

5 years ago - It takes a village to make a difference – HEINEKEN USA can’t do it alone! Considering issues of underage drinking, drunk driving, and health and wellbeing, for example, the topic of responsible drinking is so multifaceted that it can sometimes feel like an overwhelming challenge.

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

6 years ago - Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

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HEINEKEN USA Gives a Loud Cheer for Women in Beer
HEINEKEN USA Gives a Loud Cheer for Women in Beer

6 years ago - Heineken® is famous for its 150-year-old beer recipe. But there is no recipe when it comes to women succeeding at HEINEKEN USA (HUSA), and that’s something we’re just as proud of. In the past, beer has been a male-dominated field, but HUSA is proudly at the forefront of changing that – with women making up 40% of our workforce and 50% of senior management. It’s especially relevant today, as the national conversation about gender equality has never been louder or clearer. We’re always looking to be even more conscientious about diversity and inclusiveness while Brewing a Better World.