1 year ago - These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.
3 years ago - Ford, VW, Honda and BMW — which together represent about a third of the US market — are using their collective heft to fight for cleaner air in the US.
4 years ago - HUNTSVILLE, AL, November 28, 2018 – BASF’s facility in Huntsville, Alabama received the Green Excellence Recognition in Waste Stewardship Award by Honda of America Manufacturing. The award recognizes BASF’s continuous and innovative efforts toward sustainability by significantly reducing production waste and achieving a Zero Waste to Landfill validation from UL. Less than 0.2 percent of waste goes to the landfill at the production facility.
4 years ago - It is possible to unlock a 100 percent renewably powered grid — without any coal, nuclear or gas storage baseload — within the next several years. And any driver or homeowner could contribute to the solution by using electric vehicles (EVs) as mobile batteries that charge at one location when there’s a surge of renewable energy and deliver it back to the grid at another when it’s needed.
4 years ago - Companies including Apple, Google and IKEA earned top spots in a new ranking of the top 20 business leaders calling for more ambitious climate policy across the globe. To make the A-List of Climate Policy Engagement, companies must showcase sectoral leadership, be vocal in calling for ambitious policies and align these calls with their own strategic activities.
5 years ago - “Drive Sustainability”, a partnership between ten leading automotive companies (BMW Group, Daimler AG, Ford, Honda, Jaguar Land Rover, Scania CV AB, Toyota Motor Europe, Volkswagen Group, Volvo Cars and Volvo Group), will set up a Raw Materials Observatory to identify and address ethical, environmental and labour rights issues in the sourcing of raw materials.
5 years ago - Electric vehicles and alternative fuels are key components of the auto industry’s vision for the future, but technology isn’t the only thing driving sustainable mobility.
5 years ago - While automakers such as Toyota, Tesla, Ford, Honda and General Motors are putting their bets on hydrogen and electricity to power future mobility, Canada’s McGill University thinks metal could be the key to a clean, low-carbon future.
5 years ago - The auto industry continues to look towards a sustainable future with the development of a new partnership between 10 of the world’s biggest automakers.
6 years ago - According to results from a new initiative created during COP21 in Paris by CDP and ADEME — the French Environment and Energy Management Agency — business-as-usual is no longer an option. By looking at the future implications of a company’s current business activity in order to accurately assess its readiness for the transition to a low-carbon economy, the Assessing Low-Carbon Transition (ACT) pilot project has revealed stark differences between companies, that on the surface, may look very similar today.
6 years ago - The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever.
6 years ago - In moves that will spur new energy vehicle demand, two new auto industry partnerships provide a look at a low-carbon economy of the future. First, Honda Motor Co Ltd and General Motors Co (GM) have announced ambitious plans to expand pollution-free hydrogen fuel power systems in the US from 2020, a move that will not only create new jobs, but also drive forward the shift away from fossil fuel-dependent vehicles.
6 years ago - General Motors Co. (NYSE: GM) and Honda (NYSE: HMC) today announced establishment of the auto industry’s first manufacturing joint venture to mass produce an advanced hydrogen fuel cell system that will be used in future products from each company. Fuel Cell System Manufacturing, LLC will operate within GM’s existing battery pack manufacturing facility site in Brownstown, Michigan, south of Detroit. Mass production of fuel cell systems is expected to begin around 2020 and create nearly 100 new jobs. The companies are making equal investments totaling $85 million in the joint venture.
6 years ago - As the Obama administration’s climate change pages disappear from the White House website, scientists scramble to backup precious climate data and resources, and a new world order starts taking shape in the United States, China and the auto industry continue to push forward with clean energy initiatives.
6 years ago - Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global level, which gives insight into how purpose breaks down over three major regions: Europe, North America and Asia. One of the findings from the research is that the global community remains incredibly diverse when it comes to engaging with purpose.
6 years ago - How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solution, given that the medium demands an audience’s full attention for a good chunk of time. Increasingly though, marketers are turning to documentary storytelling to cut through all that social media noise and tap into a growing consumer demand for content that isn’t simply a throwaway video snack.
6 years ago - Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it. The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to convert hydrogen into electricity. The small demonstration fleet will be accompanied by a portable refuelling station, which will allow the company to tour the vehicle around the country for maximum exposure. When the Mirai’s hydrogen supply is running low, it can be fully refuelled in a matter of minutes — a stark contrast to the longer charging times of most electric vehicles. The Mirai can also travel roughly 500km before needing a refill.
7 years ago - Toyota Motor Corporation, Nissan Motor Co., Ltd. and Honda Motor Co., Ltd. have shared details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).
7 years ago - Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 people, 12 industries and 34 countries; and covers the role brands play in our communities and our personal wellbeing, as well as marketplace factors that relate to product performance such as quality and price.
8 years ago - Honda is counting on a new way to reach sustainability-minded car buyers: through “green” dealerships. A new “Green Dealer Guide” the company is releasing to its dealers today arguably puts Honda at the forefront of this trend, but it also follows on greater attention that automakers and their retailers are now paying to sustainability.Honda has publicly released the 93-page energy-efficiency roadmap that it developed specifically for dealerships and similar commercial buildings with high energy loads, and is urging dealers of all car brands to take its advice to heart.