IKEA

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New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership

5 months ago - BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.

Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

5 months ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

5 months ago - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage

10 months ago - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’

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Ingka Investments to plant new, sustainably managed forest in Florida area damaged by Hurricane Michael
Ingka Investments to plant new, sustainably managed forest in Florida area damaged by Hurricane Michael

10 months ago - Ingka Investments has acquired 1,321 hectares (3,264 acres) of land in Florida as part of its long-term commitment to responsible forest management.

Conscientious Consumption: The SB 2021 Holiday Gift Guide
Conscientious Consumption: The SB 2021 Holiday Gift Guide

11 months ago - With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime.

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

1 year ago - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

Large-Scale Study from H&M, IKEA Shows Safer Path Forward for Recycled Textiles
Large-Scale Study from H&M, IKEA Shows Safer Path Forward for Recycled Textiles

1 year ago - On completion of a two-year, collaborative industry study, the two companies will share the findings to understand potentials and challenges with recycled textiles from a chemical-contamination perspective and to impact circular economy legislation.

IKEA Brings Circular Model Stateside with Pilot of Buy Back & Resell Service
IKEA Brings Circular Model Stateside with Pilot of Buy Back & Resell Service

1 year ago - The retailer is piloting the service, which helps customers prolong the life of their furniture, at IKEA Conshohocken for a limited time — with a goal of expanding it to all of its US stores in the future.

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Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action

1 year ago - 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.

Forget Selling Products. Change Lives, Instead.
Forget Selling Products. Change Lives, Instead.

1 year ago - The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

1 year ago - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

1 year ago - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

1 year ago - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

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IKEA Retail U.S. opens its first solar car park in Baltimore, announces plans for seven more
IKEA Retail U.S. opens its first solar car park in Baltimore, announces plans for seven more

1 year ago - The company continues to invest in solar energy as it works toward its goal of being powered by 100% renewable energy while increasing energy efficiency by 2025

Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’
Coalition Aims to Get US Back on Track with Paris Goals, Prove That  ‘America Is All In’

1 year ago - As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action.

IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future
IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future

2 years ago - With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave.

A Sustainable Life at Home: How IKEA Plans to Become Circular
A Sustainable Life at Home: How IKEA Plans to Become Circular

6 years ago - IKEA has been quietly piloting various initiatives across its European stores to see how it can build circularity into its service offering for customers. It’s a bold move, given that consumer-facing circular economy business models are still relatively embryonic, particularly in the retail market. “Over the coming years, we will support customers to care and repair, rent, share, bring back, and resell their IKEA products to prolong product life,” IKEA’s sustainability manager Jonas Engberg told me in a recent interview.

'Peak Stuff': Why IKEA Is Shifting Towards New Business Models
'Peak Stuff': Why IKEA Is Shifting Towards New Business Models

6 years ago - Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that consumer appetite for home furnishings had reached a crucial turning point.

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#BusinessCase: Furniture Take-Back Programs from IKEA, John Lewis Save Money, Emissions
#BusinessCase: Furniture Take-Back Programs from IKEA, John Lewis Save Money, Emissions

7 years ago - Furniture waste is the focus of two reports released this month. UK think tank RSA and recycling and waste company SUEZ published Rearranging the Furniture, which takes a design-focused approach to bulky waste reduction, increased reuse of furniture, and development of a circular economy. And the Furniture Re-use Network’s (FRN) new report, Commercial Retailers: Their Impact on the UK Reuse Sector, discusses the impacts of FRN partnerships with major furniture and electrical equipment retailers.

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