Makers of meat from plants. Eat meat. Save Earth.
A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss. ... View More
Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman ... View More
One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the ... View More
It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product. Whether it’s Honey Nut Cheerios saving the bees, Always promoting the power of girls or Whole Foods selling ugly fruits a... View More
Sustainable food startup Impossible Foods recently raised $108 million in Series D funding, bringing their total funding to date to $183 million. The Redwood City, California-based company is creating meat and dairy alternatives from plant ingredient... View More