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Patagonia

Patagonia

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Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé

8 years ago - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?

Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet

8 years ago - Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from authentically values-driven companies, winning and maintaining that loyalty has become a whole new ballgame.

Cotopaxi Combining Social Mission with Gear Designed to Last a Lifetime
Cotopaxi Combining Social Mission with Gear Designed to Last a Lifetime

8 years ago - With a rise in brands claiming to contribute to corporate social responsibility, it’s common for conscientious consumers to feel they’re “doing good” in their purchases, without actually knowing where their money is going.Outdoor gear brand Cotopaxi is trying to reconnect the consumer and cause; each of its products is attached to a specific humanitarian cause, ranging from clean water provision in India to a child’s schooling in Peru. When you buy a product from Cotopaxi, you know what difference your purchase has made.

SB '15 Barcelona Launch Welcomes Ever-Growing Consortium of Sustainability Thought Leaders
SB '15 Barcelona Launch Welcomes Ever-Growing Consortium of Sustainability Thought Leaders

8 years ago - Boy, do they know how to get excited about innovation in Barcelona.Many of our corporate members, international partners, and sustainability thought leaders are still recovering from what was an amazing Sustainable Brands global conference launch last week in Spain.In partnership with Quiero Salvar El Mundo Haciendo Marketing, Sustainable Brands ’15 Barcelona — now our third European conference — launched with over 300 attendees and an overwhelming energy, enthusiasm and effort.

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UCSD Undergrads Create First Algae-Based Sustainable Surfboard
UCSD Undergrads Create First Algae-Based Sustainable Surfboard

8 years ago - San Diego is home to a robust surfing industry and now, thanks to a collaboration with UC San Diego’s biology and chemistry students, the city is also home to the world’s first algae-based surfboard. The prototype was publicly introduced last week to San Diego Mayor Kevin Faulconer at San Diego Symphony Hall, where he hosted the premiere of the National Geographic “World’s Smart Cities: San Diego” documentary. The program, which features innovations from UC San Diego, is scheduled to air April 25 and May 2 on the National Geographic Channel.

As Long as CSR Is Linked to Profit, Just How Genuine Is It?
As Long as CSR Is Linked to Profit, Just How Genuine Is It?

8 years ago - In these times of increasing corporate scrutiny, do we need a radical new definition of CSR? One that pretty much pushes the idea that companies need to take a financial hit in order to do social good? That solving the world’s most important environmental problems requires a level of business ‘altruism’ that can only be realistically achieved at the expense of the bottom line?

How Superficial Interpretations of Sustainable Business Metrics Can Be Totally Off-Base: Part 13
How Superficial Interpretations of Sustainable Business Metrics Can Be Totally Off-Base: Part 13

9 years ago - In 12 earlier parts of this series, Claire Sommer and I developed 22 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.)

Patagonia Invests in Natural Textile Treatments
Patagonia Invests in Natural Textile Treatments

9 years ago - Patagonia today announced a strategic investment in a chemical company focused on making high-performance textile treatments based on natural raw materials.Beyond Surface Technologies, a Swiss firm, was founded in 2008 by scientists and marketing experts with more than 40 years of experience in the textile industry. They left careers at big chemical companies to build a business based on the premise that it is possible to make textile treatments based on natural raw materials — without sacrificing performance or reducing the lifespan of a product.

Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'
Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'

9 years ago - The Next Black, a documentary that explores how out-of-the-box thinking and more conscious design are shaping the future of our clothes, had its first screening in Brooklyn earlier this week. The event kicked off a weeklong exhibit at the BF+DA about the growing intimacy between technology and fashion.

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REI, adidas, Timberland and More Commit to Sourcing Down Responsibly
REI, adidas, Timberland and More Commit to Sourcing Down Responsibly

9 years ago - Six more global brands have committed to the Textile Exchange’s Responsible Down Standard (RDS). The adidas Group, Black Diamond, Kathmandu, NAU, REI and Timberland have agreed to bring certified, responsible down to the marketplace.

New Global Traceable Down Standard Addresses Animal Welfare, Supply Chain Traceability from Farm to Factory
New Global Traceable Down Standard Addresses Animal Welfare, Supply Chain Traceability from Farm to Factory

9 years ago - In 2013, after years of efforts to develop the highest standard for animal welfare in the industry, outdoor goods retailer and manufacturer Patagonia published its 100% Traceable Down Standard to provide a roadmap for other brands to meet the same high bar and prevent needless animal suffering. Patagonia says it is the only company to date to have fully implemented this rigorous standard, which it achieved in 2014.

How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

9 years ago - On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability.

Cause vs. Purpose: What's the Difference?
Cause vs. Purpose: What's the Difference?

9 years ago - Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased a cause-related product in the past 12 months.Accordingly, marketers and the ad agencies that serve them are viewing "cause" as a massive opportunity to sell us more stuff. After all, many of us, myself included, find ourselves regularly paying just a bit more for brands that support our favorite charities. (Shopper marketers call this behavior "cause-to-close.")

Give a Gift, Save the World: The SB 2014 Holiday Gift Guide
Give a Gift, Save the World: The SB 2014 Holiday Gift Guide

9 years ago - Gifts for our loved ones that also help repurpose waste, benefit people in need, get back to basics, and even possibly help to save the planet ... How is that not a win-win? Here are just a few of our favorite innovative, socially and environmentally beneficial gift ideas that will help you truly celebrate this season of giving, by ...

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Future 500 Presents: The Best of the Best in Stakeholder Engagement in 2014
Future 500 Presents: The Best of the Best in Stakeholder Engagement in 2014

9 years ago - As this year comes to a close, we at Future 500 wanted to take a step back and reflect on all of the momentum we’ve seen in stakeholder engagement over the past year. While it’s easy to focus on the negative, we challenge folks to focus on the positive. Below is a summary of the highlights we feel best represent examples of the “Best of the Best” in stakeholder engagement in 2014.

IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan
IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan

9 years ago - Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, Novelis, Levi Strauss, Unilever and Nestlé.

Forget Black Friday – Many Stores Now Open on Thanksgiving; Here's Why I Like the Ones That Aren't
Forget Black Friday – Many Stores Now Open on Thanksgiving; Here's Why I Like the Ones That Aren't

9 years ago - More clothing manufacturers and retailers are going out of their way to tout their sustainability credentials, from the use of organic cotton and recycled PET bottles to even accepting clothes in stores for recycling. But in recent years, the social side of sustainability has proven to challenge major fashion brands and retailers: Witness last year’s controversy over the Bangladesh factory fire and strikes at big-box stores such as Walmart over working conditions and pay.

New Patagonia Video Highlights Painful Truth Behind Conventional Down
New Patagonia Video Highlights Painful Truth Behind Conventional Down

9 years ago - Call it the veal-calf concern of this decade: The down in many winter coats and other apparel is obtained through oppressive animal-welfare practices, and Patagonia has taken the lead in trying to right that wrong with the introduction of its Traceable Down Standard — and an explanatory video to boot.

New Patagonia Collection Returning 'Truth to Materials'
New Patagonia Collection Returning 'Truth to Materials'

9 years ago - Patagonia has launched Truth to Materials — a capsule collection for Fall/Winter featuring seven styles of jackets, sweaters and scarves made from raw, reclaimed or alternatively sourced materials. The company says the collection represents “radical new methods of manufacturing” — it features fabrics such as undyed cashmere, and reclaimed cotton, wool and down.

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Fair Trade USA Kicks Off Fair Trade Month with Expanded Product Categories
Fair Trade USA Kicks Off Fair Trade Month with Expanded Product Categories

9 years ago - Alongside Fair Trade Month, Fair Trade USA has announced the launch of several new Fair Trade Certified™ products across new categories, including home goods, apparel and coconut.In 2014, the third-party certifier of Fair Trade products in North America partnered with 109 new companies (for a total of 915), and helped launch 455 new Fair Trade Certified products into the North American market. The growth and increased availability of Fair Trade products empowers shoppers to choose items that make a positive difference — from ensuring that factory workers have safe working conditions, to helping farmers and workers improve their communities and environment.