SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!
Patagonia

Patagonia

Patagonia is tagged in 179 stories. Page 9 of 9.
Barriers and Benefits: Changing Behavior Through Social Marketing
Barriers and Benefits: Changing Behavior Through Social Marketing

10 years ago - Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key occasions.

How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration

10 years ago - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.

What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity
What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity

10 years ago - After seven years of working on sustainable business at REI, I am taking some time to reflect and share some of the things I learned. My time at the co-op was a wonderful personal and professional experience, a kind of perfect storm of opportunity: an engaged employee base, a motivated and inspirational leadership, a co-op business model with enthusiastic members all wrapped in a brand and industry position that leveraged $2B in sales well beyond its footprint.

Patagonia Launches New $20M Green Venture Capital Fund
Patagonia Launches New $20M Green Venture Capital Fund

10 years ago - Patagonia is renowned for its consistent environmental support; each year, the outdoor apparel company gives away 1% of its profits to grassroots environmental nonprofits. Now, its new venture capital fund of more than $20 million will support eco-friendly for-profitbusinesses, focusing on energy, food, water or waste-related startups.

Advertisement
Research: Choosing the Right Strategy for Sustainability Communications
Research: Choosing the Right Strategy for Sustainability Communications

10 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.

Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation

11 years ago - As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate change.

"Do What You Love": Inspiration and Insights from Conscious Capitalism 2013
"Do What You Love": Inspiration and Insights from Conscious Capitalism 2013

11 years ago - The Conscious Capitalism 2013 conference, which took place over the weekend in San Francisco, saw a host of inspirational and motivational talks about the potential of business, large and small, to change the course of the world for the better.

Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption

11 years ago - The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption.

Visa, Sherwin-Williams Join Most Ethical Companies List
Visa, Sherwin-Williams Join Most Ethical Companies List

11 years ago - A total of 138 companies have made the World’s Most Ethical (WME) Companies List, an annual designation recognizing companies that consistently translate business ethics rhetoric into action.

Advertisement
“Eco-Business” Explores Big Business's Motivation Behind Green
“Eco-Business” Explores Big Business's Motivation Behind Green

11 years ago - The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane Lister coined one: Eco-Business.

How Preventing Household Waste Can Be Fun and Profitable
How Preventing Household Waste Can Be Fun and Profitable

11 years ago - Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.

Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption
Guerrilla Fashion Week Campaign Calls for an End to Mass Consumption

11 years ago - Byronesque, an online vintage retailer, has created a provocative campaign aimed at making New York Fashion Week attendees think twice about purchasing next season’s ‘it’ designs.

Study Finds Increased Profits for Companies Embracing Sustainability
Study Finds Increased Profits for Companies Embracing Sustainability

11 years ago - Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to a new global study called The Innovation Bottom Line, released yesterday by the MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG).

EPR in Healthcare: Yesterday’s Waste Is Today’s Business Opportunity
EPR in Healthcare: Yesterday’s Waste Is Today’s Business Opportunity

11 years ago - Extended producer responsibility (EPR) is gaining notoriety as a smart production and marketing strategy, as product take-back programs emerge as a major consumer trend.

Advertisement
Patagonia Cultivating Sustainable Wool in Namesake Region
Patagonia Cultivating Sustainable Wool in Namesake Region

11 years ago - Outdoor apparel company Patagonia is working to restore grasslands in its namesake region of Argentina through a partnership with The Nature Conservancy and Ovis XXI, an Argentine company working to improve the economic, environmental, social and human sustainability of the sheep-based supply chain.

Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability

12 years ago - Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability:

A Vision of Real Corporate Leadership on Sustainability
A Vision of Real Corporate Leadership on Sustainability

12 years ago - The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and on. But real leaders will go further and address the scale of the sustainability challenges we face by fundamentally remaking their

Looking Around the Corner: Five Trends Shaping Sustainable Brands in 2012
Looking Around the Corner: Five Trends Shaping Sustainable Brands in 2012

12 years ago - A few weeks ago, we had the opportunity to grab lunch with our good friend, renowned business guru Bob Bloom, to seek his advice as we looked ahead to the New Year.

Patagonia Is First to Register for ‘Benefit Corporation’ Status in California
Patagonia Is First to Register for ‘Benefit Corporation’ Status in California

12 years ago - Patagonia on Tuesday became the first company in California to elect benefit corporation status.

Advertisement