I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services a... View More
Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression ... View More
Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposa... View More
I just read an interesting Deloitte study linking sustainability with innovation inside corporations. According to the study, companies engaged in sustainability innovate more than their competitors. At the risk of sounding cheeky, I don’t find thi... View More
It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource a... View More
Patagonia has announced plans to offer Fair Trade Certified™ apparel, starting with nine styles in the Fall 2014 season.For every Fair Trade Certified product Patagonia sells, the company says it will pay a premium directly into a special fund for ... View More
Fashion and forests don’t likely go hand-in-hand in most people’s minds, but a new partnership announced today is aimed at increasing the sustainability of both.Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy ... View More
The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of s... View More
Imagine walking into your office one morning to find a business card on your chair — with a different title. It might just give you pause. ... View More
Sustainability experts often talk about the need for — and opportunities in — embedding systems thinking and sustainability-driven innovation into every aspect of a business. It sounds quite sexy, but it very often is a long and messy process tha... View More
The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s volunta... View More
Leaders from outdoor apparel company Patagonia have announced a new campaign, The Responsible Economy, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation. ... View More
Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power pl... View More
New Leaf Paper and Plum Organics were among the 17 companies on Thursday that were the first to register as Delaware benefit corporations after the legislation legalizing it was signed on July 17.Some of the other registering companies included leadi... View More
Patagonia has commenced a new remanufacturing program to continuously recycle its flip-flops, which could reduce production waste by nearly a third.The clothing company has partnered with small upstart firm PLUSfoam to create flip-flops that are 100 ... View More