Patagonia
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More
140 US Companies Band Together to Rally More People to the Polls
Companies across the US have banded together to support the Time to Vote campaign, a nonpartisan effort led by CEOs aimed at increasing voter participation. ... View More
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individ... View More
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More
The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat w... View More
Trending: C&A, Looptworks, John Lewis Spin Out More Circular Apparel Solutions
Increasing circularity in the apparel sector will require a variety of initiatives and some of the most valuable ways to bridge the implementation gap will be to provide funding, design new products with closed-loop design and launch take-back progra... View More
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the t... View More
'The North Face Renewed' Gives Refurbished Clothes Second Life
Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items —... View More
Q&A: Will We Go 'All In'? The Past, Present and Future of Sustainability Leadership
Written by three leading thinkers in the field of sustainability — Chris Coulter, CEO of GlobeScan; David Grayson, Emeritus of Corporate Responsibility at Cranfield University School of Management; and Mark Lee, Executive Director of SustainAbility... View More
What We Can Learn from B Corps' Big Bets on Customer Engagement
Today’s customers are choosing how to spend their dollars based on one of two factors: convenience or shared values. For example, Blue Apron, a grocery delivery company that makes it easier to cook healthy meals, is winning on convenience. But when... View More
Working Conditions in Global Supply Chains: What and How to Measure
Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.... View More
Circular Economy 101: Waste Not, Get More
Across the globe, about 50 percent of CO2 emissions are tied to materials — goods that often produce a significant amount of physical and financial waste. ... View More
Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism
Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn mo... View More
Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy
A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials. ... View More
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
A notorious company with a controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition. ... View More
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More
Patagonia Blacks Out Homepage, Calls on Consumers to Protect Public Lands
Outdoor retailer Patagonia is no stranger to throwing its weight behind worthy causes, particularly those aligned with its mission to “use business to inspire and implement solutions to the environmental crisis.” In the past, this has included sh... View More
SAC's Latest Higg Module Improves Apparel Supply Chain Transparency, Reduces Audit Fatigue
The Sustainable Apparel Coalition (SAC) has released early registration of the Higg Facility Environmental Module (Higg FEM), a self-assessment tool that globally standardizes sustainability measurement for apparel, footwear and textile manufacturing... View More
Circular Solutions in Action: Retailers, Recyclers Collaborate to Fight Textile Waste
Textile waste is a 26-billion-pound problem the world is just beginning to recognize. With us consuming more than 80 billion pieces of new clothing each year globally, there’s no question that change is necessary – but what will it take for retai... View More
