Patagonia
Distilling Complexity: Designing an Effective Sustainability Plan
On Black Friday of 2011, Patagonia released a now-famous New York Times advertisement with a picture of a jacket and a simple plea: “Don’t buy this jacket.” The response, ironically, was a surge in sales. Some analysts deemed the whole thing a ... View More
Forget Video Snacking: Longer Brand Stories Are Hitting Home
How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More
Internal Branding: How to Create an Employee Programme With Stickiness
The success of a community programme for your employees probably has more to do with branding than you first think. How can you activate purpose in employees and keep them engaged with your community programmes over the long term? Importantly, how ca... View More
Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost
In 2014, Patagonia dissolved its sustainability department – a move that the company’s VP of public engagement, Rick Ridgeway, remains proud of to this day. Overnight, the outdoor clothing brand deepened its commitment to environmental and social... View More
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by Glob... View More
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by Gl... View More
Bolt Threads Raises $50M Series C, Partners with Patagonia to Pioneer Sustainable Textiles
You’ve probably heard plenty of startups claim they can “revolutionize” their industry, but in the case of Bolt Threads, they may actually be right. The California-based biotechnology startup is already manufacturing its Engineered Silk™ prot... View More
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But wha... View More
Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards
A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy. ... View More
How the World's Best Companies Demonstrate Their Sense of Purpose
How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Pata... View More
Take It from an Adventurer: Brands Must Be 'More Radical' to Drive Change
World-class adventurer, extreme sportsman, author and entrepreneur Albert Bosch has done it all … from climbing the world’s seven highest summits to a solo trek across Antarctica to competing in nine Dakar Rallies and multiple ultra-marathons, to... View More
Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implem... View More
World's Leading Apparel Brands, Industry Groups Join Forces to Transform Global Labor Conditions
Today, a group of some of the world’s biggest brands, retailers, NGOs and industry groups launch a Social and Labor Convergence Project, with the aim of improving working conditions in apparel manufacturing across the world.The group says the proje... View More
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More
As Groups Continue to Push Obama for Strong Climate Action, Deniers Pose 'Fossil Fuel Free Challenge'
In the less than 100 days remaining before the much-anticipated COP21 climate negotiations in Paris, more and more stakeholder groups are adding their voices to the throng urging world leaders to come to a decisive, actionable consensus on how to add... View More
Brands, Academics, NGOs Explore How Sustainability is Transforming Business Now at SB Rio 2015
Sustainable Brands Rio 2015, which took place August 25-27, saw the participation of over 500 attendees from business, civil society organizations, NGOs, universities, governments and the third sector. This year, the theme "How now: how innovati... View More
Trending: How the Circular Economy Continues to Clean Up Fashion
Striving toward sustainability is an ongoing trend in the fashion industry, as companies and consumers continue to find alternatives to cheap, disposable clothing and wasteful production practices. The latest: American textile manufacturer Polartec t... View More
Patagonia Partners With Buffalo Ranchers to Restore Great Plains, Produce Sustainable Jerky
Patagonia Provisions — a initiative from conscientious outdoor apparel brand Patagonia aimed at rethinking our food chain — has launched a groundbreaking partnership with family-owned meat company Wild Idea Buffalo to conserve and restore the gra... View More
Patagonia Out to Change the 'Filthy Business' of Denim
Knowing how conventional cotton is grown and denim is made, always-a-better-way outdoor apparel brand Patagonia has set out to change the industry. The company has partnered with chemical company Archroma on a new denim collection, launched this week... View More
