Patagonia
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand ha... View More
Implementers, Catalysts and This Moment in History
"If you’re going to do something great, why not spread it around? Why not be a catalyst and amplify the impact exponentially?" — Daniel Aronson ... View More
What Role Will Shaming Play in a Post-Pandemic World?
Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause. ... View More
Empowering Customers While Building Better Business, a Thriving Future for All
With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More
The Biosphere’s Guide to Foolproofing Sustainability, Part 5: Sustainable Product Platforms
Biosphere Rule #4 is about taking your value cycle, built with parsimonious materials and a power-autonomous energy system, and creating a production platform upon which you can build a whole suite of products — producing profit-amplifying economie... View More
Unlocking the Transformational Power of Sustainability Thought Leadership
Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authorit... View More
Welcome to the Global Climate Strike: The Largest-Ever Mobilization to Fight Climate Change
What began as the Youth Climate Strike — organized by Greta Thunberg’s group, Fridays for Future — has rallied people of all ages who feel compelled to rail against sufficient climate action around the world. ... View More
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More
The ‘Secret Sauce’ of Inclusion, Governance — Inside and Outside the Brand
At SB’19 Detroit, Burt's Bees, Caesars Entertainment, Dave’s Killer Bread, Gap, Kellogg, Patagonia, P&G and more shared insights and strategies aimed at addressing governance inside and outside their organizations. ... View More
Sustainable Apparel Coalition Launches Tech Venture to Scale Higg Index
Higg Co. will provide the trusted technology industry needs to be able to implement the Higg Index at scale; while the SAC will continue to focus on driving sustainability measurement and improvements in the apparel, footwear and textile industry. ... View More
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry. ... View More
B Corps Launch Collaborative Climate Change Action Strategy
Some of the world's most climate-progressive businesses worked together to shape short- and long-term plans at B Leadership Summit. ... View More
The Purpose Statement: Necessary, but Insufficient
Is a well-crafted Purpose Statement and a sharply defined set of Values enough to catalyse change in your organisation, guide decision-making and nurture a powerful culture over time? ... View More
'The Voice of Society': Why Your Company Could Use a ‘Social Board’ of Directors
The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble. ... View More
Building the Next Generation of Sustainable Fashion Leaders
There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift. ... View More
Top 5 Companies That Effectively Amplified Their Impact in 2018
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business le... View More
