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Rainforest Alliance

We are building an alliance of farmers, forest communities, companies, and consumers committed to creating a world where people and nature thrive in harmony.

Rainforest Alliance

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The Five Truths of a Good Sustainability Claim
The Five Truths of a Good Sustainability Claim

8 years ago - My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am all for recycled packaging. But credible claims are relevant to the main sustainability attributes of a product. For a washing machine, that should be energy use. Otherwise, the claim could be misleading – think of the consumer misconstruing the recycled symbol as the mark of an overall ‘green’ washing machine.

#SB15sd: How to Make Mainstream Consumers Give a Sh*t
#SB15sd: How to Make Mainstream Consumers Give a Sh*t

8 years ago - For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone to “the panel on sustainable fracking.” Then we quickly dove into conversation on turning consumers into activists.Or as Campher put it, “Why should anyone give a shit?”

10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond

8 years ago - If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier said than done, of course, though we are seeing a number of encouraging trends within the Sustainable Brands community that, while still nascent, are promising to deliver a lot of value for years to come. Here is a list of 10 such trends that are top of mind for our team at the moment:

Paper: Definition, Focus, Accountability Needed to Turn Deforestation Commitments Into Action
Paper: Definition, Focus, Accountability Needed to Turn Deforestation Commitments Into Action

9 years ago - In its new position paper published today, Halting Deforestation and Achieving Sustainability, the Rainforest Alliance addresses the recent surge in deforestation-free pledges. Timed to coincide with an Innovation Forum event in Washington, DC on “How Business Can Tackle Deforestation,” the paper argues the deforestation-free trend is an exciting development, but needs definition, focus, and accountability to deliver lasting benefits for forests, people and the planet.

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Independent Evaluation - A Crucial Part of Our Zero-Deforestation Journey
Independent Evaluation - A Crucial Part of Our Zero-Deforestation Journey

9 years ago - Today marks two years since we launched our Forest Conservation Policy (FCP) and the anniversary is particularly significant as the Rainforest Alliance is publishing its independent evaluation of our progress. I believe this may be the first time that any company attempting to implement ‘zero deforestation’ in its supply chain on such a scale has submitted its programme to independent third-party evaluation.

APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'
APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'

9 years ago - On Wednesday, the two-year anniversary of the launch of Asia Pulp & Paper’s (APP) Forest Conservation Policy (FCP), an unprecedented initiative aimed at defining a new standard and business model for achieving a deforestation-free paper supply chain, Rainforest Alliance (RA) released the results of its evaluation to gauge the paper giant’s progress on its commitments.

Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time
Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time

9 years ago - A field-based survey by Rainforest Action Network (RAN) investigating Asia Pulp and Paper’s (APP) performance, providing input into an evaluation of APP’s progress on fulfilling its social responsibility commitments, and making recommendations to the company finds little on-the-ground evidence to date that APP is taking sufficient action to resolve land conflict issues.

Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign
Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

9 years ago - Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that cares about sustainability and want to take action in their daily lives.

Independent Study Shows APP Has Enough Plantation for Its Zero-Deforestation Commitment
Independent Study Shows APP Has Enough Plantation for Its Zero-Deforestation Commitment

9 years ago - An independent study released Wednesday has confirmed that Asia Pulp and Paper Group (APP) has sufficient plantation resources to meet the pulp requirements of its existing mills as well as its future mill in OKI, South Sumatra.The launch of the company’s Forest Conservation Policy (FCP) in February 2013 saw it commit to producing pulp and paper that is free from fiber or activity linked to deforestation. In order to ensure existing supplier plantations have sufficient capacity to meet this commitment, The Forest Trust (TFT) and Ata Marie were asked to conduct an independent “Growth and Yield” study to assess existing plantation areas.

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Bridging the Gap: Using Sustainable Finance to Improve Cocoa Farmer Livelihoods in Côte d’Ivoire
Bridging the Gap: Using Sustainable Finance to Improve Cocoa Farmer Livelihoods in Côte d’Ivoire

9 years ago - Smallholder cocoa farmers in Côte d’Ivoire produce 40 percent of the world cocoa supply and are the backbone of a global industry worth billions of dollars. Yet while they generate up to 15 percent of the Ivorian GDP, the vast majority still live in poverty due to declining productivity.Cocoa yields in Côte d’Ivoire are some of the lowest in the world, primarily due to aging trees, deteriorating soils and disease. In the absence of long-term financing opportunities, cocoa farmers have been changing to other crops with better income opportunity, such as rubber trees.

Zero Deforestation: The New Norm — Implications for Major Brands
Zero Deforestation: The New Norm — Implications for Major Brands

9 years ago - Future 500 CEO Bill Shireman moderated two discussions during Sustainable Brands 2014 earlier this month that explored major progress made in the past two years in advancing zero-deforestation supply chains and implications for climate, human rights and transparency.Shireman kicked off the session on day one with an intriguing quote by a famous revolutionary: "There are decades where nothing happens, and there are weeks where decades happen."

Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3
Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3

9 years ago - “What if sustainability was at least 10 percent of every product decision at every company?

#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change
#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change

9 years ago - After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed strategies, limitations and creative solutions to a range of large-scale issues.

Avery Dennison, Rainforest Alliance Partner to Promote Sustainable Forestry in Honduras
Avery Dennison, Rainforest Alliance Partner to Promote Sustainable Forestry in Honduras

9 years ago - The Avery Dennison Foundation announced today it has awarded a $200,000 grant to the Rainforest Alliance to foster best practices in forestry management, create jobs and increase access to sustainably managed forest products.“As a leader in labeling and packaging, we’re in a unique position to move our industry toward sustainably sourced materials, and that includes investing in the communities that manage natural resources,” said Dean Scarborough, chairman, president and CEO of Avery Dennison. “By working with the Rainforest Alliance, we can improve the livelihoods of farmers and their families while creating economic dividends for the entire value chain.”

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How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

10 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

GRSB's Principles, Criteria for Sustainable Beef Production Open for Public Comment
GRSB's Principles, Criteria for Sustainable Beef Production Open for Public Comment

10 years ago - The Global Roundtable for Sustainable Beef (GRSB), members of which include Walmart, McDonalds, WWF and the Rainforest Alliance, recently announced that its Draft principles and criteria for global sustainable beef (production, processing and retail) are open for public comment and review through May 16, 2014.

Rainforest Alliance Reinstates IKEA's FSC Certification
Rainforest Alliance Reinstates IKEA's FSC Certification

10 years ago - The Rainforest Alliance (RA) announced this week it has lifted the suspension of the Forest Stewardship Council (FSC) certificate of Swedwood Karelia LLC, a subsidiary of IKEA, following an independent appeals committee evaluation of the company’s 2013 annual audit.

2014 Starts Off with a Bang: New Sustainability Commitments and Innovation Abound
2014 Starts Off with a Bang: New Sustainability Commitments and Innovation Abound

10 years ago - As 2014 gets underway, I have been privileged to participate in a wide range of forward-looking discussions taking place within the global Sustainable Brands community, and especially within our membership group. My takeaway going into the year is that there is a good deal of reimagining and redesign for a regenerative future going on in the world today, much of which may yet be unseen by those not fully focused on keeping a whole systems’ eye on things as we are at SB, and we are quite excited to be sharing with you what we’re seeing as the year unfolds.

EU Study Finds Sustainability Understanding, Concern Do Not Affect Food Purchase Choices
EU Study Finds Sustainability Understanding, Concern Do Not Affect Food Purchase Choices

10 years ago - A study by the European Food Information Council (EUFIC), published earlier this month in the journal Food Policy, found that while European consumers have a reasonable understanding of sustainability as respecting the environment and fair treatment of present and future generations, their understanding does not extend the role of sustainability with respect to the food supply chain or of various ecolabels used on food and beverages. This finding explains another of the study’s conclusions — that consumer understanding of sustainability does not yet translate into driving food choice.

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Stopping Global Deforestation: How to Turn Around a Giant (Part 2 of 2)
Stopping Global Deforestation: How to Turn Around a Giant (Part 2 of 2)

10 years ago - This is the fourth in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of Chapter Two: The Power of Engagement, and learned six reasons to engage your activist stakeholders.