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Rainforest Alliance

Rainforest Alliance

We are building an alliance of farmers, forest communities, companies, and consumers committed to creating a world where people and nature thrive in harmony.

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Conflict Palm Oil Progress Report Calls Out Major Snack Food Brands for Lagging on Commitments

Today, Rainforest Action Network (RAN) released a new progress report, titled Testing Commitments to Cut Conflict Palm Oil, ranking the relative strength of palm oil commitments made since the launch of its Snack Food 20 campaign two years ago. The 2... View More

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The Five Truths of a Good Sustainability Claim

My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More

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#SB15sd: How to Make Mainstream Consumers Give a Sh*t

For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More

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10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond

If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier sa... View More

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Paper: Definition, Focus, Accountability Needed to Turn Deforestation Commitments Into Action

In its new position paper published today, Halting Deforestation and Achieving Sustainability, the Rainforest Alliance addresses the recent surge in deforestation-free pledges. Timed to coincide with an Innovation Forum event in Washington, DC on “... View More

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Independent Evaluation - A Crucial Part of Our Zero-Deforestation Journey

Today marks two years since we launched our Forest Conservation Policy (FCP) and the anniversary is particularly significant as the Rainforest Alliance is publishing its independent evaluation of our progress. I believe this may be the first time tha... View More

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APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'

On Wednesday, the two-year anniversary of the launch of Asia Pulp & Paper’s (APP) Forest Conservation Policy (FCP), an unprecedented initiative aimed at defining a new standard and business model for achieving a deforestation-free paper supply ... View More

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Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time

A field-based survey by Rainforest Action Network (RAN) investigating Asia Pulp and Paper’s (APP) performance, providing input into an evaluation of APP’s progress on fulfilling its social responsibility commitments, and making recommendations to... View More

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Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that car... View More

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Independent Study Shows APP Has Enough Plantation for Its Zero-Deforestation Commitment

An independent study released Wednesday has confirmed that Asia Pulp and Paper Group (APP) has sufficient plantation resources to meet the pulp requirements of its existing mills as well as its future mill in OKI, South Sumatra.The launch of the comp... View More

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Bridging the Gap: Using Sustainable Finance to Improve Cocoa Farmer Livelihoods in Côte d’Ivoire

Smallholder cocoa farmers in Côte d’Ivoire produce 40 percent of the world cocoa supply and are the backbone of a global industry worth billions of dollars. Yet while they generate up to 15 percent of the Ivorian GDP, the vast majority still live ... View More

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Zero Deforestation: The New Norm — Implications for Major Brands

Future 500 CEO Bill Shireman moderated two discussions during Sustainable Brands 2014 earlier this month that explored major progress made in the past two years in advancing zero-deforestation supply chains and implications for climate, human rights ... View More

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Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3

“What if sustainability was at least 10 percent of every product decision at every company? ... View More

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#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change

After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed strategies, limitations and creative solutions to... View More

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Avery Dennison, Rainforest Alliance Partner to Promote Sustainable Forestry in Honduras

The Avery Dennison Foundation announced today it has awarded a $200,000 grant to the Rainforest Alliance to foster best practices in forestry management, create jobs and increase access to sustainably managed forest products.“As a leader in labelin... View More

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How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More

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GRSB's Principles, Criteria for Sustainable Beef Production Open for Public Comment

The Global Roundtable for Sustainable Beef (GRSB), members of which include Walmart, McDonalds, WWF and the Rainforest Alliance, recently announced that its Draft principles and criteria for global sustainable beef (production, processing and retail)... View More

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Rainforest Alliance Reinstates IKEA's FSC Certification

The Rainforest Alliance (RA) announced this week it has lifted the suspension of the Forest Stewardship Council (FSC) certificate of Swedwood Karelia LLC, a subsidiary of IKEA, following an independent appeals committee evaluation of the company’s ... View More

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2014 Starts Off with a Bang: New Sustainability Commitments and Innovation Abound

As 2014 gets underway, I have been privileged to participate in a wide range of forward-looking discussions taking place within the global Sustainable Brands community, and especially within our membership group. My takeaway going into the year is th... View More

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EU Study Finds Sustainability Understanding, Concern Do Not Affect Food Purchase Choices

A study by the European Food Information Council (EUFIC), published earlier this month in the journal Food Policy, found that while European consumers have a reasonable understanding of sustainability as respecting the environment and fair treatment ... View More

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