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REI

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

REI

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Brands Are Shaping a Better Future by Designing for How People Live
Brands Are Shaping a Better Future by Designing for How People Live

1 month ago - SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully address social- and climate-justice issues.

Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains
Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains

7 months ago - With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy.

REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

11 months ago - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.

Consumer Product Brands Embrace Responsible Forestry
Consumer Product Brands Embrace Responsible Forestry

1 year ago - When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?

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Outdoor Apparel Brands Present Path to Lower-Impact Textile, Apparel Factories
Outdoor Apparel Brands Present Path to Lower-Impact Textile, Apparel Factories

1 year ago - Study by Burton, New Balance, Patagonia, REI, Gore and the Outdoor Industry Association reveal major CO2, cost and energy savings with decarbonized heating processes.

5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage

2 years ago - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

2 years ago - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’
Coalition Aims to Get US Back on Track with Paris Goals, Prove That  ‘America Is All In’

3 years ago - As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action.

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

3 years ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

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25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

3 years ago - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

Could the Great American Outdoors Act Lead to Equitable Access to Nature?
Could the Great American Outdoors Act Lead to Equitable Access to Nature?

3 years ago - Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.

How to Find Your Authentic Corporate Purpose
How to Find Your Authentic Corporate Purpose

4 years ago - Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.

Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

4 years ago - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.

Give More, and Better, This Season: The 2019 SB Holiday Gift Guide
Give More, and Better, This Season: The 2019 SB Holiday Gift Guide

4 years ago - What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive.

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As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough

4 years ago - Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.

Are you getting full credit for your ESG work? Cynthia Figge shares how CSRHub can help align perception with performance.
Are you getting full credit for your ESG work? Cynthia Figge shares how CSRHub can help align perception with performance.

4 years ago - Sustainable Brands took a bold step forward this year. With the support of members and our advisory board, we launched the SB Voyager Program creating an even more inclusive community. It enables companies that have a publicly stated commitment to transform controversial business models for the better to actively engage with SB Corporate Members in regular meetings and online.

REI Co-op Announces Record Financial Results, Major Expansion of Rentals and Used Gear
REI Co-op Announces Record Financial Results, Major Expansion of Rentals and Used Gear

5 years ago - Co-op that rejected Black Friday sets out to connect 150 million more Americans to the outdoors

The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

5 years ago - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.

Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste

5 years ago - The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike.

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REI Again Urging Americans to #OptOutside, Studying Link to Human Health
REI Again Urging Americans to #OptOutside, Studying Link to Human Health

5 years ago - For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.