REI

Corporate Member
Bronze-Level

REI

REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.

REI is tagged in 51 stories. Page 1 of 3.
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

4 months ago - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.

Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste

4 months ago - The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike.

REI Again Urging Americans to #OptOutside, Studying Link to Human Health
REI Again Urging Americans to #OptOutside, Studying Link to Human Health

4 months ago - For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.

REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee
REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee

5 months ago - Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.

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REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27

5 months ago - "Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, get the gear they need, and sell or trade what they no longer use – all while helping to keep products out of the landfill." The events are free and open to REI members and one guest. Individuals looking to sell gear do not need to be an REI member, but are asked to pay a $20 fee for table space. Event proceeds will be donated to a local outdoor nonprofit in each city. Learn more here.

REI continues support of National Scenic Trails, New Investments in 2018
REI continues support of National Scenic Trails, New Investments in 2018

7 months ago - In celebration of 50 years of National Scenic Trails, REI Co-op is investing a total of $643,000 in 17 nonprofit organizations dedicated to stewarding and maintaining the country’s 11 National Scenic Trails. REI has supported these efforts for nearly two decades and since 2002, has invested nearly $3 million in National Scenic Trails. “Many of these trails offer direct access to outdoor recreation in some of the most scenic parts of the country,” said Taldi Walter, REI community and government affairs manager. “By supporting projects to improve access and invest in their future, we’re working to make sure these trails can be enjoyed by generations to come.”

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

9 months ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.

Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network
Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network

9 months ago - SAN FRANCISCO, May 30, 2018 - Sustainable Brands® recently announced that Darren Beck has been promoted to Vice President of the SB Corporate Member Network. Beck joined the company’s leadership team as Senior Director of Corporate Membership 18 months ago to further develop and enhance the growing SB Corporate Member Network. He brought a wealth of experience in sustainability, CSR and social impact, having spent 15 years with Sprint, including as Director of Environmental Initiatives. Since that time, he and his team have maintained a member retention rate of more than 80 percent and are on track to grow the network nearly 50 percent in 2018.

People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.

10 months ago - It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.

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In its 80th year, REI Co-op turned record sales into record impact
In its 80th year, REI Co-op turned record sales into record impact

11 months ago - Eighty years after Lloyd and Mary Anderson officially formed the REI Co-op with 21 of their fellow outdoor adventurers, the outdoor co-op is strong and healthy – today reporting a record $2.62 billion in sales in 2017 and bringing its community to 17 million members strong. But at the co-op, success isn’t just measured in sales. “As a co-op, we are a different kind of company,” says REI CEO Jerry Stritzke. “Our founders were bold enough to think about doing business differently, which is why we hold ourselves accountable to a ‘quadruple bottom line’: measuring not just how we do as a business, but how we drive impact for our employees, our members and society.”

New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries
New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries

11 months ago - Smack in the middle of the third year of its groundbreaking #OptOutside campaign, which began with a bold stand against the shopping rampage of Black Friday and has expanded into a global movement to empower its customers to embrace the great outdoors, REI Co-op today debuted a set of product standards aimed at elevating sustainability across the retail and

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

11 months ago - Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.

Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

1 year ago - The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo

Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People

1 year ago - With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.

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#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

1 year ago - Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

REI Co-op to close all stores on Black Friday for the third year of #OptOutside
REI Co-op to close all stores on Black Friday for the third year of #OptOutside

1 year ago - For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends. Each year, REI gives more than 70 percent of its profits back to the outdoor community. Rather than seek to pull shoppers inside for this Thanksgiving weekend, REI is launching a new experiential search engine at REI.com/opt-outside to help inspire and enable people to get outside. It’s powered by the individual and collective experiences of the outdoor community and free for all to use.

REI Announces Force of Nature Fund Recipients
REI Announces Force of Nature Fund Recipients

1 year ago - This year, we launched Force of Nature, an expansive public effort to create more opportunities for women and girls to enjoy the wild. Our goal: Make the outdoors the world’s largest level playing field.

#BusinessCase: REI Proves Values-First Approach Leads to Longevity
#BusinessCase: REI Proves Values-First Approach Leads to Longevity

1 year ago - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 10th article in the series.

Sustainable Brands Corporate Members Recognized with GS1 US Excellence Awards
Sustainable Brands Corporate Members Recognized with GS1 US Excellence Awards

1 year ago - GS1 US® has recognized six companies with GS1 US Excellence Awards for their achievements in implementing GS1 Standards to transform business processes and drive innovation during a ceremony at the GS1 Connect® conference on June 20, 2017 at the Cosmopolitan in Las Vegas, Nevada. Coca-Cola, Target, and REI were among the honorees. The Roger Milliken Career Achievement Award was posthumously awarded to Ken Traub, a technology visionary who made significant contributions to the development of the world's most widely used supply chain standards.  

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Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

1 year ago - In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.

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