REI's purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.
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Consumer Product Brands Embrace Responsible Forestry
3 months ago - When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?
Outdoor Apparel Brands Present Path to Lower-Impact Textile, Apparel Factories
3 months ago - Study by Burton, New Balance, Patagonia, REI, Gore and the Outdoor Industry Association reveal major CO2, cost and energy savings with decarbonized heating processes.
5 Ways to Turn Your Purpose into a Competitive Advantage
1 year ago - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
1 year ago - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’
2 years ago - As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action.
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2 years ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
2 years ago - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
Could the Great American Outdoors Act Lead to Equitable Access to Nature?
2 years ago - Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.
How to Find Your Authentic Corporate Purpose
3 years ago - Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
3 years ago - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.
Give More, and Better, This Season: The 2019 SB Holiday Gift Guide
3 years ago - What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive.
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
3 years ago - Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.
Are you getting full credit for your ESG work? Cynthia Figge shares how CSRHub can help align perception with performance.
3 years ago - Our goal is to set a minimum threshold for Corporate Membership and recommend the Voyager program for any brands that have yet to meet it. One key partner helping us to power this analysis is CSRHub.
REI Co-op Announces Record Financial Results, Major Expansion of Rentals and Used Gear
4 years ago - REI Co-op published its annual stewardship report today, announcing record 2018 financial results and significant progress toward making a positive impact on the outdoor community.
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
4 years ago - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
4 years ago - The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike.
REI Again Urging Americans to #OptOutside, Studying Link to Human Health
4 years ago - For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.
REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee
4 years ago - Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
4 years ago - "Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, get the gear they need, and sell or trade what they no longer use – all while helping to keep products out of the landfill." The events are free and open to REI members and one guest. Individuals looking to sell gear do not need to be an REI member, but are asked to pay a $20 fee for table space. Event proceeds will be donated to a local outdoor nonprofit in each city. Learn more here.
REI continues support of National Scenic Trails, New Investments in 2018
4 years ago - In celebration of 50 years of National Scenic Trails, REI Co-op is investing a total of $643,000 in 17 nonprofit organizations dedicated to stewarding and maintaining the country’s 11 National Scenic Trails. REI has supported these efforts for nearly two decades and since 2002, has invested nearly $3 million in National Scenic Trails. “Many of these trails offer direct access to outdoor recreation in some of the most scenic parts of the country,” said Taldi Walter, REI community and government affairs manager. “By supporting projects to improve access and invest in their future, we’re working to make sure these trails can be enjoyed by generations to come.”