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REI Again Urging Americans to #OptOutside, Studying Link to Human Health
REI Again Urging Americans to #OptOutside, Studying Link to Human Health

2 months ago - For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.

REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee
REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee

2 months ago - Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.

REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27

3 months ago - "Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, get the gear they need, and sell or trade what they no longer use – all while helping to keep products out of the landfill." The events are free and open to REI members and one guest. Individuals looking to sell gear do not need to be an REI member, but are asked to pay a $20 fee for table space. Event proceeds will be donated to a local outdoor nonprofit in each city. Learn more here.

REI continues support of National Scenic Trails, New Investments in 2018
REI continues support of National Scenic Trails, New Investments in 2018

5 months ago - In celebration of 50 years of National Scenic Trails, REI Co-op is investing a total of $643,000 in 17 nonprofit organizations dedicated to stewarding and maintaining the country’s 11 National Scenic Trails. REI has supported these efforts for nearly two decades and since 2002, has invested nearly $3 million in National Scenic Trails. “Many of these trails offer direct access to outdoor recreation in some of the most scenic parts of the country,” said Taldi Walter, REI community and government affairs manager. “By supporting projects to improve access and invest in their future, we’re working to make sure these trails can be enjoyed by generations to come.”

In its 80th year, REI Co-op turned record sales into record impact
In its 80th year, REI Co-op turned record sales into record impact

9 months ago - Eighty years after Lloyd and Mary Anderson officially formed the REI Co-op with 21 of their fellow outdoor adventurers, the outdoor co-op is strong and healthy – today reporting a record $2.62 billion in sales in 2017 and bringing its community to 17 million members strong. But at the co-op, success isn’t just measured in sales. “As a co-op, we are a different kind of company,” says REI CEO Jerry Stritzke. “Our founders were bold enough to think about doing business differently, which is why we hold ourselves accountable to a ‘quadruple bottom line’: measuring not just how we do as a business, but how we drive impact for our employees, our members and society.”

New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries
New REI Product Standards Raise Sustainability Bar for Outdoor, Retail Industries

9 months ago - Smack in the middle of the third year of its groundbreaking #OptOutside campaign, which began with a bold stand against the shopping rampage of Black Friday and has expanded into a global movement to empower its customers to embrace the great outdoors, REI Co-op today debuted a set of product standards aimed at elevating sustainability across the retail and

Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

11 months ago - The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo

Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People

1 year ago - With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.

REI Co-op to close all stores on Black Friday for the third year of #OptOutside
REI Co-op to close all stores on Black Friday for the third year of #OptOutside

1 year ago - For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends. Each year, REI gives more than 70 percent of its profits back to the outdoor community. Rather than seek to pull shoppers inside for this Thanksgiving weekend, REI is launching a new experiential search engine at REI.com/opt-outside to help inspire and enable people to get outside. It’s powered by the individual and collective experiences of the outdoor community and free for all to use.

REI Announces Force of Nature Fund Recipients
REI Announces Force of Nature Fund Recipients

1 year ago - This year, we launched Force of Nature, an expansive public effort to create more opportunities for women and girls to enjoy the wild. Our goal: Make the outdoors the world’s largest level playing field.

#BusinessCase: REI Proves Values-First Approach Leads to Longevity
#BusinessCase: REI Proves Values-First Approach Leads to Longevity

1 year ago - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 10th article in the series.

Sustainable Brands Corporate Members Recognized with GS1 US Excellence Awards
Sustainable Brands Corporate Members Recognized with GS1 US Excellence Awards

1 year ago - GS1 US® has recognized six companies with GS1 US Excellence Awards for their achievements in implementing GS1 Standards to transform business processes and drive innovation during a ceremony at the GS1 Connect® conference on June 20, 2017 at the Cosmopolitan in Las Vegas, Nevada. Coca-Cola, Target, and REI were among the honorees. The Roger Milliken Career Achievement Award was posthumously awarded to Ken Traub, a technology visionary who made significant contributions to the development of the world's most widely used supply chain standards.  

Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

1 year ago - In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.

Brand Advocacy vs Aspiration in the New Era
Brand Advocacy vs Aspiration in the New Era

1 year ago - When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may have unprecedented power under the new administration, but like never before, consumers are calling out brands for their values. It seems there’s no middle ground and there’s no place to hide. In a world that’s increasingly volatile and transparent, humans will decide whether brands live or die.

REI Distribution Center named NAIOP Project of the Year
REI Distribution Center named NAIOP Project of the Year

1 year ago - Merit Partners Inc. and Sunbelt Holdings have been named recipients of the Industrial Project of the Year award by NAIOP for REI Goodyear DC, a distribution center for Recreational Equipment Inc. (REI), located at PV|303, a master planned business park in Goodyear, Arizona. The facility is the only net zero energy, U.S. Green Building LEED (Leadership in Energy and Environmental Design) Platinum certified distribution center in the world. Its roof features a 2.2 megawatt solar system that produces enough energy to power the entire facility, or the equivalent of 390 homes for one year.

Outdoor Brands Divided on Attending Retailer Show in Utah
Outdoor Brands Divided on Attending Retailer Show in Utah

1 year ago - In response to Utah Governor Gary Herbert’s resolution urging the Trump administration to rescind the Bears Ears National Monument, Patagonia announced that it would be opting out of this year’s Outdoor Retailer trade show. Outdoor Retailer (OR) is held every year in Salt Lake City, Utah, and brings in an estimated $50 million to the state according to the Outdoor Industry Association.

630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy

2 years ago - More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will help curb climate change.

REI Sets New Standard for Sustainable Operations with First U.S. LEED Platinum and Net Zero Energy Distribution Center
REI Sets New Standard for Sustainable Operations with First U.S. LEED Platinum and Net Zero Energy Distribution Center

2 years ago - Today, REI announced a major milestone in its continued work to lead on sustainable operations.

Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits
Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

2 years ago - This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week.

This Black Friday, REI Is Inviting All Businesses to #OptOutside
This Black Friday, REI Is Inviting All Businesses to #OptOutside

2 years ago - Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit – and we are thrilled that the list continues to grow.

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