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To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

5 years ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

5 years ago - The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? And what does it do to promote sustainability?

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

5 years ago - Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow.

Why We've Got Beef with Some of the US' Largest Food Companies
Why We've Got Beef with Some of the US' Largest Food Companies

7 years ago - This week, the Union of Concerned Scientists (UCS) released a report — authored by myself and UCS analyst Lael Goodman — that scored 13 fast food, retail, and food manufacturing companies on their deforestation-free beef commitments and practices.

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Where’s the Deforestation-Free Beef? New Scorecard Finds No Stand-Out Leaders
Where’s the Deforestation-Free Beef? New Scorecard Finds No Stand-Out Leaders

7 years ago - A new scorecard released today examined thirteen global fast food, retail and food manufacturing companies and found that even the top-scoring of the group are failing to protect South American tropical forests from being converted to pasture for cattle. The clearing of tropical forests contributes about 10 percent of all global warming emissions, and beef production is the largest contributor.

Back to the Roots 'Ready to Grow' Thanks to $5M Seed Round
Back to the Roots 'Ready to Grow' Thanks to $5M Seed Round

8 years ago - Back to the Roots®, an Oakland, California startup spearheading a movement to reconnect people with food, announced today that it has completed a $5 million strategic seed financing round, led by Tony Robbins’ and Peter Guber’s startup accelerator, Agency of Trillions, along with additional new angel investors. Previous investors — TOMS founder Blake Mycoskie, Annie’s founder John Foraker, and Clif Bar CEO Kevin Cleary — also joined the round.

Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products

8 years ago - A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential neural mechanisms that explain why Fair Trade products are evaluated more positively.

Whole Foods, Wegmans Top Greenpeace Scorecard for Sustainable Seafood
Whole Foods, Wegmans Top Greenpeace Scorecard for Sustainable Seafood

9 years ago - Greenpeace released the ninth edition of its Carting Away the Oceans (CATO) report today, ranking 25 supermarkets on the sustainability of their seafood procurement. Whole Foods ranked first for the third year in a row, followed by Wegmans, Hy-Vee, and Safeway in the “good” category. In total, 80 percent of evaluated retailers received passing scores overall.Supermarkets were scored across four areas:

When It Really Isn’t Business as Usual: Can There be Principle Without 'Principle?': Part 1
When It Really Isn’t Business as Usual: Can There be Principle Without 'Principle?': Part 1

9 years ago - Can a mainstream company have a conscience? As ridiculous as that might sound, more common-than-realized examples of bold sustainable business actions over the past few years may come to soften reasoning against the possibility of this possibility. We will look at some of the evidence for a conscience and the implied fundamental shift in the role of business, as it may eventually be difficult to continue to explain the motivation for certain actions in any other way. Then, having explored and given evidence for the idea here and in part 2, in a third and final part we’ll clarify what we’re not talking about, as less radical versions of this framing question are no longer so controversial, although potentially instructive.

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AP: Your Seafood May Come From Slaves
AP: Your Seafood May Come From Slaves

9 years ago - Major seafood-selling brands such as Safeway, Walmart and Sysco are potentially benefiting from slave labor, a new AP investigation has unveiled.

Safeway to Sell World’s First Fair Trade Certified Seafood, Improve Communities at the Same Time
Safeway to Sell World’s First Fair Trade Certified Seafood, Improve Communities at the Same Time

9 years ago - Last week, Safeway and Fair Trade USA announced a partnership to launch Fair Trade Certified™ seafood into the North American market. The program addresses both social and environmental responsibility in fishing communities across the globe. In March, Safeway will debut the world’s first Fair Trade fish – wild-capture tuna from small-scale fishermen in Indonesia – in its Northern California, Portland and Seattle Division stores.

Safeway, 99 Cents Only Fined for Improper Hazardous Waste Disposal
Safeway, 99 Cents Only Fined for Improper Hazardous Waste Disposal

9 years ago - Safeway has agreed to pay nearly $10 million to settle allegations that its grocery stores improperly disposed of hazardous waste and customers' medical information in California. In a separate settlement, Los Angeles-based 99 Cents Only Stores will pay more than $2 million to settle retail hazardous waste disposal violations in California.

More Than Half of Global Suppliers Commit to 100% Sustainable Palm Oil
More Than Half of Global Suppliers Commit to 100% Sustainable Palm Oil

9 years ago - Suppliers of more than 55 percent of the world’s palm oil have committed to produce or trade 100 percent deforestation-free palm oil in response to demands by global brands, who in turn were responding to investor pressure, according to Ceres.General Mills, Kellogg and Safeway are among the several food and beverage firms, supermarket companies and grocery store chains to commit to responsibly source 100 percent of their palm oil in response to shareholder resolutions.

Shareholders Urging Safeway to Label Its Food for GMOs
Shareholders Urging Safeway to Label Its Food for GMOs

9 years ago - At its annual meeting tomorrow, shareholders and advocacy groups will urge grocery giant Safeway to label its store brand products that contain genetically modified organisms (GMOs). Green Century Capital Management, which filed the proposal, cited unprecedented public demand for GMO labeling as a reason for Safeway to voluntarily provide this information. Consumer advocacy group US Public Interest Research Group (US PIRG) will be presenting a petition signed by over 130,000 consumers that calls on the company to label GMOs.

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Whole Foods, Safeway Again Top Seafood Sustainability Ranking; Kroger Still Lagging
Whole Foods, Safeway Again Top Seafood Sustainability Ranking; Kroger Still Lagging

10 years ago - Today, Greenpeace released the 8th edition of its annual report, Carting Away the Oceans, which evaluates 26 major retailers on their seafood sourcing and sustainability.For the second year in a row, Whole Foods and Safeway topped the ranking. Employee-owned, Midwestern grocery chain Hy-Vee was evaluated for the first time and immediately ranked in the top five.

The 'CVS Effect' in Effect: Apple, Disney and Chipotle Step Up
The 'CVS Effect' in Effect: Apple, Disney and Chipotle Step Up

10 years ago - Five major brands have just made news for decisions that buck the bottom-line mantra. Could this be momentum for the "CVS Effect"? Take a look and see if you agree. And note too how brands are joining with allies on these issues, while one brand — Chipotle — is potentially breaking major new ground.Feb. 28: Apple CEO defends doing the right thing — not just the bottom line

Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws

10 years ago - The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week that it will petition to the chief U.S. food safety regulator and Congress to enact a single federal standard for the labeling of genetically modified (GMO) foods.

Safeway, Oakley Adopt Tool to Better Understand Social Impact of Giving Programs
Safeway, Oakley Adopt Tool to Better Understand Social Impact of Giving Programs

10 years ago - Safeway, Oakley, Frontier Airlines and Family Dollar are among those that have adopted a new tool that helps to measure the social impact of giving programs.The Impact Reporting tool, developed by Versaic, a San Mateo, Calif.-based online CSR and sustainability program management provider, enables users to track the impact of their donations by automatically requesting follow up information from approved non-profits after the contribution is made or the event is held.Many companies consider reporting on impact a must-have component of a comprehensive giving program, Versaic says. However, often this is easier said than done.Impact Reporting streamlines this process by collecting data and reporting it automatically, which requires no additional work from users.

New Report Urges America's 'Dirty Dozen' Supermarkets to Replace HFCs
New Report Urges America's 'Dirty Dozen' Supermarkets to Replace HFCs

10 years ago - America’s largest supermarkets and retailers, including Walmart and Whole Foods, are failing to take meaningful steps to replace climate-damaging hydroflourcarbons (HFCs), according to a new report released today by the Environmental Investigation Agency (EIA), a U.S.- and London-based nonprofit committed to exposing environmental crime.

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Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard
Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard

11 years ago - Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies.