8 years ago - The term “super food” has become trite in today’s health-crazed dietary marketplace — used to describe everything from kale to blueberries. The word is rarely used by dietitians or nutrition scientists because few foods pack enough of a nutritional punch to merit “super” status.But there still are a few deserving of the title — and a plant called moringa is one of them. The moringa tree is a plant native to parts of Africa and Asia renowned for its nutritional value — each leaf contains seven times the vitamin C of oranges, four times the vitamin A of carrots, four times the calcium of milk, three times the potassium of bananas and twice the protein of yogurt.
8 years ago - San Diego company Net Zero Aqualife says it has beat its crowdfunding deadline and now has the funds to begin production of high-quality organic shrimp at low cost. The farm is expected to produce 100 percent organic, non-GMO, self-sustained shrimp, without emitting any waste or pollution, or consuming any water or energy, through a closed-loop system.The company hopes to provide a sustainable method of producing the popular shellfish domestically; currently, the US imports a whopping 91 percent of its shrimp.
8 years ago - Sustainability bona fides are at the heart of the first national TV and print advertising campaign by Whole Foods Market, which ushers in the slogan “Values matter.” The Austin-based healthful-foods pioneer hopes that the commercials can restore some of the brand’s differentiating luster now that sales growth has slowed and it has more worthy competitors than ever.
8 years ago - Intel is the largest user of clean energy within the Environmental Protection Agency’s (EPA) Green Power Partnership for the fourth consecutive year, according to the agency’s recently updated National Top 100 Partners list.The technology company annually generates 3,102,050,000 kWh of clean energy from biogas, biomass, small-hydro, solar, and wind, EPA says. Last year, Intel produced around the same amount.
8 years ago - Kuli Kuli, maker of the eponymous moringa “superfood” nutrition bars, has raised $350,000 in a crowdfunding equity campaign.The campaign brought in an array of notable investors, including Brad Feld of the Foundry Group, five-time CEO and former venture capitalist Derek Proudian, and Mary Waldner of the recently acquired food company Mary’s Gone Crackers.
8 years ago - When I ran a crowdfunding campaign for Kuli Kuli last May, we had zero money, no full-time staff and a network that consisted mostly of other broke 20-somethings. And yet, within a day we had raised $22,000. We went on to raise $53,000 from 800 people, most of whom we’d never met.Prior to our Indiegogo campaign, even my close family and friends didn’t know what I was doing. My own father still couldn’t pronounce the name of the plant that we were trying to make the next big superfood (for reference it’s moringa — MO-ring-GA).
9 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:
9 years ago - Six months after successfully raising more than $50,000 through one of the highest-grossing crowdfunding food campaigns of all-time, Oakland, Calif., startup Kuli Kuli has launched its first line of moringa superfood bars at 10 Whole Foods locations throughout the San Francisco Bay Area.Kuli Kuli Bars are gluten-free, vegan and made with just a few simple all-natural ingredients, the company says. The bars are low in calories but contain high amounts of fiber, protein and vitamins. The primary ingredient? Moringa.
9 years ago - Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditionally siloed their chemical policies and programs in legal or regulatory departments, but these teams can’t manage the new rules of the game on their own. They need a new framework with an overarching direction and purpose that engages the business to understand, assess, improve and disclose chemical information and hazards. In short, they need a new game plan for chemical management.
9 years ago - San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigerants as assets.
9 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).
9 years ago - Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.
9 years ago - Chicago land-based vertical farm FarmedHere, has launched a program to convert all of its organic waste into compost used to feed other urban farms across Chicago.Through a unique soil-free process that utilizes vertical farming technology, FarmedHere grows USDA certified organic greens that the company says are healthier, tastier, and fresher than traditionally farmed produce. Stacked grow beds – up to six high – are used to create vertical growing space. Instead of soil, water from tanks of hormone-free tilapia delivers nutrients to the plants through either an aquaponic or aeroponic system. These systems are combined with controlled water pressure, humidity and atmospheric pressure to create optimal growing conditions.
9 years ago - This week, a group of biotech seed companies including Monsanto, Dow and DuPont launched a website to combat mounting opposition to genetically modified foods among consumer groups and activists, according to Reuters.
9 years ago - On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are dependent on bees and other pollinators, according to the company's website.The store's produce team pulled 237 of 453 products — 52 percent of the department's normal product mix, including:
9 years ago - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals presented by Target on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Fenugreen.Some of the best ideas are the simplest ones.Boston-based social enterprise Fenugreen is using its simple product, FreshPaper, to tackle a complex problem — global food waste.
9 years ago - Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies.
9 years ago - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introduce you to local innovators Back to the Roots. There’s nothing like attractive design for turning people on to something new and unusual.
9 years ago - Bumble Bee Foods today announced the introduction of Wild Selections® – a new line of products certified by the Marine Stewardship Council (MSC). A portion of the proceeds from the sale of Wild Selections® will support World Wildlife Fund’s (WWF) efforts to protect marine life, expand sustainable fishing practices globally and help build continued awareness of the MSC-certified seafood program. Announcing the promotion with WWF and MSC and the arrival of the new product line at the European Seafood Exposition in Brussels, Bumble Bee President and CEO Chris Lischewski said that the company is committing thirteen cents per can, for a minimum of $1 million, to WWF from the sale of Wild Selections® products over the next five years.
10 years ago - Candy company Unreal is sponsoring the 2013 Easter Bunny Apology Tour, a social media and publicity campaign aimed at “unjunking” popular candy products, according to a recent announcement.