Stories About Automotive

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Chevy's New Bi-Fuel Impala Can Be Powered by Everything from Sewage and Food Scraps to Beer
Chevy's New Bi-Fuel Impala Can Be Powered by Everything from Sewage and Food Scraps to Beer

WASTE NOT - As more and more organizations are finding ways to create fuel from waste — case in point: Italy is about to become the first country to require cars and trucks to run on biofuel made from agricultural waste — Chevrolet says its 2015 Bi-fuel Impala will be able to run on leftovers, table scraps and, oh, yeah, grains from brewing beer (welcome to the present, Back to the Future fans!).

Ford Achieves Zero Waste in Canada
Ford Achieves Zero Waste in Canada

WASTE NOT - Ford’s Oakville Assembly plant now sends no operational waste-to-landfill, an achievement that gives Ford Motor Company the distinction of becoming landfill-free at all its manufacturing facilities in Canada.Oakville Assembly is the first Ford assembly plant in North America to achieve this environmental designation.The Essex Engine Plant received landfill-free status in 2012 and Windsor Engine Plant in 2013. A total of 21 Ford facilities around the globe maintain zero waste-to-landfill status. By Ford’s definition, this means that those facilities do not send any operational waste to a landfill.

Ford C-Max Solar Energi Concept Provides Sunny Glimpse of Future for Clean Vehicles
Ford C-Max Solar Energi Concept Provides Sunny Glimpse of Future for Clean Vehicles

COLLABORATION - Ford Motor Company announced today the C-MAX Solar Energi Concept, a first-of-its-kind sun-powered vehicle with the potential to deliver the best features of a plug-in hybrid without relying on the electric grid for fuel. The concept car will be exhibited at the 2014 International CES in Las Vegas next week.Instead of powering its battery from an electrical outlet, the C-MAX Solar Energi Concept harnesses the power of the sun by using a special concentrator that acts as a magnifying glass, directing rays to solar panels on the vehicle roof.

GM Hires First Female CEO in Automotive Industry
GM Hires First Female CEO in Automotive Industry

LEADERSHIP - General Motors last week announced that Mary Barra will replace Dan Akerson as CEO on January 15, 2014 — making her the first woman to lead a major automaker. Barra currently serves an executive vice president in the company’s global product development unit.With more than 30 years' experience at GM, Barra rose through a series of manufacturing, engineering and senior staff positions, the company says. Notably, Barra helped to facilitate GM’s turnaround after its 2009 bankruptcy and reorganization.“With an amazing portfolio of cars and trucks and the strongest financial performance in our recent history, this is an exciting time at today’s GM,” said Barra in a GM news release. “I’m honored to lead the best team in the business and to keep our momentum at full speed.”

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Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™
Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™

COLLABORATION - The Coca-Cola Company and Ford Motor Company have teamed up to fuel more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coke’s PlantBottle packaging.

Don't Just Sell Green, Sell Great
Don't Just Sell Green, Sell Great

BEHAVIOR CHANGE - Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones that people were actually driving, with coffee cups in the console and crumbs in the backseat.

NASCAR Green Recognizes Achievements of Seven Motorsports Facilities
NASCAR Green Recognizes Achievements of Seven Motorsports Facilities

MARKETING AND COMMS - Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to developing effective and sustainable green policies and practices. Now in its fifth consecutive year, the 2013 NASCAR Green Summit examined the substantive initiatives that have helped NASCAR make notable strides toward reducing the impacts of its sporting events nationwide.These facilities were recognized for their individual efforts:Auto Club Speedway of Southern California

GM Donation Insulates 400 More Coats for the Homeless
GM Donation Insulates 400 More Coats for the Homeless

WASTE NOT - General Motors has made an additional donation of scrap sound-absorption material from its Chevy Malibu and Buick Verano models to a Detroit nonprofit for use as insulation in waterproof, self-heating coats that become sleeping bags for the homeless.

If You Want Something Done Right, Do It Yourself: Ford and Toyota End Hybrid Partnership
If You Want Something Done Right, Do It Yourself: Ford and Toyota End Hybrid Partnership

COLLABORATION - Ford and Toyota announced this week they are going their separate ways after teaming up in 2011 to develop a hybrid gasoline-electric powertrain system for light-duty trucks. After completing a feasibility study of their collaboration, the companies have decided to proceed on development of individual hybrid systems, according to Toyota.

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2013 ESPYs Achieve Zero Waste to Landfill, Carbon Neutrality for Fifth Year Running
2013 ESPYs Achieve Zero Waste to Landfill, Carbon Neutrality for Fifth Year Running

WASTE NOT - ESPN has announced that its annual awards show, the ESPYs, will be carbon neutral and achieve zero waste-to-landfill for the fifth and sixth consecutive years, respectively.To achieve carbon neutrality, the sports network says it will apply energy conservation strategies to minimize the use of fossil fuels and prevent pollution. After reducing energy consumption wherever possible through special applications, the remaining greenhouse gas emissions will be mitigated through carbon offsets.Some carbon reduction strategies include:· Solar power to be used on red carpet, press center, golf course.· Multi-passenger vehicles instead of individual limos to reduce vehicle miles driven.· Hybrid and flex fuel vehicles used for other transfers.

Volkswagen Wants Brands, Plants to 'Think Blue' for Sustainability Leadership
Volkswagen Wants Brands, Plants to 'Think Blue' for Sustainability Leadership

MARKETING AND COMMS - Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself even higher in terms of the effectiveness of its sustainability efforts — and regard for them — around the globe.

Lego Thinking: Key to Futureproofing Your Brand?
Lego Thinking: Key to Futureproofing Your Brand?

PRODUCT, SERVICE & DESIGN INNOVATION - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.

Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’

MARKETING AND COMMS - For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.

Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community
Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

MARKETING AND COMMS - Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

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BMW i Poised to Redefine Sustainable Mobility
BMW i Poised to Redefine Sustainable Mobility

PRODUCT, SERVICE & DESIGN INNOVATION - The BMW brand arguably defines automobile performance, engineering and technology.

BASF Licenses Genomatica Process for Creating BDO from Renewable Feedstock
BASF Licenses Genomatica Process for Creating BDO from Renewable Feedstock

CHEMISTRY, MATERIALS & PACKAGING - Chemical technology company Genomatica has announced a new partnership with BASF. The chemical giant has licensed Genomatica’s patented new manufacturing process for a renewable form of the organic compound 1,4-butanediol, more commonly known as BDO.BDO and its many derivatives are used for the production of plastics, solvents, electronic chemicals and elastic fibers.

Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer

BEHAVIOR CHANGE - In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.

BASF supports ‘Achieving Efficiency’ theme at SAE World Congress
BASF supports ‘Achieving Efficiency’ theme at SAE World Congress

PRESS RELEASE - BASF supports ‘Achieving Efficiency’ theme at SAE World Congress

General Motors names BASF as 2012 Supplier of the Year
General Motors names BASF as 2012 Supplier of the Year

PRESS RELEASE - General Motors names BASF as 2012 Supplier of the Year SOUTHFIELD, MI, March 27, 2013 -- For the ninth time in the past 11 years, BASF has received General Motors’ (GM) Supplier of the Year Award.

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Sustainable Brands Expands Corporate Community with eBay, Sprint and Caesars Entertainment as Newest Members
Sustainable Brands Expands Corporate Community with eBay, Sprint and Caesars Entertainment as Newest Members

PRESS RELEASE - SAN FRANCISCO, September 20, 2012 – Sustainable Brands this month announced three new members to its Corporate Community. Sprint, eBay and Caesars Entertainment join over two dozen companies committed to leveraging their unique role in focusing stakeholder energy toward a healthy and sustainable future.

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