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Stories About Circular Economy

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Global, Multisector Commitments Aim to Eliminate Plastic Pollution at the Source; Is It Enough?
Global, Multisector Commitments Aim to Eliminate Plastic Pollution at the Source; Is It Enough?

COLLABORATION - NOTE: This article was updated on October 30, 2018 at 11:45am ET. A Global Commitment to eradicate plastic waste and pollution at the source has been signed by 250 organisations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs. For some signatories, the Global Commitment is just one facet of their plan to overhaul their approach to plastic. The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation (EMF), in collaboration with UN Environment, and was officially unveiled at the Our Ocean Conference in Bali today.

Urban Brand Utility: Impact Branding for the Urbanising Century
Urban Brand Utility: Impact Branding for the Urbanising Century

MARKETING AND COMMS - The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the energy supply from its main urban centres, for intermittent periods of time. Back then, as a student living in São Paulo, I remember streets darkening as the sun went down. In one of those evenings, walking back home from university, two men driving a motorcycle stopped right in front of me. One of them jumped off the bike and before I knew it, he hit me on the head with the back of his gun and stole my backpack.

Unilever, EU Build on Plans for Plastics Recycling, But Problems Plague UK
Unilever, EU Build on Plans for Plastics Recycling, But Problems Plague UK

THE NEXT ECONOMY - This week, building on news that HP, Inc and IKEA joined a global consortium working to develop the first global network of ocean-bound plastics supply chains, the public and private sector made further strides on creating a circular economy for packaging around the world.

Danone accelerates the transition towards a circular economy of packaging
Danone accelerates the transition towards a circular economy of packaging

PRESS RELEASE - Danone announces a series of new commitments and actions to ensure its packaging will become 100% circular, and to accelerate the global transition towards a circular economy of packaging. This includes (1) initiatives to improve product design and develop alternative delivery and reuse models, (2) investments to develop effective, efficient and inclusive systems for increased collection and recycling, to boost recycling and (3) actions to preserve natural resources by reintegrating recycled materials into our packaging and developing use of renewable materials.

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Introducing the Recyclable Tube Tradeshow Booth Building System
Introducing the Recyclable Tube Tradeshow Booth Building System

PRESS RELEASE -   Introducing the Durable and Recyclable Tube Building System

HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics
HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics

WASTE NOT - Today, NextWave Plastics — a collaborative, open-source initiative convening leading technology and consumer-focused companies to develop the first global network of ocean-bound plastics supply chains — announced that HP Inc. and IKEA are joining its global consortium. The addition of HP and IKEA marks 10 companies collaborating to “turn off the tap” of plastic entering the ocean.

REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27

PRESS RELEASE - "Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, get the gear they need, and sell or trade what they no longer use – all while helping to keep products out of the landfill." The events are free and open to REI members and one guest. Individuals looking to sell gear do not need to be an REI member, but are asked to pay a $20 fee for table space. Event proceeds will be donated to a local outdoor nonprofit in each city. Learn more here.

Four new members join the Foundation’s Circular Economy 100 Network
Four new members join the Foundation’s Circular Economy 100 Network

PRESS RELEASE - Procter & Gamble, a multi-national consumer goods corporation which specialises in cleaning agents, personal care and hygiene products, and has operations in approximately 70 countries worldwide. The company has been working to incorporate circularity into their supply chain for many years, and indeed, P&G's focus on waste has allowed their global facilities to successfully divert over 5 million tonnes of would be waste from landfills since 2008. They have recently announced their Ambition 2030 for the decade ahead which includes commitments to reduce their supply chain footprint and striving to drive circular solutions.

Waste not, want not: P&G venture aims to squeeze new life out of Italy's dirty diapers
Waste not, want not: P&G venture aims to squeeze new life out of Italy's dirty diapers

PRESS RELEASE - A joint venture between Procter & Gamble and Italian healthcare group Angelini is working to create a sustainable recycling loop that would allow dirty diapers to be turned into plastic bottle caps and viscose clothing. More than 20 million tonnes of disposable diapers are burned or dumped in landfills globally every year - a major environmental problem since their use became widespread in the 1960s and 1970s. Part of the problem is that collecting, cleaning and breaking diapers into their component parts - plastic, cellulose and super absorbent polymer - is tricky and expensive. The other issue is that no-one has been able to establish a market for the recycled output, dooming previous commercial efforts to failure.

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BMW Group, Northvolt, Umicore to Develop Closed-Loop System for EV Batteries
BMW Group, Northvolt, Umicore to Develop Closed-Loop System for EV Batteries

CLEANTECH - The project aims to continue the sustainable industrialization of battery cells in Europe and the associated acquisition of skills — from cell chemistry and development through to production and ultimately recycling.

Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper
Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper

PRESS RELEASE - There are two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – that can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from the Forest Stewardship Council® (FSC®):

Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

THE NEXT ECONOMY - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

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Sustana and the Carton Council Want to Close the Recycling Gap in Wisconsin
Sustana and the Carton Council Want to Close the Recycling Gap in Wisconsin

PRESS RELEASE - According to a recent survey, Wisconsin ranks third in terms of being supportive of recycling, with almost 80 percent of residents reporting that they recycle. However, not all residents know that food and beverage cartons, such as those that package milk, juice and broth, should also be recycled. 

Circulate Capital Incubator Network to Accelerate Ocean Plastic Solutions in Asia
Circulate Capital Incubator Network to Accelerate Ocean Plastic Solutions in Asia

THE NEXT ECONOMY - Circulate Capital, the impact-focused investment management firm dedicated to financing companies, projects and infrastructure that prevent ocean plastic; and SecondMuse, a global business accelerator that works with local stakeholders, leading corporations and government agencies to build resilient economies, today announced the launch of The Incubator Network by Circulate Capital and SecondMuse, a new initiative to accelerate solutions to ocean plastic waste by partnering with existing incubators t

Report: Scaling Circular Economy in China Could Save Businesses, Households ¥70T by 2040
Report: Scaling Circular Economy in China Could Save Businesses, Households ¥70T by 2040

PRODUCT, SERVICE & DESIGN INNOVATION - New research from the Ellen MacArthur Foundation (EMF) finds that a transition to a circular economy in China’s cities could make goods and services more affordable for citizens while reducing the impacts normally associated with middle-class lifestyles. The findings are being presented today at the World Economic Forum’s Annual Meeting of the New Champions in Tianjin, China.

Member Spotlight: Meet new SB Member, Jay Hunsberger from Sustana, as he discusses the value of engineering, closed-loop systems and facing our fear of the unknown
Member Spotlight: Meet new SB Member, Jay Hunsberger from Sustana, as he discusses the value of engineering, closed-loop systems and facing our fear of the unknown

MEMBER SPOTLIGHT - We recently spoke with Jay Hunsberger, vice president of marketing and sales at new SB Corporate Member company, Sustana. He shared why sustainability is critical to their work as a producer of premium recycled fibers for packaging, printing and more. Read below to learn how Jay’s previous experience as an engineer has informed his view of sustainability, how a strongly customer-centric perspective guides Sustana’s work, and why he advocates for new solutions, rather than stalling for fear of imperfection or the unknown.

EnviroLife by Sustana: A Sustainability Solution for Food Packaging
EnviroLife by Sustana: A Sustainability Solution for Food Packaging

PRESS RELEASE - Sustana promotes and applies sustainable manufacturing and business practices to deliver premium, eco-friendly recycled fibers to customers across North America. One example of this is the unique food packaging product EnviroLife. EnviroLife allows brands to reduce their environmental impact by using recycled fiber in direct-contact food packaging.

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Interface: How +Positive Spaces Can Create a Healthier Planet
Interface: How +Positive Spaces Can Create a Healthier Planet

PRESS RELEASE - Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes.

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