THE NEXT ECONOMY -
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
WALKING THE TALK -
The next frontier of sustainability is regeneration
— building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.
FINANCE & INVESTMENT -
It is critical to understand and address the intersectional links between access to affordable housing, education, job creation and improved public health; and we look forward to continuing our work with organizations that target their
dollars towards these needs within the communities they seek to serve.
THE NEXT ECONOMY -
Plastic credits are poised to generate the momentum necessary to launch a circular plastic economy and give brands the opportunity to act. In order for brands to take action, they will need to follow these four priorities …
THE NEXT ECONOMY -
A regional coalition, led by UNEP, will support access to financing by the public and private sector, with special emphasis on SMEs — to foster innovation and the implementation of specific projects in the region.
MARKETING AND COMMS -
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.
LEADERSHIP -
Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030.
SUPPLY CHAIN -
IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing.
SUPPLY CHAIN -
Root Capital, Keurig Dr Pepper, USAID and Ezrah Charitable Trust will help 150,000 farmers across Africa, Latin America and Indonesia; to withstand the
current pandemic and build their resiliency for years to come.
SUPPLY CHAIN -
Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains.
SUPPLY CHAIN -
Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.
WALKING THE TALK -
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
WASTE NOT -
Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic?
THE NEXT ECONOMY -
Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private
partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility.
CLEANTECH -
Backed by 9 corporate giants representing $3T in market cap and 9 investor partners with $2B in assets, the D3 tech accelerator will help commercialize and scale an inaugural cohort of almost 50 climate-innovation startups.
ORGANIZATIONAL CHANGE -
The tech sector can, and should, be the leader at showcasing the advantages of diversity. In many ways, we are all limited by the tools that we use. The cloud is enabling companies to overcome many barriers that were, until recently, impenetrable.
THE NEXT ECONOMY -
It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and
center.
PRODUCT, SERVICE & DESIGN INNOVATION -
The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.
PRODUCT, SERVICE & DESIGN INNOVATION -
Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions.
CLEANTECH -
When adopting a renewable energy strategy, here are four considerations all executives should keep in mind that will streamline the process and ensure their end results achieve their sustainability goals.