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What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

3 Lessons for Brands on How to (Credibly) Drive Social Change
3 Lessons for Brands on How to (Credibly) Drive Social Change

MARKETING AND COMMS - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. 

Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade

MARKETING AND COMMS - The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.

Combatting Food Insecurity Takes More Than a Village
Combatting Food Insecurity Takes More Than a Village

COLLABORATION - As Congress signs off for Thanksgiving, roughly 12 million Americans could soon lose jobless benefits. The hope is that people and companies continue to step up; government programs continue, and the flexibility the food supply chain has gained during COVID will enable a nimbler switch to accommodate future need.

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Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?
Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?

SUPPLY CHAIN - The devil's in the details: Allegations of deforestation in Michelin’s natural rubber supply chain highlight the need for greater transparency in ‘green’ financing.

Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic

PRODUCT, SERVICE & DESIGN INNOVATION - The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals.

Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide
Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide

COLLABORATION - The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMaex.

Regenerative Investing Key to Creating an Inclusive Economy
Regenerative Investing Key to Creating an Inclusive Economy

FINANCE & INVESTMENT - The recent spotlight on racial justice in the US has also highlighted the financial industry's role in perpetuating discrimination. Many have responded by donating money to nonprofits, but a regenerative approach to investing that start to undo decades of chronic underinvestment is needed.

Private Sector Can (and Must) Clean Up the Oceans
Private Sector Can (and Must) Clean Up the Oceans

WASTE NOT - The private sector must collaborate with the public sector to clean up plastic pollution in our waterways. Entities such as the TerraCycle Global Foundation have an opportunity to increase conservation and create value for all stakeholders in the work towards healthier oceans.

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Fairtrade America Calls for Democratization of Data Across Supply Chains
Fairtrade America Calls for Democratization of Data Across Supply Chains

SUPPLY CHAIN - Farmers working within complex supply chains require democracy in data to obtain a living wage. If the goal is supply chain sustainability, then data needs to be shared among all stakeholders. 

It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19
It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19

SUPPLY CHAIN - As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability.

Reimagining Corporate-Nonprofit Partnerships in Times of Crisis
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis

WALKING THE TALK - In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.

Candy Giants Rated on Commitments to Create Better Chocolate
Candy Giants Rated on Commitments to Create Better Chocolate

SUPPLY CHAIN - International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter.

#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?
#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?

COLLABORATION - During this time of crisis, it becomes self-evident that the Sustainable Brands community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.

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Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing

MARKETING AND COMMS - While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wellbeing.

Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success

NEW METRICS - On day 1 of New Metrics ’19, representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.

Screw the Nice Gestures, Advertisers — We Need More Real Impact
Screw the Nice Gestures, Advertisers — We Need More Real Impact

MARKETING AND COMMS - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.

Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh
Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh

PRODUCT, SERVICE & DESIGN INNOVATION - Light of Hope had the rather ingenious idea of fitting a solar panel-powered classroom into a backpack.

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Global Investors Challenge Fast Food Companies on Climate, Water Risks
Global Investors Challenge Fast Food Companies on Climate, Water Risks

SUPPLY CHAIN - Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.”

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