MARKETING AND COMMS -
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged.
Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.
NEW METRICS -
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.
NEW METRICS -
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.
NEW METRICS -
This week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.
PRESS RELEASE -
Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on.
MSRI was the catalyst that launched The Dow Chemical Company into a collaborative approach in helping the world achieve sustainable development. It also ushered in a wave of new and unique company-NGO collaborations that helped accelerate progress and set new standards for these relationships. It is hard to imagine the great collaborations of more recent years (e.g., US Climate Action Partnership formed in 2006) happening without that catalyst of MSRI.
PRESS RELEASE -
The Sustainable Brands® community gathers today in Philadelphia, PA to kick off the 8th annual New Metrics conference. Over 300 global executives from brands like Nike, Salesforce, and Eileen Fisher are convening to unveil cutting-edge corporate practices that measure and quantify environmental and social impacts and tie them to financial and business value.
MARKETING AND COMMS -
The brand communications crisis is not an urban legend, albeit just as scary
Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the energy supply from its main urban centres, for intermittent periods of time. Back then, as a student living in São Paulo, I remember streets darkening as the sun went down. In one of those evenings, walking back home from university, two men driving a motorcycle stopped right in front of me. One of them jumped off the bike and before I knew it, he hit me on the head with the back of his gun and stole my backpack.
PRESS RELEASE -
EcoAct, Novo Nordisk, B Lab and others sharing new research and performance metrics, Oct 29-31 in Philadelphia
SAN FRANCISCO, October 24, 2018 – Members of the Sustainable Brands® community will gather next week for the 8th annual New Metrics conference, taking place October 29-31 at the Loews Philadelphia Hotel in Philadelphia, PA. More than 300 executives and global thought-leaders will reveal new methodologies, toolkits and case studies for demonstrating the ROI of Sustainable Business.
Compelling new initiatives presented at New Metrics ‘18 will include:
NEW METRICS -
Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a value of US$145 billion annually.
PRESS RELEASE -
Attaining environmental benefits and lower cost of ownership are driving more commercial fleets to electrify, according to a
MEMBER SPOTLIGHT -
Ann Starodaj (@AnnStarodaj), director of sustainability at Optoro, spoke with us recently to discuss her passion for promoting sustainable consumption, how Optoro’s software solutions enable this for clients, and how leveraging a strong appetite within the business to measure product impact is helping her expand the sustainability team.
Keep reading to learn more about the inspiring army of changemakers Ann is seeing in the marketplace, her desire to collaborate with members on reverse logistics, and the insights she gained as a pastry chef before diving head long into sustainability.
NEW METRICS -
At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole range of vital capitals — natural, human, social, relationship, intellectual and financial — with the same end goal of helping businesses understand the full picture of their presence in the world, so they can then improve it in informed, holistic ways.
CLEANTECH -
In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses its energy on prioritizing resource productivity and management, promoting energy efficiency and rethinking energy consumption. It has also adopted science-based emissions targets and helped its clients set their own.
We spoke with Erik Mohn, Director of Americas Sustainability Services at Schneider Electric, to learn more about the company’s multi-pronged strategy to spread sustainability.
PRESS RELEASE -
Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value
SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming conference: New Metrics 2018. Nearly 400 business executives will convene October 29-31 at the Loews Philadelphia Hotel for a conversation on the ROI of Sustainable Business and smarter, more accurate, and more inclusive business metrics that generate value for all stakeholders.
THE NEXT ECONOMY -
A major report released by the Global Commission on the Economy and Climate finds that we are significantly underestimating the benefits of cleaner, climate-smart growth. Bold climate action could deliver at least US$26 trillion in economic benefits through to 2030, compared with business as usual.
MARKETING AND COMMS -
Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to consider all the ways your company interacts with the world around it and, most importantly, what stories you are telling.
PRESS RELEASE -
SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference
SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 in Philadelphia, PA.
FINANCE & INVESTMENT -
For many, the sustainable choice is the alternative choice: alternative lightbulbs, alternative cars, alternative shopping bags, alternative business models. But there’s no longer a need for the sustainability community to present itself this way — especially in relation to business.
Every day, businesses face new and emerging risks related to environmental, social and governance (ESG)-related issues. In a world more connected than ever, these risks can be felt more directly and more immediately than they used to be.
BUSINESS CASE -
To keep the global temperature increase to well below 2⁰C and meet the goals laid out in the Paris Agreement, everyone must take bold action to reduce their share of emissions as soon as possible. Companies are responsible for the majority of global emissions and therefore play an integral role in meeting these goals.