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Stories About Apparel/Fashion/Textiles

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IKEA Ups Use of Sustainably Sourced Cotton to 72%
IKEA Ups Use of Sustainably Sourced Cotton to 72%

SUPPLY CHAIN - IKEA has expanded the use of sustainably sourced cotton in its products to 72 percent, up from 34 percent in 2012, according to a recent announcement.The furniture company uses around 0.6 percent of all cotton grown around the world, and in 2013 sourced 79,000 tons of cotton from more sustainable sources; it used a total of 110,000 tons of cotton in 2013.

H&M Trying to Prove 'Ethical Fast Fashion' Is Not an Oxymoron
H&M Trying to Prove 'Ethical Fast Fashion' Is Not an Oxymoron

STAKEHOLDER TRENDS AND INSIGHTS - In the context of the huge market for fast, disposable fashion, H&M’s brand promise to offer quality fashion at the best price might seem like an oxymoron. But the brand is determined to make good on its goal to “provide fashion for conscious consumers” by making quality clothing more widely accessible."We want to make sustainable fashion more democratic," Helena Helmersson, H&M's head of sustainability, told Reuters last week. "We don't aim for sustainability to be a luxury thing.”But are consumers buying it (so to speak)? Not according to several reports that rank brands according to customer perceptions of their ethical practices.

Sustainia Seeking 100 Game-Changing Solutions & Technologies for Third Annual Sustainia100
Sustainia Seeking 100 Game-Changing Solutions & Technologies for Third Annual Sustainia100

PRODUCT, SERVICE & DESIGN INNOVATION - What are the 100 solutions that can bring about a sustainable society? Scandinavian think tank Sustainia has launched its third annual global campaign to find the answers. With a worldwide alliance of companies and organizations, the goal is to identify the world’s 100 leading sustainability projects and technologies across sectors such as food, fashion, energy, smart homes etc. Collectively, the solutions will form the 2014 Sustainia100, a comprehensive guide to state-of-the-art sustainability practices in various industries and regions.

New Video Highlights adidas' New Attention to Pattern Efficiency
New Video Highlights adidas' New Attention to Pattern Efficiency

PRODUCTS AND DESIGN - adidas has announced new advances in how it develops key apparel ranges to reduce waste while maintaining performance and style. Both the Running and adidas by Stella McCartney teams have worked to change the way they make patterns to increase the efficiency of their new product ranges by reducing fabric waste.The company created a short animation, in collaboration with Big Animal Productions, to highlight this conscientious new design and production process:

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Creating Sustainable Apparel Value Chains, Part I: Transforming the Industry
Creating Sustainable Apparel Value Chains, Part I: Transforming the Industry

SUPPLY CHAIN - This post first appeared on CSRwire's TalkBack blog on December 17, 2013.The ubiquity of the apparel industry is staggering. Everyone wears clothes. The manufacturing of apparel triggers national development and industrialization, jobs and forms of commerce for the sellers of it, and cover and satisfaction for consumers. At three trillion and counting, the global garment and textile industry is responsible for a great deal of progress throughout the world.

Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals
Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals

SUPPLY CHAIN - … Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains hazardous chemicals by committing to remove all such substances from its operations by 2020.

New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing
New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing

MARKETING AND COMMS - Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.

First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste
First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste

COLLABORATION - I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.

Nomadista's Design-Cause-Effect Model Making Shopping More Meaningful
Nomadista's Design-Cause-Effect Model Making Shopping More Meaningful

SUPPLY CHAIN - What started as a conversation amongst three friends in 2012 soon evolved into a new online retail concept founded on a shared passion to make a difference.Nomadista, a term coined by co-founders Irina Bezsonoff, Marisol Gomez and Luisa Echeverry meaning an open-minded, stylish and socially-conscious wanderer, launched in September with a mission to provide shoppers with beautifully designed products that are responsibly sourced and made, while helping to improve conditions and create opportunities for underserved children in Colombia.

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H&M Backs Civil Rights Defenders
H&M Backs Civil Rights Defenders

COLLABORATION - H&M has announced a partnership with Civil Rights Defenders (CRD), a Swedish non-profit organization that works to support human rights around the world. The fashion retail giant says it will donate 4 million SEK (~US$609k) to support their work for human rights.CRD says the support is a welcome addition that will enhance the organization’s long-term commitment to human rights.

“We are delighted that H&M has decided to support us in this way. The donation will allow us to fund our ongoing human rights work and in particular to ensure assistance is available for vulnerable human rights defenders who operate in some of the world’s most repressive states,” says Civil Rights Defenders executive director Robert Hårdh.



Fashion Revolution Day: A Global Movement to Clean Up an Industry
Fashion Revolution Day: A Global Movement to Clean Up an Industry

MARKETING AND COMMS - For those within the fashion industry who have been working for many years to highlight the need for more transparent, traceable and accountable supply chains, the Rana Plaza disaster in Bangladesh was a metaphorical call to arms. The days following the tragedy saw a plethora of articles calling for a more ethical fashion industry and we looked for ways to channel this energy and momentum into lasting change.

This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

MARKETING AND COMMS - Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B

H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018
H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018

SUPPLY CHAIN - H&M, the world's second-largest clothing retailer, established a roadmap this week to pay a fair “living wage” to 850,000 textile workers by 2018, citing that governments were not acting fast enough. But some are arguing that H&M should move faster, as well.During the last year, H&M says it has worked on the problem of how to best address wages, both short and long term, on several levels from purchasing practices, supplier practices, workers’ rights to government responsibility.

Patagonia Promises 100% Traceable Down by 2014
Patagonia Promises 100% Traceable Down by 2014

MARKETING AND COMMS - It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource allocation, and ended the month by announcing its plans to offer Fair Trade Certified™ apparel, beginning in Fall 2014.

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Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste
Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste

WASTE NOT - Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture apparel, but Silverstein disrupts the paradigm, using design-driven innovation to create a fashion line without fabric waste. We chatted with Silverstein and brand manager Chris Anderson to see what inspires them about designing without waste and where the future of fashion is headed.

TOMS Shoes Creates Home for Imitators with New TOMS Marketplace
TOMS Shoes Creates Home for Imitators with New TOMS Marketplace

PRODUCT, SERVICE & DESIGN INNOVATION - TOMS Shoes, which has helped provide shoes for children in need around the worldwide with its One for One® model, helped spearhead the burgeoning movement of social entrepreneurs creating similar business models based on addressing a problem while making a profit.But instead of admonishing or suing his growing contingent of imitators, TOMS founder and chief shoe giver Blake Mycoskie has applauded them, and now has taken his support one step further with the launch today of the new TOMS Marketplace.

Patagonia to Offer Fair Trade Certified Clothing
Patagonia to Offer Fair Trade Certified Clothing

SUPPLY CHAIN - Patagonia has announced plans to offer Fair Trade Certified™ apparel, starting with nine styles in the Fall 2014 season.For every Fair Trade Certified product Patagonia sells, the company says it will pay a premium directly into a special fund for employees. The workers will then decide collectively how to spend this fund, based on what they deem to be their community’s greatest needs: from scholarships and disaster relief funds, to medical care and transportation. Workers can also vote to take the Fair Trade premium dollars as a cash bonus, which can be equivalent to an entire month’s salary or more.

This Season's Hottest Trend: Fashion Protecting Forests
This Season's Hottest Trend: Fashion Protecting Forests

COLLABORATION - Fashion and forests don’t likely go hand-in-hand in most people’s minds, but a new partnership announced today is aimed at increasing the sustainability of both.Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy — with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers — have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry’s role in endangering them.

Indigenous Taps Crowdfunding to Finance Fair Trade and Supply Chain Transparency Tool
Indigenous Taps Crowdfunding to Finance Fair Trade and Supply Chain Transparency Tool

SUPPLY CHAIN - Fair trade and organic fashion company INDIGENOUS has launched an Indiegogo campaign to crowdsource funds to increase access to The Fair Trace Tool and fund social impact research with artisans and farmers to bring the story of fair trade and supply chain transparency to the consumer at the point of purchase.

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Fashion Industry 2043: Risk Mitigation and Long-Term Competitive Strategy Through Scenario Work
Fashion Industry 2043: Risk Mitigation and Long-Term Competitive Strategy Through Scenario Work

SUPPLY CHAIN - The fashion industry has gone through dramatic changes in the last 20-30 years. Indeed it finds itself in the present at a crossroad: Resource scarcity is triggering shifts in business models and supply chains; waste is the new resource; customers are the sales channel of the future; and legislation is becoming ever more stringent.Yet few businesses venture to think about how their industry may look in five, 15, or 30 years’ time. Radical changes are bound to happen in our world, and its consumer and sourcing markets, over the course of the next few decades, and we will encounter serious challenges of running businesses if we continue as we have in the last few.

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