MARKETING AND COMMS -
At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints.
Brands taking a stand!
By Lorraine Schuchart
MARKETING AND COMMS -
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity.
PRESS RELEASE -
To help kick off the spring season, we once again asked our team members and guests at our locations across North America to participate in the annual CodeGreen Challenge for a chance to be named the most eco-conscious location in the company. The CodeGreen Challenge is part of Caesars Entertainment’s effort to raise awareness around environmental conservation, as well as the health and wellness benefits of an active and healthy lifestyle, through activities and promotions that educate and support environmental consciousness.
ORGANIZATIONAL CHANGE -
Nestlé has been active on a lot of sustainability fronts lately, from water and climate policy to deforestation and workers’ rights, to plant-based
LEADERSHIP -
Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the top 10 percent for overall score, as well as in the categories for environment, customers, governance, community and workers.
BEHAVIOR CHANGE -
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption.
P&G: The road to responsible consumption
By Marissa Rosen
WASTE NOT -
It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.
WALKING THE TALK -
Interface has become the first global flooring manufacturer to declare that all of its products — including all carpet tile and luxury vinyl tile (LVT) – are carbon neutral across the entire product lifecycle. The company is now offering its Carbon Neutral Floors™ program as standard to every customer, at no extra cost, to help them meet their own sustainability goals while also allowing them to reduce the emissions impact of their projects or spaces.
PRODUCT, SERVICE & DESIGN INNOVATION -
Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society.
BUSINESS CASE -
The Dow Chemical Company’s newly released 2017 Sustainability Report details its progress against its goals for 2025, including surpassing the year’s target for savings and revenue from projects that are “better for ecosystems.” Such projects generated $120 million in cost savings and new cash flow in 2017 against the goal to reach $1 billion by 2025.
PRESS RELEASE -
BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swedish company has outlined an ambitious mission to challenge conventional packaging and bring more sustainable practices to the industry.
"Between the growing chorus from consumers to address single-use packaging waste to reports from ocean researchers on declining ocean health, the problem of ocean litter has reached critical awareness," said Peter Malmqvist, BillerudKorsnäs Marketing Director, Americas. "What we need now is collaboration for sustainable development."
LEADERSHIP -
On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. The ambitious goals demonstrate Caesars’ ongoing commitment to fighting climate change and mitigating long-term risk.
PRESS RELEASE -
Nestlé Waters has today announced that it will extend its commitment to water stewardship by certifying all of its sites to the Alliance for Water Stewardship (AWS) Standard by 2025.
PRODUCT, SERVICE & DESIGN INNOVATION -
L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certification based on an evaluation of material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness practices. Garnier is the first mass market skincare brand to receive this certification for its products and is also one of the few skincare brands to have multiple products certified in a portfolio.
COLLABORATION -
In early May, we announced an expansion of the Lyft Relief Rides Program to do more than respond to natural disasters and other crises. With individuals across our service area in need every day, we saw an opportunity to have a greater impact and advance our mission of improving people’s lives with the world’s best transportation.
ORGANIZATIONAL CHANGE -
Today, along with the release of its 2017 Shared Goodness Corporate Social Responsibility report, The Hershey Company unveiled Shared Goodness Promise, a new CSR strategy aligned with the UN Sustainable Development Goals and centered around investments, collaborative programs and sustainable business practices aimed at making a positive difference in peoples’ lives.
PRESS RELEASE -
A self-proclaimed “complexity junkie,” Monique Oxender, Keurig Green Mountain’s Chief Sustainability Officer, doesn’t bat an eye at tackling big, complicated issues. From the future of coffee to the recyclability of Keurig’s pods, Oxender and her team have provided innovative solutions to complex issues across the value chain — all while embodying Keurig’s signature focus on collaboration.
PRESS RELEASE -
Today, in recognition of World Environmental Day, Kohler Co. announces expansion of its environmental and human health product disclosures for its kitchen and bath products.
PRESS RELEASE -
Did you know recycling one glass bottle saves enough energy to power a computer for 30 minutes? And recycling 16 aluminum cans saves the energy equivalent of one gallon of gasoline. A series of small actions like these can turn into great things when they are brought together. And that’s what The Recycling Partnership is all about. The Recycling Partnership is a rapidly growing national nonprofit committed to improving curbside residential recycling and boosting recycling education in cities across America — one community at a time, family by family, bin by bin. They’ve already impacted 33 million households in just four years!
PRESS RELEASE -
Johnson & Johnson today released its 2017 Health for Humanity Report, demonstrating its approach and the considerable progress it has made toward an ambitious social, environmental and governance commitment to advance the Company’s mission to drive better health for all.
Looking across all Johnson & Johnson’s business practices, the Company shares important disclosure about how it supports good health for patients, consumers, employees and local communities on a global scale. The report tracks how Johnson & Johnson is striving to eradicate and prevent disease, reimagine how care is delivered, and put a healthy mind, body and environment within reach of all people around the world.