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Assets About Brands Taking Stands

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The Last Straws? Starbucks Eliminating Them Globally, More Regional Bans

Following Vancouver’s approval of a strategic plan to achieve zero waste and phase out plastic straws and other select packaging, its neighbor to the south is also taking action. Seattle recently became the first major U.S. ... View More

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Keurig Moves Toward a Sustainable Future

In the business world, we frequently hear executives asking what value a program brings to an organization, placing emphasis on immediate profit rather than long-term impact. At Keurig Green Mountain, we have designed our business on a model that cre... View More

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Microsoft, Tiffany & Co Lead Global Agreement on Responsible Industrial-Scale Mining

After a full decade of consultation among large numbers of stakeholders from the mining industry, organized labor, nonprofits, impacted communities and businesses — a global Standard for Responsible Mining was released today. ... View More

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400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio

Highlighting the importance of transparency in investing, impact investing platform Swell Investing has invited the public to vote on the final security in the Impact 400, a portfolio with the goal of offering investors 400 companies poised for impac... View More

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Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance

At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ab... View More

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One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multi... View More

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P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising

Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. ... View More

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Caesars Entertainment 2018 CodeGreen Challenge: Party for the Planet!

To help kick off the spring season, we once again asked our team members and guests at our locations across North America to participate in the annual CodeGreen Challenge for a chance to be named the most eco-conscious location in the company. The Co... View More

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Q&A: Nestlé's Work to Become a 'Nutrition, Health and Wellness Company'

Nestlé has been active on a lot of sustainability fronts lately, from water and climate policy to deforestation and workers’ rights, to plant-based ... View More

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‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps

Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the t... View More

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Inspiring Consumers – and Companies – to Make Healthier Choices

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

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Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted. ... View More

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All of Interface’s Flooring Is Now Carbon Neutral – At No Extra Cost to Customers

Interface has become the first global flooring manufacturer to declare that all of its products — including all carpet tile and luxury vinyl tile (LVT) – are carbon neutral across the entire product lifecycle. The company is now offering its Carb... View More

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Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking

Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society. ... View More

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Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017

The Dow Chemical Company’s newly released 2017 Sustainability Report details its progress against its goals for 2025, including surpassing the year’s target for savings and revenue from projects that are “better for ecosystems.” Such projects... View More

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BillerudKorsnäs joins fight against ocean litter, announces U.S. events

BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swed... View More

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Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%

On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. T... View More

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Nestlé Waters to certify all its sites to Alliance for Water Stewardship Standard by 2025

Nestlé Waters has today announced that it will extend its commitment to water stewardship by certifying all of its sites to the Alliance for Water Stewardship (AWS) Standard by 2025. ... View More

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Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand

L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certif... View More

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Lyft, United Way Join Forces to Provide Free Rides to Those in Need

In early May, we announced an expansion of the Lyft Relief Rides Program to do more than respond to natural disasters and other crises. With individuals across our service area in need every day, we saw an opportunity to have a greater impact and adv... View More

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