PRODUCT, SERVICE & DESIGN INNOVATION -
On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind
next-generation sustainability strategies — and the need for Malaysian brands to embrace collaboration for greater impact.
REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE -
As anyone who works on sustainable supply chains knows, getting transparency and/or certification on the final pieces can often be the most difficult. Bumble
Bee’s goals will require ensuring better practices around catch reporting and verification of data, and working with and training consultants and vessel operators.
FINANCE & INVESTMENT -
Through partnerships with leading providers including Allstate, Nationwide and Travelers, Ando aims to expand the scope of financial independence from fossil fuels available to sustainability-conscious consumers.
WALKING THE TALK -
Two years after George Floyd’s murder galvanized the nation to address systemic racism, corporate progress on advancing racial equity in the workplace and community remains a mixed picture. Smoketown’s Ryan Pintado-Vertner lays out three approaches brands can take to show they’re walking their anti-racism talk.
PRODUCT, SERVICE & DESIGN INNOVATION -
The meat sector in its current form is unsustainable; yet so is completely replacing the use of animals as a food technology. For the biggest and fastest environmental impact, we must address the way we grow our food. More sustainable models will involve coexistence between traditional and alternative production methods.
WALKING THE TALK -
Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities,
businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.
PRODUCT, SERVICE & DESIGN INNOVATION -
The places where we work, play, eat, sleep, learn and heal can have an impact on our wellbeing. And everything from access to daylight and sound levels in a room to material selection and color schemes affects how we experience a space.
LEADERSHIP -
BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.
CHEMISTRY, MATERIALS & PACKAGING -
The partnership aims to commercialize and scale more sustainable alternatives to palm oil and fossil-fuel-derived cleansing ingredients — the current industry
standard in everyday cleaning and personal care products.
WASTE NOT -
What some are calling 'a significant step toward accountability' for fast fashion brands, others say is lip service and an inadequate approach to supporting waste-management efforts in communities deeply impacted by textile waste.
FINANCE & INVESTMENT -
As ever, it is the most vulnerable people around the world who suffer greatest from slow growth, rising inflation, and the energy and food system disruptions stemming from the war in Ukraine. Bridging the finance
divide, while ensuring that resources catalyze the necessary transformations, will be key for putting the SDGs back within reach.
NEW METRICS -
As we continue to transform and discover better ways to develop impactful solutions, we hope our transparency and ambitious targets will spark dialogue with those who can help accelerate the pace of change — to question, challenge and engage with us as we work on making PMI better.
MARKETING AND COMMS -
Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum.
ORGANIZATIONAL CHANGE -
Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate.
BEHAVIOR CHANGE -
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.
WALKING THE TALK -
The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas.
BEHAVIOR CHANGE -
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of
consumer-facing companies to create the socially and environmentally prosperous world we want to live in.
MARKETING AND COMMS -
The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency.
CLEANTECH -
Sunlit Sea’s prefabricated, floating solar panels optimize longevity, power production and safety, whilst taking a fraction of the time and cost to install.
FINANCE & INVESTMENT -
Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US.