MARKETING AND COMMS -
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning
demographics. So, crafting messages that appeal to both audiences is vital.
SUPPLY CHAIN -
Nestlé is piloting a weather-insurance program for over 800 smallholder farmers in Indonesia and has contributed
to a guide for coffee farmers to shift to regenerative practices.
WASTE NOT -
High-frequency wireless tech will help suppliers sort fruit based on fine-grained ripeness measurements — enabling distributors and retailers to save good fruit and veg from being thrown out with the bad, and move ripe fruit to the front of the line.
WALKING THE TALK -
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
MARKETING AND COMMS -
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
THE NEXT ECONOMY -
The 4th annual event provided a comprehensive glimpse into the state and direction of an exciting, maturing industry and provided a valuable platform for businesses within the evolving global food supply network.
CLEANTECH -
The role of waste-management practices in our journey
towards a more sustainable future cannot be overstated. Anaerobic digestion’s multitude of benefits demonstrate its potential to turn ‘waste’ into valuable resources.
MARKETING AND COMMS -
By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.
BEHAVIOR CHANGE -
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.
LEADERSHIP -
Leaders with an activist mindset look for new ways of working with and through others to mobilise change: showing up with a commitment to drive change systemwide, beyond the performance of their own business.
MARKETING AND COMMS -
The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.
THE NEXT ECONOMY -
Cities and states are incentivizing retrofits because buildings are major emitters — and because retrofit investments offer significant long-term ROI through energy savings alone.
SUPPLY CHAIN -
The coffee giant has developed six new varieties of Arabica beans that can better withstand some of the worsening effects of climate change – particularly, diseases such as coffee rust.
FINANCE & INVESTMENT -
‘Underwriting Our Planet’ finds that rather than addressing climate change and biodiversity loss, many economic activities underwritten by insurance companies actually fuel the twin crises.
THE NEXT ECONOMY -
In its first year, the American Climate Corps aims to put more than 20,000 young people on career pathways in the growing fields of clean energy, conservation and climate resilience.
CHEMISTRY, MATERIALS & PACKAGING -
Loliware, Uuvipak and Twiice have created rapidly biodegradable (and even edible) bio-based products that completely upstage their petroleum-based, single-use plastic-polluting counterparts.
SUPPLY CHAIN -
An impressive panel of activists, climate and human rights leaders launched a campaign at Climate Week NYC calling for prompt, radical, legislative action to break the fashion industry’s intrinsic links to fossil fuels.
PRODUCT, SERVICE & DESIGN INNOVATION -
Part of the Global Collaboration Village, leaders can now come together in the metaverse to experience and solve the deepening effects of the climate crisis.