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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Tractor Beverage Co. Offers Living Case Study in Linking Regenerative Ag to Large-Scale Foodservice

With novel flavors and tough farming standards in tow, the Idaho startup is bringing healthier “softer” drinks to a hardy corner of the beverage market — in a way that really links the farmer to the cup. ... View More

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First-of-Its-Kind Methodology Provides Standard for Measuring Food Waste Across Hotel Chains

Accor, Hilton, Hyatt, IHG Hotels & Resorts, and Marriott International collaborated with WWF and Greenview on the industry-wide waste-measurement methodology. ... View More

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Partnering Across the Value Chain in India: New Opportunities to Close the Loop

Although progress is being made to advance a circular economy, converting difficult-to-recycle flexible plastics and films, such as plastic bags, into new products has largely been untouched by recycling innovators. Dow, Circulate Capital and Lucro P... View More

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How eCommerce Can Reduce Both Shoe Returns and Their Environmental Effects

Retailers and brands that view themselves as leaders in a customer's online shopping journey, and want to keep their trust in sustainability initiatives, need to solve the root of the return culture problem: Fit. Sizeable advancements in AI and machi... View More

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IKEA Brings Circular Model Stateside with Pilot of Buy Back & Resell Service

The retailer is piloting the service, which helps customers prolong the life of their furniture, at IKEA Conshohocken for a limited time — with a goal of expanding it to all of its US stores in the future. ... View More

Article
Getting to Net-Zero Buildings Helps the Climate — and the Bottom Line

Though it will involve substantive changes, the move to net zero is not something companies should dread — and they lose money to inefficient systems every day they wait. ... View More

Article
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry

Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the sale of used and refurbished devices. ... View More

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Better Recycling Helps Build More Sustainable, Circular Cities

Long-standing, effective recycling systems are right at our fingertips, waiting for their full potential to be realized. Let’s reinvest in mechanical recycling to blend tried-and-true science with enhanced systems to reimagine how sustainable citie... View More

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The Road to Zero Waste Is Paved with Incremental Changes

Shifting to new packaging formats can feel daunting for brands because of perceived costs and anticipated operational downtime. But through incremental changes, companies can reduce reliance on less sustainable materials in an efficient, cost-effecti... View More

Article
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution

Through ambitious commitments and cross-sector partnerships including the Polypropylene Recycling Coalition, KDP is helping to further the shift to a circular economy. ... View More

Article
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises

The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, wa... View More

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This Spanish Water Utility Is Turning Orange Waste Into Green Power

Emasesa saw an opportunity to treat the 5.7M kilos of oranges littering the streets of Seville each year not as food waste, but as a powerful circular solution. ... View More

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Industry Leaders Co-Creating Groundbreaking Framework to Evolve Packaging Recyclability

Designing a package to be recyclable is currently complex and ambiguous, with no transparent national framework or guidelines in place. The Pathway to Circularity Recyclability Framework will be open for comment for 30 days, beginning August 19. ... View More

Article
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand

Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities roote... View More

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Airbnb, UNESCO Partner to Promote Cultural Tourism — Starting in Mexico

The initiative will promote destinations and experiences outside the traditional tourist circuit — engaging local tourist communities, integrating the creative and cultural sector into local tourism value chains, and contributing to the development... View More

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It’s Arrived: Our ‘Uh-Oh’ Moment on Climate Change

The latest IPCC report can’t be ignored — and it does our species and planet a disservice to pretend the situation will miraculously reverse itself. Here’s an overview and what companies should do in response. ... View More

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New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste

With its size and scale and proper follow-through, Amazon has the potential to make a significant dent in global product waste and offer models for other retailers to follow. ... View More

Article
Meet the Winemaker Working to Future-Proof Wine for a Climate-Challenged Future

The warming world is affecting all agricultural industries, with wine being no exception. New York’s Gotham Winery is banking on diversity and adaptability to strengthen the grapes and the industry, both socially and environmentally. ... View More

Article
Why Shirakawa Village Is Considered One of the World’s ‘Top 100 Sustainable Destinations’

Japan’s idyllic Shirakawa Village has worked to mitigate overtourism and preserve the integrity of the local traditions and landscape by limiting visitors to those who respect the town’s heritage and embrace the spirit of mutual assistance that d... View More

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New Podcast Focuses on Sustainability ‘Game Changers’ Including Advanced Recycling, Circularity Policy

Since we last dove into “Plastics Unwrapped,” Dow and its guests have continued to cover some of the most impressive innovations in the plastics industry, while also exploring solutions to our most daunting sustainability challenges. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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