How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders
The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. Read More...
SBTi target-setters are ahead of schedule: Since setting targets, these companies have reduced their annual emissions 25% since 2015 — a rate that exceeds the rate needed to limit warming to 1.5°C. Read More...
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. Read More...
If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments … Read More...
PepsiCo plans to more than double its science-based climate goal, aiming to achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers. Read More...
Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030. Read More...
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. Read More...
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? Read More...
IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. Read More...
As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future. Read More...
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. Read More...
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was intended to. Read More...
Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic. Read More...
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant. Read More...
Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning. Read More...
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership. Read More...
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. Read More...
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow. Read More...
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow. Read More...
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. Read More...