Exemplary cases of sustainability leadership and intrapreneurship, and the qualities, ethical principles and/or dilemmas inherent within them.
Cross-Posted from The Next Economy. At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can turn a Moonshot into reality.
Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.
Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco.
At the C40 Summit in Copenhagen, mayors of 94 cities herald a Global Green New Deal to “drive an urgent, fundamental and irreversible transfer of global resources away from fossil fuels and into action that averts the climate emergency.”
Cross-Posted from Finance & Investment. Despite some progress since the goals were launched in 2015, advancement over the past four years has been stifled due to socioeconomic, geopolitical and technological uncertainties, hindering CEOs’ sustainability efforts.
A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas.
A signature element of Earth Island Institute’s year-round New Leaders Initiative, Brower Youth Award winners demonstrate passion and leadership, as well as a commitment to the communities their work serves.
Last month, 181 CEOs in the Business Roundtable (BRT) agreed to new principles for how corporations should act. But how can we develop policies, strategies and programs that really do “support the communities in which we work,” as the principles state?
The new Statement outlines a modern standard for corporate responsibility; while framed in the context of the US, it should serve as a new standard for business globally.
Cross-Posted from Cleantech. Ford, VW, Honda and BMW — which together represent about a third of the US market — are using their collective heft to fight for cleaner air in the US.
The CEOs say they will be calling on three newly elected EU leaders to work with them to implement an overarching strategy for a Sustainable Europe by 2030.
The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.
Landmark ‘State of the Transition’ research assesses 274 high-emitting companies for $14 trillion-backed Transition Pathway Initiative, and puts investors on “emergency footing.”
To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.
A diverse group of influential international organizations has launched a global coalition to elevate a business call for comprehensive action to reverse nature loss and restore the planet’s vital natural systems.
Considering today's rapidly changing media landscape, it's clear that the scope and sphere of the CMO role has shifted dramatically.
Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a spark to light a fire.
With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals.
When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.