Organizational Change
The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.
Shaw Recognizes More Organizations Putting People at the Heart of Sustainability
The nine organizations selected for this year’s sustain[HUMAN]ability® Leadership Recognition Program have displayed tremendous effort and progress to support the wellbeing of people and the planet amid the unprecedented challenges of 2020.
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
Cross-Posted from Walking the Talk. In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them.
New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020
The 10th annual study reveals that HR departments apparently underestimated employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame?
B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook
Cross-Posted from Walking the Talk. More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that.
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Cross-Posted from The Next Economy. Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
Rally Around One Purpose. Millions of Customers at a Time.
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t *having* a purpose, but *living* that purpose. Here are four ways to ensure a customer-centered purpose impacts the very people it was intended to.
Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams
Last month, PMI moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning.
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Cross-Posted from Walking the Talk. Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.
When Employees Embrace Sustainability, Game-Changing Ideas Happen
Cross-Posted from Our Healthy Lives Mission. When cross-functional leads from the Nicorette® brand worked together to create innovative solutions and savings for the company, the business gained valuable insight on the necessity of inter-departmental collaboration for sustainability.
The Business of Sport Starts to Find Purpose
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
Governance in the New Decade: The Rise and Rise of Boardroom ESG
Cross-Posted from Leadership. ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Cross-Posted from Product, Service & Design Innovation. Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.
Getting Creative to Create Organizational Change
In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable.
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
Cross-Posted from Walking the Talk. A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say?
How Saas Startups Are Reshaping Social Equality in Tech
The tech sector can, and should, be the leader at showcasing the advantages of diversity. In many ways, we are all limited by the tools that we use. The cloud is enabling companies to overcome many barriers that were, until recently, impenetrable.
UN Business and Human Rights Forum, Day 3: Business Must Approach DEI Issues Through a Human Rights Lens
The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves.
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Cross-Posted from The Next Economy. It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.
