These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
The company’s “Nature Needs Heroes” campaign aims to empower global community to be champions for the planet; since 2001, the brand has planted more than 10 million trees worldwide.
As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”
181 CEOs have signed on to broader purpose — skepticism is warranted, but this
is potentially a BFD. Now, let’s see if these companies deliver, and help them
when they do — and challenge them when they don’t.
Cross-Posted from The Next Economy.
Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice.
As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association.
It is progress when communications and CSR teams unite under the purpose banner. But it is critical that executive teams and their Boards hot-wire purpose into the core of their business strategy.
The Rovers are proving that the popularity of sport, even at lower levels, offers a unique opportunity to spread key sustainability messages to the masses.
Cross-Posted from Supply Chain.
In an ideal world, mass honey producers would care more about preserving the
environment than profits. We need to arm consumers with the right information so
they can make the ethical choice.
While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.
Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
Our company’s story is still a young one, and it is ever changing as we continue to grow, but we knew early on that our startup would need to become a Certified B Corp along the way.
Cross-Posted from Leadership.
When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.
2018 CSR Report details how the company is working to inspire health and wellbeing for the people and communities that it serves.
Reporting and goal-setting are inextricably linked, yet at opposite ends of the sustainability process. Rather than starting with past progress, sustainability leaders have realized that greater accomplishments start with a stronger and clearer vision of what the future should look like.
The SDGs touch on issues that require companies to rethink their approaches to
value generation. So, B Lab is developing a tool to help companies chart their next decade of progress on the SDGs.
Cross-Posted from Marketing and Comms.
ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.
Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.
Cross-Posted from Leadership.
Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?