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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Dannon Builds a Healthier Future with Revamped Product Portfolio

The food industry is undergoing a major shift, with companies responding to growing consumer demand for transparency and products that put health and sustainability first. A new announcement from The Dannon Company provides yet another example of how brands are taking action and tapping into public-private partnerships to stay on par with the changing landscape.

Authenticity: The Key to Winning with Purpose (Or, What Brands Can Learn from Nike)

Increasingly brands are turning to purpose as they realise that traditional marketing approaches are less and less effective among today’s consumers. Globally, 60 percent think that branded content is just clutter (Meaningful Brands 2017, Havas Media). Faced with seemingly endless product proliferation, they are choosing brands that offer more than just functional or emotional benefits. Instead, they are searching for a value proposition that makes a meaningful and authentic contribution to their lives and broader society. Consumers are seeking brands that demonstrate a purpose that contributes to the creation of a better world.

Virginie Helias: How P&G Is Helping to ‘Redefine the Good Life’

It’s already been a busy year for Procter & Gamble – full of new milestones, goals and partnerships aimed at continuing to improve its products and operations along the entire value chain. We caught up with P&G’s VP of Global Sustainability, Virginie Helias, ahead of her upcoming keynote at SB’17 Detroit, to hear the latest on the company’s progress on its multifaceted sustainability agenda.

IOI Pledges to Clean Up Supply Chain One Year after RSPO Suspension

A year after being suspended from the Roundtable on Sustainable Palm Oil (RSPO) and dropped by companies such as Unilever, Mars, Incorporated, Nestlé and Kellogg for clearing peatlands in Kalimantan, Indonesia, Malaysian palm oil producer IOI Group has announced plans to eliminate deforestation and exploitation throughout its supply chain.

From Commitment to Action: Progressing Past the CSR Plateau

Corporate social responsibility is stuck. When it emerged on the scene 20 years ago, businesses and other stakeholders had high expectations for what a focus on CSR could deliver. But the reality is that neither business nor society are on track to enable nine billion people to live well within the boundaries of the planet by 2050 - let alone 2030. There’s a lot at stake: Unless business collectively steps up to contribute substantively to embracing and achieving the Sustainable Development Goals, many business models will be at risk.

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Apple Unveils Ambitious Plans to Use Only Renewable, Recycled, Conflict-Free Materials

In its annual Environmental Responsibility Report, tech giant Apple has revealed ambitious new plans to develop a closed-loop model for its supply chain. To achieve this goal, the world’s second largest smartphone producer will focus on using only renewable resources and recycled materials and eliminating conflict materials from its value chain.

CVS Health Nixes Harmful Chemicals from Beauty, Personal Care Products

Following the announcement of its new store renovation initiative, CVS Pharmacy has revealed that it will be eliminating parabens, phthalates and the most prevalent formaldehyde donors in nearly 600 beauty and personal care products in its CVS Health, Beauty 360, Essence of Beauty and Blade lines. CVS Pharmacy will stop shipping store brand products that don’t meet these standards to distribution centers by the end of 2019.

Shell Considering Linking Executive Bonuses to GHG Emissions Management

Cross-Posted from Product, Service & Design Innovation. Coming off a string of apparent strides toward recognizing the benefits of sustainability – including ratifying a shareholder resolution that commits the company to investing in a low-carbon future, earning a place on the Dow Jones Sustainability Index (DJSI) earlier this year, launching an online tool for low-carbon startups to access financing, and last month

Valuing the Invaluable: How WWF Is Helping Companies Protect the Ultimate Shared Resource

Cross-Posted from Organizational Change. Water is essential to business of all kinds — from resource extraction to retail. Its scarcity poses collective risks; not just to a company’s facilities, but also to the municipalities in which it operates and the communities comprising its consumer base.

Zero Deforestation: The New Norm — Implications for Major Brands

Future 500 CEO Bill Shireman moderated two discussions during Sustainable Brands 2014 earlier this month that explored major progress made in the past two years in advancing zero-deforestation supply chains and implications for climate, human rights and transparency.Shireman kicked off the session on day one with an intriguing quote by a famous revolutionary: "There are decades where nothing happens, and there are weeks where decades happen."

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GSK Building Better Business from the Inside Out by Bringing Low-Cost Diagnostics to Africa

Last month, Ashoka Changemakers announced four winners of its League of Intrapreneurs: Building Better Business from the Inside Out competition, honoring initiatives within organizations that are pioneering game-changing models for business and society.

Puma, Microsoft Call For Forest Protection To Combat Climate Change at REDD+ Talks

Corporate leaders and experts on global warming and climate change policy came together on Earth Day in Sausalito, California for REDD+ Talks, an inaugural event focused on how emissions from deforestation contributes to global warming and how this will affect the business world.

Unilever Sales Increase While GHG Emissions Decrease by One Million Tons

On Monday Unilever announced that since 2008 it has reduced greenhouse gas (GHG) emissions in its manufacturing and logistics operations by more than a million tons while also increasing sales by more than a quarter.

"Do What You Love": Inspiration and Insights from Conscious Capitalism 2013

The Conscious Capitalism 2013 conference, which took place over the weekend in San Francisco, saw a host of inspirational and motivational talks about the potential of business, large and small, to change the course of the world for the better.

Novozymes Launches Social Enterprise To Improve Health, Environment in Mozambique

Danish biotech company Novozymes has embarked on a new venture aimed at boosting human and environmental health in Mozambique by giving some 400,000 people access to clean, locally produced cooking fuel.

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Pepsi Achieves Safe Water Access Goal Two Years Early

On Thursday Pepsi announced it has reached its goal of helping three million people gain access to safe drinking water in Africa, Asia and Latin America two years ahead of schedule and now plans to double its target to helping six million by 2015.

Unilever Accelerates Zero-Waste Goal Amid Continued Growth

Unilever today announced that more than 50% of its factories achieved the goal of sending no waste to landfill in 2012. This achievement has prompted the company to stretch its original zero-waste target by bringing its commitment for 2020 five years forward.

Magnum Aiming to Enhance Financial Opportunities for 5K Female Cocoa Farmers by 2025

Cross-Posted from Finance & Investment. The ice cream brand aims to help 5,000 female cocoa farmers in Côte D'Ivoire achieve financial stability and diversify their incomes, for greater prosperity in the cocoa-farming offseason, by 2025.