Cross-Posted from Marketing and Comms.
ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.
Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.
Cross-Posted from Leadership.
Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?
The optical health company’s goal to “provide access to affordable,
high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.
To bring companies closer to young people and to enable this proximity to drive enhanced brand innovation capacity — in essence, this is the ambition of the Millennials Lab, created in the Rio 2015 edition of Sustainable Brands, and which is now preparing to scale up, reaching other states in Brazil in 2019.
Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.
Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.
In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of