Walking the Talk
These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
Companies Must Follow Climate Science Straight to Capitol Hill
Cross-Posted from Marketing and Comms. Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.
Reimagine 2020 — as 'The Year of Good'
With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
Cross-Posted from Organizational Change. When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
How DEI Issues Have Reshaped the Brand Purpose Landscape
Cross-Posted from Organizational Change. A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?
New Standards, Certification Program Aim to Embed DEI Into Tourism
Cross-Posted from Organizational Change. Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.
Are You Making It Easy for Your Employees to Vote This Election Day?
Cross-Posted from Organizational Change. The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
Cross-Posted from Organizational Change. After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice
With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.
How Fairtrade Protects Company Supply Chains — and Brand Reputations
Cross-Posted from Supply Chain. We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever.
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.
How Companies Can Accelerate Their Transformation to Net Zero
Net Zero Now™ helps companies strengthen customer relationships, drive sales growth, improve their procurement strategy, and deliver the transformation that is required to address the climate emergency.
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
Cross-Posted from Marketing and Comms. New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools
Cross-Posted from Product, Service & Design Innovation. The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
Google Has Erased Its Entire ‘Carbon Legacy,’ Sets Sights on 100% Carbon-Free Power
Cross-Posted from Cleantech. Google was the first major company to become carbon neutral, in 2007. Now, the tech giant says it is the first company in the world to eliminate its entire carbon footprint.
In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability
Cross-Posted from Marketing and Comms. As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand.
Oatly’s Big Gaffe: Straying from Its Brand Purpose
Cross-Posted from Marketing and Comms. If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.
Building Back Better Demands More Thoughtful Tourism
Cross-Posted from Organizational Change. COVID-19 has demonstrated that changes must be made in order to support and secure the future of travel. Along with elevated safety protocols, a genuine commitment to sustainability provides a roadmap to a more responsible travel industry.
Cosmetics Brands Leading Big Shift on Biodiversity
Cross-Posted from Supply Chain. A new report reveals the top 10 lessons learned by a group of more than 50 leaders in the cosmetics, food and personal care industries that source with respect for people and biodiversity.
