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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Good Start — But Let’s Move from ‘Brand Say’ to ‘Brand Do’

Much-needed updates to a growing number of brands in response to the Black Lives Matter movement is a great start. But deep, lasting impact requires two main actions — apologies; and adjusting the social paradigm.

Caremongering: The Future of Sustainable Enterprise

Cross-Posted from The Next Economy. COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.

Research Shows Business Imperative for Authentic Action to Address Social Injustices

The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.

Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap

Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, “The Hero Trap.” He says the one question brands need to be asking and acting on to change behaviors at scale and unlock sustainable growth that benefits all is ‘Who can you help people become?’

Storytelling Has the Power to Eliminate Institutional Racism, Forever

Corporate America, through storytelling, can eliminate institutional racist policies and laws to create economic opportunities for African Americans; and hence, themselves. I urge every corporation to create storytelling programs to weave your employee/client/supplier base into a seamless diversity quilt.

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Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future

We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.

Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

Cross-Posted from Marketing and Comms. Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.

Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future

Cross-Posted from The Next Economy. Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.”

What Would Carbon Neutrality Mean for Small Businesses?

Cross-Posted from Business Case. No matter the size of your company, there are certainly steps you could be taking to move closer to the elusive dream of net zero. In no way is the path to carbon neutrality easy, but bearing any costs and challenges now could secure the future success of your business.

The World Has Changed, But Investor Interest in ESG Remains. What’s Expected of Your Company?

Cross-Posted from Finance & Investment. As the crisis continues to unfold, ESG topics will continue to grow in importance. Companies will be judged by their ability to withstand financial shocks, but also by how they’ve treated their employees, clients and communities.

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300+ Business Leaders Tell Congress: We Can Build Back Better

Cross-Posted from Collaboration. Last week’s LEAD on Climate 2020 sent a message to Congress that business leaders have not lost sight of the climate crisis — even as they tackle the COVID-19 crisis. Washington should follow their lead.

Are We Capable of Enacting Lasting, Positive Change After Disruption and Crisis?

The shadow of the unknown due to COVID could derail progress we’ve made toward a more sustainable future or it can motivate us to do better, faster. Now is the time for stakeholders throughout every organization to dig deep and figure out what they want their future to look like, and how they can make that happen.

Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19

Cross-Posted from Collaboration. The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.

L’Oréal Pledges €150M to Support Vulnerable Women, Protect the Environment

Cross-Posted from The Next Economy. In the context of the COVID-19 pandemic and to attempt to mitigate its consequences, L’Oréal has announced L’Oréal for the Future — an industry-first social and environmental solidarity program to address two key priorities …

Community Support, Collaboration Signal Resilient Future for Co-operatives

The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind.

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Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

Cross-Posted from Leadership. In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving

Cross-Posted from Product, Service & Design Innovation. #GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhaps more importantly, to redefine the role of business.

NGOs Urge Insurers to Address COVID, Climate Responses in Tandem

Cross-Posted from Business Case. A letter signed by 25 NGOs says the industry was aware of the risks of a global pandemic years ago but failed to help governments prepare effectively; the groups warn it not to make the same mistake again now that insurers recognize the climate emergency is the world’s greatest threat.

Shelter from the Storm: Overcoming Challenges to Build a Resilient, Sustainable Society

In a recent conversation about the role of his company in ensuring a sustainable future in times of increasing uncertainty, MS&AD Insurance Group Holdings’ Shiro Fujii said, “We don’t see ourselves simply as an insurance provider, but as a risk solutions expert.”

CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit

Cross-Posted from Product, Service & Design Innovation. In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic.

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