Walking the Talk
These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
Cross-Posted from Marketing and Comms. ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.
Why Aren’t Companies Making Faster Progress on Sustainability?
Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.
3 Lessons Learned from SB’19 Paris, Day 1
Cross-Posted from Leadership. Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
Net Zero in Practice: How Brands Can Turn Targets Into Action
The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?
Trending: World Water Day Illustrates Flow, Ebb of Corporate Progress
This year, WWD is typically awash in announcements of commitments and advancements in preserving our most precious resource, but new CDP data on the subject feels like a wet blanket.
No More Band-Aids: We Need a Radical New Plan, Report Warns
Rising nationalism and global migration among seven trends impacting future of sustainability, according to a new report from Forum for the Future.
How VSP Global Drives Growth, Impact Through Purpose
The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.
3 Big Questions Shaping the Future of Sustainable Business in 2019
This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.
SB Nordic: Actions Speak Louder Than Words
So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?
How Your Company Can Tackle Toxics in 2019
Brands should take note of a new retail sustainability trend that responds to growing consumer demand for healthier products and full ingredient disclosure.
The Future-Fit Business Benchmark: How Do I Start?
Cross-Posted from New Metrics. Look at it as a tool with which to solve the underlying puzzles posed by the sustainability challenge.
How Caesars Supports the SDGs – and How Your Organization Can, Too
Cross-Posted from Organizational Change. As part of our CSR strategy, we strategically aligned our programming based on three Sustainable Development Goals.
L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation
Cross-Posted from Leadership. CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.
Building the Next Generation of Sustainable Fashion Leaders
There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift.
3 Top Sustainability Issues in 2019 and How to Address Them
Once seen as a ‘nice to have’ for businesses, sustainability has become a vital component of many global organisations’ social and economic strategies.
2018 Millennial Manifesto Poses Provocative Challenge to Sustainable Brands
To bring companies closer to young people and to enable this proximity to drive enhanced brand innovation capacity — in essence, this is the ambition of the Millennials Lab, created in the Rio 2015 edition of Sustainable Brands, and which is now preparing to scale up, reaching other states in Brazil in 2019.
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.
Hurricane Michael Highlighted Growing Range of Corporate Responses to Natural Disasters
Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.
REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee
Next month’s election could potentially be historic for Washington State, where voters will have the choice of enacting the first-in-the-nation carbon fee — a concrete measure to reduce greenhouse gas emissions in the state. Measure 1631 has the support of several prominent Washington-based businesses including REI, Expedia, Microsoft and Northwest Energy, and over 100 businesses in total.
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of