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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Energy Startup’s Biomimetic Solar Trees Planting Roots for a Net-Zero Future

Inspired by nature, SolarBotanic’s solar trees use leaf-shaped, thin-film, photovoltaic nanotechnology to harness both sun and eventually wind energy to power houses, charge EVs or be stored for future use. ... View More

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COP15: ‘Environmental DNA’ Technology Enables World-First Nature Performance-Monitoring Service

NatureMetrics says new platform represents breakthrough in understanding and managing our impact on nature — providing simple, standardized metrics to track and report on site-based nature impacts. ... View More

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Closing the Loop: Rethinking Operations, the Economy to Save the Planet

Whether making a widget or a culinary treat, prioritizing a circular life cycle for products helps keep them out of waste streams until they are negligible — or better yet, they never land there. ... View More

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Record Number of Companies Recognize Biodiversity Risks, But Struggling to Turn Commitments Into Action

Self-reported data from over 7,700 companies that responded to questions on biodiversity through CDP’s climate change questionnaire shows they are ready to disclose on biodiversity, sending a powerful signal to negotiators ahead of COP15. ... View More

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Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry

While flexible packaging plays an important role in keeping food fresher longer, it has long been difficult to recycle. Designing more recyclable flexible packaging from the start and determining a better end-of-life process for current materials is ... View More

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New Program Aims to Expand Plastic Film Recycling Capacity in US

The joint effort from WM and Dow aims to provide a solution to make it easier for households to recycle the film while the companies explore new options to reuse it. When fully implemented, the program is expected to prevent 120,000 tons of plastic f... View More

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Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution

As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion.... View More

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Breaking Through the Logjam to Accelerate Decarbonization in the Energy Sector

Why have the collective efforts of national governments, NGOs, forward-looking companies and citizens had so little impact on curbing carbon emissions? Here are three reasons why high-level pledges are not translating into concrete actions — and wh... View More

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COP27 Yields More Impressive Forest-Conservation Commitments; But Will Our Efforts Go Up in Smoke?

From COP27, we see more and more business initiatives focused on not only reaching sustainability, but averting a climate crisis and achieving nature positivity — but have climate-fueled forest fires already nullified our chances at an effective ca... View More

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Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

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ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season

The Texas-based small-business shipper, in partnership with South Pole, will offset merchants’ shipping emissions by funding a renewable energy project in Oklahoma. ... View More

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New Report Guides Private Sector on How to Simultaneously Tackle Escalating Climate, Health Crises

New research from Forum for the Future and four healthcare giants calls on businesses, policymakers and the finance community to accelerate progress against the mounting threats to human health from the climate crisis. ... View More

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Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’

On a practical level, we simply cannot recycle our way out of the damage that plastic waste is doing to our world, our environment and ourselves. That’s why it's time to consider uncycling — or reducing our use of single-use plastics down to zero... View More

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Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling

A circular plastics supply chain is still in its infancy. So, how do we work together to create a viable marketplace for advanced recycling to thrive? Here are a few strategies and approaches that show early promise. ... View More

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After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report

Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal. ... View More

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Are We Seeing Glimmers of a Healthier, Even Regenerative, Economic System?

Last week at SB’22 San Diego, over 1K sustainability practitioners converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day fo... View More

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The Sum of Small Efforts: Engaging Suppliers to Ensure Brand Plastic Reduction

Whether the priority is to reduce the plastic in packaging, increase the recycled content or just figure out where to start, it all begins with opening up a dialogue with suppliers. That is exactly what one major US retailer did when it sought to re-... View More

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Empowering Waste Pickers, Building Communities and Closing the Loop

In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the... View More

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E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics

Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving th... View More

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Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
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