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Circular EconomyInnovation & Technology
Ready to Kelp: How the ‘Kelp Bill’ Unlocked a Potential Game Changer in the Climate Fight
Ready to Kelp: How the ‘Kelp Bill’ Unlocked a Potential Game Changer in the Climate Fight
Published on November 8, 2021
Written by Scarlett Buckley
About a 4 minute read

Now finally legal in New York, kelp farming is an environmental engineering solution ready-made for sequestering carbon and nitrogen, improving soil health, cleaning up waterways and creating jobs — a ‘suite of benefits’ that could make it a climate game changer. Read More...

Organizational Governance
COP 2030 Deforestation Commitment: More Hot Air or Game-Changer for our Planet?
COP 2030 Deforestation Commitment: More Hot Air or Game-Changer for our Planet?
Published on November 8, 2021
Written by Nicole Rycroft
About a 4 minute read

One of the most noteworthy pledges to come out of COP26 so far sees over 100 governments, responsible for 86 percent of the world’s forests, committing to end deforestation by 2030. Now, we must immediately take this lofty vision and make it a reality. Read More...

Circular Economy
Conquering E-Waste Will Take More Than Certifications
Conquering E-Waste Will Take More Than Certifications
Published on November 5, 2021
Written by Jeffrey Jones
About a 5 minute read

Companies that are truly invested in building proper circular processes shouldn’t just rely on recyclers’ certifications. There are steps companies can take to strengthen their processes, instead of assuming that recycling is being handled in the right way. Read More...

Circular EconomyMaterials & Packaging
Dramatically Decarbonizing Our World: A Blueprint for Global Circularity
Dramatically Decarbonizing Our World: A Blueprint for Global Circularity
Published on November 5, 2021
Written by Dow
About a 5 minute read

With specific investments, partnerships and innovations all directed at the various steps of the plastics system, Dow’s approach provides a blueprint for how industry can build a foundation for a circular economy and the reduction of emissions. Read More...

Consumer Behavior ChangeMarketing & Communications
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels
Published on November 4, 2021
About a 3 minute read

'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis. Read More...

Consumer Behavior ChangeMarketing & Communications
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
Published on November 4, 2021
Written by Maxine Perella and Christian Yonkers
About a 11 minute read

At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. Read More...

Materials & Packaging
Brightworks: Looking at the ‘Brightside’ of Material Health & Sustainable Design
Brightworks: Looking at the ‘Brightside’ of Material Health & Sustainable Design
Published on November 4, 2021
Written by Shaw Industries
About a 6 minute read

Brightworks’ materials scoring methodology distills existing product sustainability standards and attributes into holistic, comparable, numerical scores — making it easier for manufacturers, the design industry and design clients to create and select more sustainable materials. Read More...

Organizational GovernanceInnovation & Technology
A Smoke-Free, Carbon-Neutral Future: PMI’s Plan to Accelerate Climate Goals While Transforming Its Business
A Smoke-Free, Carbon-Neutral Future: PMI’s Plan to Accelerate Climate Goals While Transforming Its Business
Published on November 3, 2021
Written by Jennifer Motles
About a 5 minute read

By disclosing our Low-Carbon Transition Plan, we encourage investors and other stakeholders to evaluate whether our company is on the right path, give us feedback, and have an open dialogue with us. I am confident our actions will speak louder than our words. Read More...

Organizational Governance
‘Experience Happiness’: 5 Daily Activities for Fostering Employee Mental Wellness
‘Experience Happiness’: 5 Daily Activities for Fostering Employee Mental Wellness
Published on November 3, 2021
Written by Laura Barbieri
About a 5 minute read

These five daily practices can be implemented by business leaders who are looking to build resilience into their workplace culture and create happier, more fulfilled employees. Read More...

Collaboration & Co-Creation
Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact
Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact
Published on November 2, 2021
Written by Laura Fruitman and Kris Kepler
About a 8 minute read

Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity. Read More...

Organizational Governance
VF Corp Shows How Science-Based Targets Can Help Measure True Progress on Sustainability
VF Corp Shows How Science-Based Targets Can Help Measure True Progress on Sustainability
Published on November 1, 2021
Written by Nithin Coca
About a 5 minute read

Setting climate targets is one thing, but achieving them has often proven a challenge. According to VF Corp’s VP of Global Sustainability, Jeannie Renne-Malone, part of the reason for the company’s success was due to making sustainability a company-wide effort rather than a niche project. Read More...

Organizational Governance
The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs
The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs
Published on October 29, 2021
Written by Nithin Coca
About a 4 minute read

How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey. Read More...

Supply Chain
HowGood Augments Ingredient Sustainability Database with OP2B’s Regenerative Ag Metrics
HowGood Augments Ingredient Sustainability Database with OP2B’s Regenerative Ag Metrics
Published on October 28, 2021
About a 3 minute read

Brands and retailers using HowGood’s Latis platform can now further improve product impacts using uniform metrics and thus contribute to a global agricultural transition. Read More...

New MetricsCircular EconomyOrganizational Governance
SBTi Launches World-First Net-Zero Corporate Standard
SBTi Launches World-First Net-Zero Corporate Standard
Published on October 28, 2021
About a 7 minute read

The Standard clarifies that rapid action to halve emissions before 2030 and long-term deep emissions cuts of 90-95% before 2050 are crucial for net-zero targets to align with science. Read More...

Marketing & Communications
Brand Storytelling: A Mechanism for Building a Regenerative Future
Brand Storytelling: A Mechanism for Building a Regenerative Future
Published on October 27, 2021
Written by Maxine Perella and Sustainable Brands
About a 8 minute read

On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. Read More...

Organizational Governance
COP26: Maintaining the Momentum
COP26: Maintaining the Momentum
Published on October 27, 2021
Written by James Edney
About a 4 minute read

Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone? Read More...

Marketing & CommunicationsCircular EconomyOrganizational Governance
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Published on October 26, 2021
Written by JoAnna Haugen
About a 5 minute read

Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions. Read More...

Circular Economy
Report: US Plastics Production to Outpace Coal in Driving Climate Change by 2030
Report: US Plastics Production to Outpace Coal in Driving Climate Change by 2030
Published on October 25, 2021
About a 4 minute read

Beyond Plastics says the report's estimates are conservative; many emissions remain uncounted because current regulations do not require the industry to report them. Read More...

Innovation & Technology
How to Redesign Products, Services, Messaging, Business Models for a Better Future
How to Redesign Products, Services, Messaging, Business Models for a Better Future
Published on October 25, 2021
Written by Christian Yonkers Geoff Nudelman and Sustainable Brands
About a 11 minute read

At SB’21 San Diego, innovators in the apparel, food, plastics, real estate, retail, spirits industries and more shared lessons learned from a variety of initiatives aimed at enabling a circular, regenerative future. Read More...

Circular Economy
Corporations Are Ready to Act: Will Regulators Step Up at COP26?
Corporations Are Ready to Act: Will Regulators Step Up at COP26?
Published on October 25, 2021
Written by Sandra Genee
About a 5 minute read

Almost 1,000 companies have already adopted 1.5°C-aligned, science-based targets — now, we need governments to harness this momentum and work to provide clarity for companies that are ready to accelerate their climate action with equally ambitious policies and incentives. Read More...

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