Lucy von Sturmer is founder of global non-profit Creatives for Climate — a network of 40,000 professionals driving climate action at work — and CEO of award-winning communications consultancy The Humblebrag.
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More
Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been inv... View More
The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. ... View More
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More
Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known. ... View More
Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out… ... View More
Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to o... View More
“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but... View More
It’s no secret that "denim is a dirty business.” But does this mean our love affair with denim is over? To open the KingPins 2016 Amsterdam Show on October 24, 10 leaders transforming the denim industry were invited to answer one question: I... View More