Nithin Coca
Media, Campaign and Research Consultant
Bumble Bee Slips Off Plastic Film, Takes One Step Closer to Circularity
Since January, Bumble Bee has switched to using cardboard, instead of plastic film, to wrap all of its products. It’s just one machine, and one company; but the impact is significant — the elimination of an estimated 23M pieces of plastic waste p... View More
New Tools Helping Companies Better Track, Meet Ambitious Climate Goals — with No Time to Waste
The emergence of a host of new carbon-monitoring and -tracking tools is better equipping companies with the data to achieve their climate goals — but time is running short to turn this into meaningful action. ... View More
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference. ... View More
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More
Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear
The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways. ... View More
Thai Coconut Giant Partners to Root a Rare Type of Labor Abuse Out of Its Supply Chain
It seems human rights abuses aren’t the only labor issues companies need to watch out for in their supply chains. Here, Thailand-based Theppadungporn Coconut Company details how it partnered to create the first audit scheme specifically designed to... View More
Cotton Laundering Shows Risk of Business as Usual with China
China’s importance to global supply chains as a key source of raw materials and labor puts brands at high risk of inadvertently supporting forced labor. Right now, the focus is on the garment industry; but other industries should pay close attentio... View More
VF Corp Shows How Science-Based Targets Can Help Measure True Progress on Sustainability
Setting climate targets is one thing, but achieving them has often proven a challenge. According to VF Corp’s VP of Global Sustainability, Jeannie Renne-Malone, part of the reason for the company’s success was due to making sustainability a comp... View More
The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs
How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey. ... View More
How Kao Is Creating a More Sustainable, Beautiful, ‘Kirei’ Life for All
Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both i... View More
Education: The Missing Piece in Holistic CSR Strategies
These forward-thinking companies' efforts show that committing to education as part of a brand’s CSR strategy is, truly, a commitment — but one that can pay dividends both to society and the company itself. ... View More
Beyond One-Off CSR: How Brands Can Combat Inequities Over the Long Term
Reversing ingrained social inequities is critical to achieving the UN SDGs and averting catastrophic climate change. The pandemic has laid bare the many costs of inequality — now is the time for brands to make good on their promises to address this... View More
How Education Helps Set a Better Foundation for Long-Term Sustainability
If you’re a brand that cares about the environment or society but doesn’t invest in education, you’re missing an opportunity to expand your impact. This connects to a larger issue — how CSR and sustainability go far beyond any company’s imm... View More
Bumble Bee Plants ‘SeaTrees’ to Kick Off Ocean-Regeneration Initiative
Solving the oceans’ critical challenges will require more brands to directly invest in — and get involved with — restoration, regeneration and rehabilitation efforts. Bumble Bee’s partnership with SeaTrees provides a replicable model for what... View More
‘Sustainability Is Not Enough:’ The Road to Regeneration in Malaysia and Beyond
This week at SB’21 Kuala Lumpur, executives and practitioners across industries discussed the needed shift in power and focus — from extractive to regenerative business, and how we get there. ... View More
How AI Is Enabling Smarter, Scalable, Sustainable Water Solutions
What if artificial intelligence could be help solve some of the world’s most pressing social and environmental challenges, such as water access? That is what DataRobot is trying to enable through its AI For Good program. ... View More
SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now
In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as the glo... View More
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pand... View More
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More
New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship
Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic? ... View More
