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Tom Idle

Founder
Narrative Matters

Content creator extraordinaire.

Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 58 stories. Page 1 of 3.
Not All Carbon Credits Are Created Equal
Not All Carbon Credits Are Created Equal

Walking the Talk / While the majority of projects that generate carbon credits focus solely on carbon abatement, an increasing number also achieve other environmental, economic, social and cultural co-benefits — which increase impact ROI for companies. - 1 month ago

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

Behavior Change / The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. - 1 month ago

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Marketing and Comms / Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. - 4 months ago

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

Behavior Change / New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. - 5 months ago

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This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making
This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making

Product, Service & Design Innovation / By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative Ramborn Cider Co. has set about reversing the loss of biodiversity in the region. - 5 months ago

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

The Next Economy / It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. - 6 months ago

Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need
Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need

Cleantech / A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. - 6 months ago

Can We Halve Global Food Waste by 2030? Not Without Our Suppliers
Can We Halve Global Food Waste by 2030? Not Without Our Suppliers

Waste Not / While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. - 7 months ago

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Marketing and Comms / A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes. - 7 months ago

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From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?
From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?

Product, Service & Design Innovation / NetZero’s forthcoming “Mycelium Balls” will put the massive carbon-sequestration ability of mycelium — which can double the environment’s natural carbon-capture rate — into the hands of everyday people. - 7 months ago

Imagine, Never Having to Charge Your Personal Devices Ever Again
Imagine, Never Having to Charge Your Personal Devices Ever Again

Cleantech / Powerfoyle is a new solar material capable of converting all types of light into energy — making it possible to charge any device or appliance from natural daylight, sun or indoor lighting. - 9 months ago

Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic
Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic

Product, Service & Design Innovation / Fare, a new food-delivery app, is building a more equitable model — one that fosters enhanced community cohesion and shared benefits, and doesn’t include restaurant-crippling fees. - 10 months ago

Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever
Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever

Product, Service & Design Innovation / With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has also triggered radical innovation and ingenuity. - 11 months ago

Benyus: COVID-19 Offers ‘Utopian Glimmer’ of New World, But We Must Give Back to Nature
Benyus: COVID-19 Offers ‘Utopian Glimmer’ of New World, But We Must Give Back to Nature

The Next Economy / “We’re seeing a bit of utopian glimmer coming through, and natural selection chooses what works over and over. So, when we get back to normal, we get this glorious choice to put back in our lives only what is best, only what we found made life worth living.” - 11 months ago

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Brewers Take Note: Enzymes Can Play a Crucial Role in Global Climate Fightback
Brewers Take Note: Enzymes Can Play a Crucial Role in Global Climate Fightback

Chemistry, Materials & Packaging / LCAs are becoming increasingly important in identifying ways to help solve the climate crisis — not only in pinpointing inefficiencies, but in highlighting how relatively small changes can create a huge, lasting, collective impact. - 11 months ago

CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit
CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit

Product, Service & Design Innovation / In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic. - 1 year ago

With More CEOs at Home with Their Children, Could This Pandemic Be the Catalyst Sustainability Needs?
With More CEOs at Home with Their Children, Could This Pandemic Be the Catalyst Sustainability Needs?

Walking the Talk / As CEOs spend time reconnecting with their children at home, investors open laptops at kitchen tables and policymakers have more time than ever to consider our future; is now the time when long-term, sustainable decision-making will finally trump all else? - 1 year ago

Tide Slowing Turning Toward a Future Free from Coal
Tide Slowing Turning Toward a Future Free from Coal

Cleantech / Clean power is finally taking over. Yes, it has taken far longer than most environmental campaigners wanted. But with investors fearing the worst and the majority of global economies slowly weaning themselves off of coal, the planet should breathe a huge sigh of relief. - 1 year ago

What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights
What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights

Organizational Change / While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second. - 1 year ago

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Here’s How to Encourage People to Dine Out More Sustainably
Here’s How to Encourage People to Dine Out More Sustainably

Behavior Change / Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options. - 1 year ago

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