Tom Idle
Content creator extraordinaire.
Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.
Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.
Tom Idle is tagged in 56 stories.
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Marketing and Comms /
Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers. - 1 month ago
Behavior Change /
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. - 3 months ago
Product, Service & Design Innovation /
By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative
Ramborn Cider Co. has set about reversing the loss of biodiversity in the region. - 3 months ago
The Next Economy /
It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and
center. - 4 months ago
Cleantech /
A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. - 4 months ago
Waste Not /
While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. - 5 months ago
Marketing and Comms /
A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes. - 5 months ago
Product, Service & Design Innovation /
NetZero’s forthcoming “Mycelium Balls” will put the massive carbon-sequestration ability of mycelium — which can double the environment’s natural carbon-capture rate — into the hands of everyday people. - 5 months ago
Cleantech /
Powerfoyle is a new solar material capable of converting all types of light into energy — making it possible to charge any device or appliance from natural daylight, sun or indoor lighting. - 7 months ago
Product, Service & Design Innovation /
Fare, a new food-delivery app, is building a more equitable model — one that fosters enhanced community cohesion and shared benefits, and doesn’t include restaurant-crippling fees. - 8 months ago
Product, Service & Design Innovation /
With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and
suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has also triggered radical innovation and ingenuity. - 8 months ago
The Next Economy /
“We’re seeing a bit of utopian glimmer coming through, and natural selection chooses what works over and over. So, when we get back to normal, we get this
glorious choice to put back in our lives only what is best, only what we found made life worth living.” - 9 months ago
Chemistry, Materials & Packaging /
LCAs are becoming increasingly important in identifying ways to help solve the climate crisis — not only in pinpointing inefficiencies, but in highlighting how
relatively small changes can create a huge, lasting, collective impact. - 9 months ago
Product, Service & Design Innovation /
In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic. - 10 months ago
Walking the Talk /
As CEOs spend time reconnecting with their children at home, investors open laptops at kitchen tables and policymakers have more time than ever to consider our future; is now the time when long-term, sustainable decision-making will finally trump all else? - 11 months ago
Cleantech /
Clean power is finally taking over. Yes, it has taken far longer than most environmental campaigners wanted. But with investors fearing the worst and the majority of global economies slowly weaning themselves off of coal, the planet should breathe a huge sigh of relief. - 11 months ago
Organizational Change /
While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second. - 1 year ago
Behavior Change /
Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options. - 1 year ago
Behavior Change /
The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. - 1 year ago
Product, Service & Design Innovation /
AI, a conscientious credit card, social plastic and underwater forests are just a few of the solutions showcased at SB Oceans that can help us restore their abundance. - 1 year ago
