Tom Idle

Founder
Narrative Matters

Content creator extraordinaire.

Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 22 stories. Page 1 of 2.
How Imaging Technology Could Solve the Global Food Waste Problem
How Imaging Technology Could Solve the Global Food Waste Problem

Waste Not / One of the biggest food retailers in the US has used the software to better understand the shelf life of its beef, cutting potential waste by 25 percent. - 2 weeks ago

Renewal Mill: Turning By-Products Into More Nutritious Food
Renewal Mill: Turning By-Products Into More Nutritious Food

Waste Not / Through its proprietary technology, the company transforms organic, high-fiber food by-product streams into nutritious raw ingredients. - 1 month ago

Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh
Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh

Product, Service & Design Innovation / Light of Hope had the rather ingenious idea of fitting a solar panel-powered classroom into a backpack. - 1 month ago

How Smart Tech Is Bringing Toilets to the Masses Across the Developing World
How Smart Tech Is Bringing Toilets to the Masses Across the Developing World

Product, Service & Design Innovation / Did you hear the story of the little girl in India who called the police to report her dad over a toilet? - 2 months ago

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Soap Recycling Creating Win-Win-Win for Hotels, Women, Developing Communities
Soap Recycling Creating Win-Win-Win for Hotels, Women, Developing Communities

Waste Not / It was 2014 and social entrepreneur Samir Lakhani was working on sustainable aquaculture projects in the villages of Northern Cambodia. Watching a mother wash and bathe her new baby using laundry powder rather than soap is a vision that has stayed with him to this day. It was also the inspiration for his next business venture. “I noticed that nobody seemed in good overall health — whether it was an infection that wouldn’t go away or a child with diarrhea,” he told Sustainable Brands in a recent interview. - 3 months ago

What We Can Learn from The Dutch City Of Nijmegen, This Year’s European Green Capital
What We Can Learn from The Dutch City Of Nijmegen, This Year’s European Green Capital

Leadership / Right now, almost four billion people live in a city somewhere in the world. By the middle of this century, that number is set to jump by a staggering 2.5 billion, with 90 percent of that growth happening in cities located in Asia and Africa. However, with many cities doubling in size every 15 to 20 years, our urban environments currently lack the resources necessary to adapt to the forces of urbanization. Our cities will need to accommodate spiraling numbers of people, servicing their needs and stimulating trade and investment to create jobs, all within the constraints imposed by mega-challenges, such as climate change, poverty and employment. In Europe, two-thirds of people already live in cities. - 1 year ago

WEF Issues Stark Reminder That Our World Is Under Threat; Complacency Not an Option
WEF Issues Stark Reminder That Our World Is Under Threat; Complacency Not an Option

The Next Economy / As we navigate our own private echo chambers day to day, it is tempting to allow oneself to be swept up in the positivity so prevalent in sustainable business circles right now. We have the technologies, ideas and business models to succeed and the time is now to right the world of its wrongs to create a resilient and sustainable society for all. But the reality presents a frighteningly different picture, filled with huge challenges and a demand for ever more complex solutions. - 1 year ago

Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?
Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?

Behavior Change / What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet? - 1 year ago

Hey, Logistics Sector – Let’s Talk About the Space Between Your Wheels
Hey, Logistics Sector – Let’s Talk About the Space Between Your Wheels

Product, Service & Design Innovation / The genius physicist Albert Einstein once said, “If you can't explain it to a six-year-old, you don’t understand it yourself.” This philosophy acts as a backbone of Pauline Dawes’ idea to truly revolutionise the trucking industry. It is very simple: By using the empty space between the wheels on trailers, the sector can cut down on the amount of journeys being made, saving money, fuel and carbon in the process. It was while working as a director in the logistics sector, and doing an MBA at Manchester Business School, that Dawes was struck by the idea for SOMI Trailers. - 1 year ago

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TechForGood: The Israeli Incubator Helping Investors ‘Get’ Social-Tech Startups
TechForGood: The Israeli Incubator Helping Investors ‘Get’ Social-Tech Startups

Product, Service & Design Innovation / It’s easy to see why Israel refers to itself as the “startup nation.” With a population of just 8.4 million people, the success of its small-to-scale business landscape is widely acknowledged as something of a miracle, home to more startups than any other country in the world. Today, Israel has more Nasdaq-listed companies than any country outside the US and China. It also has more venture capital per capita. In 2016, Israeli startups raised a record $4.8 billion in venture funding, and saw exits worth $9.2 billion. If you want help in starting a business – especially if it’s tech-based – heading to Israel is a safe bet right now. - 1 year ago

Meet the Company Refusing to Accept When a Lithium Ion Battery Is ‘Dead’
Meet the Company Refusing to Accept When a Lithium Ion Battery Is ‘Dead’

Cleantech / Have a look at the gadgets you have within reach right now. Your cell, your laptop, your tablet, a backup power source – they all have one thing in common. They are powered using a lithium-ion battery, and for good reason. These batteries offer high energy density and high voltage, meaning they can power increasingly sophisticated electronics. They last a long time. And they are relatively environmentally friendly, containing no polluting metals, such as cadmium, lead or mercury. - 1 year ago

How a German Startup Is Making the ‘Magic of Light’ Affordable in Developing Countries
How a German Startup Is Making the ‘Magic of Light’ Affordable in Developing Countries

Cleantech / Beatrice Akyoo doesn’t need to spend as much money lighting her home, and her children have more time for homework without inhaling the nasty fumes from kerosene lamps. She also earns extra income by charging her neighbours’ mobile phones. “I am proud to own my personal electricity source,” she says. “At night, my family now has clean and bright lights - and we can even power a refrigerator." - 2 years ago

New Platform Enables Entire Food Value Chain to ‘Takestock,’ Redistribute Would-Be Waste
New Platform Enables Entire Food Value Chain to ‘Takestock,’ Redistribute Would-Be Waste

Waste Not / From 10kg of blueberries to 10-litre tubs of mayonnaise and handmade farmhouse cheese, surplus food is now up for grabs eBay-style, thanks to a new UK-based platform. Using the principles of the infamous auction site, Takestock applies the transaction to solving food waste. The online trading platform efficiently connects owners of surplus stock with buyers, rather than scrapping it. - 2 years ago

Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?
Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?

Marketing and Comms / Certification, standards and labels have long provided an effective mechanism for raising awareness around a range of sustainability issues – from deforestation and overfishing, to carbon reduction and energy efficiency. - 2 years ago

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Tom Cridland: Entrepreneurship Must Be Taught in Schools in Wake of Brexit
Tom Cridland: Entrepreneurship Must Be Taught in Schools in Wake of Brexit

The Next Economy / The story of fashion startup Tom Cridland is an impressive one. Established with the help of a $9,000 UK government loan just two years ago, the ethical apparel business has quickly become a $1m turnover organisation with a star-studded roster of famous clients, including Daniel Craig, Leonardo DiCaprio and Miley Cyrus. - 2 years ago

ByFusion: Creating the Building Blocks for Tackling Ocean Waste
ByFusion: Creating the Building Blocks for Tackling Ocean Waste

Product, Service & Design Innovation / “It’s all about timing,” says Gregor Gomory, CEO of ByFusion, a startup he believes is about to take advantage of a “perfect storm” brewing as the world wakes up to the enormous problem of plastic waste filling up our oceans. By now, we’ve all heard the statistics: By 2050, there will be more plastic in our oceans than fish, according to the Ellen MacArthur Foundation. The 4-12 million tonnes of plastic that is spewed into our waters ever year is a problem that can no longer be ignored. - 2 years ago

A World First: Step Inside Heineken's Zero-Carbon Brewery
A World First: Step Inside Heineken's Zero-Carbon Brewery

Cleantech / In the postcard-perfect town of Göss, a two-hour drive south of Vienna, something very interesting is brewing. - 2 years ago

46 Tips for Better Sustainability Storytelling
46 Tips for Better Sustainability Storytelling

Marketing and Comms / Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunity to get it wrong and a plethora of reasons to get it right.1. Make it materialWhen it comes to creating content and communicating your story, the world is your oyster; sustainability is a broad church and there’s almost too much ground to cover. If it’s important to your business and customers, you should be talking about it. If it’s not important, you shouldn’t bother.2. Do it frequently - 3 years ago

New Tools Helping Companies Holistically Reduce Impacts of TV Productions
New Tools Helping Companies Holistically Reduce Impacts of TV Productions

Behavior Change / Anybody that has seen an episode of Ross Kemp’s “Extreme World" might forgive the production crew if environmental footprint reduction wasn’t top of their agenda when making the show. As the former soap star dodges bullets among far-right factions in Eastern Ukraine or confronts sexual predators in one of South Africa’s most deprived and lawless townships during the latest series, cutting carbon and reducing power use probably isn’t centre of mind. - 4 years ago

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Cheshire: 'Connect Your Vision to Your Business Model - Otherwise It Will Just Be Lipstick on a Bulldog'
Cheshire: 'Connect Your Vision to Your Business Model - Otherwise It Will Just Be Lipstick on a Bulldog'

Product, Service & Design Innovation / Sir Ian Cheshire | Image credit: The TimesFirst, let’s quash the rumours that have been circling ever since Sir Ian Cheshire announced he would step down as group chief executive of Kingfisher, Europe’s largest home improvement retailer. - 4 years ago

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