Tom Idle
Content creator extraordinaire.
Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.
Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.
Tom Idle is tagged in 92 stories.
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The Next Economy /
Costa Rica is highly exposed to climate-change risks. But the tiny, lush, Central American country is leading a quiet revolution in how it both adapts to such changes and mitigates its own GHGs. - 2 weeks ago
Marketing and Comms /
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. - 1 month ago
Marketing and Comms /
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. - 1 month ago
The Next Economy /
Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. - 1 month ago
Finance & Investment /
Promising developments in expanding the blue economy, philanthropy for climate action, and heavy industry net-zero commitments were among hopeful highlights from the annual gathering. - 2 months ago
Finance & Investment /
COP15 again highlighted the importance of ensuring money moves in the right direction to bring about lasting environmental protection. One example is The Nature Conservancy’s recent purchase of a coral reef insurance policy to protect Hawai‘i’s marine environment from damage by hurricanes or tropical storms. - 3 months ago
Marketing and Comms /
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims. - 3 months ago
Behavior Change /
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. - 4 months ago
Walking the Talk /
Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India. - 4 months ago
From Purpose to Action: Building a Sustainable Future Together /
In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the region’s collection and recycling infrastructure. - 5 months ago
New Metrics /
The W+ Standard is the first globally recognized framework that measures and monetizes women’s empowerment. Empower Co. is engaging with companies keen to cement their women’s-empowerment programs with robust data — and shift the mindset around climate action from mitigation to net positivity. - 5 months ago
Cleantech /
Globally, 80% of wastewater is discharged into local environments with minimal or no treatment — water that could be recycled and reused. California-based startup Aquacycl's waste-to-energy solution protects water resources while helping companies reduce costs. - 6 months ago
From Purpose to Action: Building a Sustainable Future Together /
Enabling a circular economy is a complicated challenge that governments, communities and businesses globally are struggling to solve. But as Dow’s work in Africa proves, solutions exist — and success comes when organizations and communities collaborate to create change rooted in local context. - 6 months ago
Product, Service & Design Innovation /
Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to recover. - 7 months ago
From Purpose to Action: Building a Sustainable Future Together /
“We’ve been working on design for recyclability for years now. But the next step is to make packaging fully recyclable and then collect the packaging to recycle it into new products. We’re very close to creating a low-carbon, circular economy.” — Han Zhang - 7 months ago
Product, Service & Design Innovation /
“Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa.” — WNWN co-founder Johnny Drain - 8 months ago
Cleantech /
With a wealth of technologies and competing demands across sites, decarbonization can be a complex challenge for companies of all shapes and sizes. Taking a data-centric approach to building an energy roadmap — and letting the data point to what happens next — is key in supporting companies along the way. - 8 months ago
Behavior Change /
To kick off the final day of Brand-Led Culture
Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. - 9 months ago
Marketing and Comms /
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating
microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be. - 9 months ago
