Tom Idle

Founder
Narrative Matters

Content creator extraordinaire.

Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 28 stories. Page 1 of 2.
What If We Could Geo-Locate the Next Deadly Outbreak — Months Before It Happened?
What If We Could Geo-Locate the Next Deadly Outbreak — Months Before It Happened?

Product, Service & Design Innovation / The AIME platform uses artificial intelligence to enable countries and their health practitioners to proactively deal with deadly outbreaks of disease. - 4 days ago

SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future
SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future

The Next Economy / As SB’19 Paris wound down to a close, two thought-provoking roundtables on Tech, Science and Ethics explored conflicting views regarding a rise in AI applications; and how, for the next generation of purpose-driven startups, not all investors are created equal. - 2 months ago

SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife

Collaboration / Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. - 2 months ago

3 Lessons Learned from SB’19 Paris, Day 1
3 Lessons Learned from SB’19 Paris, Day 1

Leadership / Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch. - 2 months ago

Advertisement
KadAfrica: Cultivating Young Ugandan Women’s ‘Passion’ for Fruit Farming
KadAfrica: Cultivating Young Ugandan Women’s ‘Passion’ for Fruit Farming

The Next Economy / Not only can girls earn money for themselves and their families, they can also access farmer training and classes on a range of subjects, including financial literacy, reproductive health, farming and entrepreneurship. - 3 months ago

Meet the Organisation Giving the Homeless a Way Out of Poverty, Through Coffee
Meet the Organisation Giving the Homeless a Way Out of Poverty, Through Coffee

Product, Service & Design Innovation / Change Please is empowering London’s homeless by training them to be baristas — providing full barista training, jobs paying London Living Wage, and support with housing, bank accounts and mental wellbeing. - 3 months ago

How Imaging Technology Could Solve the Global Food Waste Problem
How Imaging Technology Could Solve the Global Food Waste Problem

Waste Not / One of the biggest food retailers in the US has used the software to better understand the shelf life of its beef, cutting potential waste by 25 percent. - 4 months ago

Renewal Mill: Turning By-Products Into More Nutritious Food
Renewal Mill: Turning By-Products Into More Nutritious Food

Waste Not / Through its proprietary technology, the company transforms organic, high-fiber food by-product streams into nutritious raw ingredients. - 5 months ago

Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh
Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh

Product, Service & Design Innovation / Light of Hope had the rather ingenious idea of fitting a solar panel-powered classroom into a backpack. - 5 months ago

Advertisement
How Smart Tech Is Bringing Toilets to the Masses Across the Developing World
How Smart Tech Is Bringing Toilets to the Masses Across the Developing World

Product, Service & Design Innovation / Did you hear the story of the little girl in India who called the police to report her dad over a toilet? - 6 months ago

Soap Recycling Creating Win-Win-Win for Hotels, Women, Developing Communities
Soap Recycling Creating Win-Win-Win for Hotels, Women, Developing Communities

Waste Not / It was 2014 and social entrepreneur Samir Lakhani was working on sustainable aquaculture projects in the villages of Northern Cambodia. Watching a mother wash and bathe her new baby using laundry powder rather than soap is a vision that has stayed with him to this day. It was also the inspiration for his next business venture. “I noticed that nobody seemed in good overall health — whether it was an infection that wouldn’t go away or a child with diarrhea,” he told Sustainable Brands in a recent interview. - 7 months ago

What We Can Learn from The Dutch City Of Nijmegen, This Year’s European Green Capital
What We Can Learn from The Dutch City Of Nijmegen, This Year’s European Green Capital

Leadership / Right now, almost four billion people live in a city somewhere in the world. By the middle of this century, that number is set to jump by a staggering 2.5 billion, with 90 percent of that growth happening in cities located in Asia and Africa. However, with many cities doubling in size every 15 to 20 years, our urban environments currently lack the resources necessary to adapt to the forces of urbanization. Our cities will need to accommodate spiraling numbers of people, servicing their needs and stimulating trade and investment to create jobs, all within the constraints imposed by mega-challenges, such as climate change, poverty and employment. In Europe, two-thirds of people already live in cities. - 1 year ago

WEF Issues Stark Reminder That Our World Is Under Threat; Complacency Not an Option
WEF Issues Stark Reminder That Our World Is Under Threat; Complacency Not an Option

The Next Economy / As we navigate our own private echo chambers day to day, it is tempting to allow oneself to be swept up in the positivity so prevalent in sustainable business circles right now. We have the technologies, ideas and business models to succeed and the time is now to right the world of its wrongs to create a resilient and sustainable society for all. But the reality presents a frighteningly different picture, filled with huge challenges and a demand for ever more complex solutions. - 1 year ago

Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?
Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?

Behavior Change / What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet? - 1 year ago

Advertisement
Hey, Logistics Sector – Let’s Talk About the Space Between Your Wheels
Hey, Logistics Sector – Let’s Talk About the Space Between Your Wheels

Product, Service & Design Innovation / The genius physicist Albert Einstein once said, “If you can't explain it to a six-year-old, you don’t understand it yourself.” This philosophy acts as a backbone of Pauline Dawes’ idea to truly revolutionise the trucking industry. It is very simple: By using the empty space between the wheels on trailers, the sector can cut down on the amount of journeys being made, saving money, fuel and carbon in the process. It was while working as a director in the logistics sector, and doing an MBA at Manchester Business School, that Dawes was struck by the idea for SOMI Trailers. - 1 year ago

TechForGood: The Israeli Incubator Helping Investors ‘Get’ Social-Tech Startups
TechForGood: The Israeli Incubator Helping Investors ‘Get’ Social-Tech Startups

Product, Service & Design Innovation / It’s easy to see why Israel refers to itself as the “startup nation.” With a population of just 8.4 million people, the success of its small-to-scale business landscape is widely acknowledged as something of a miracle, home to more startups than any other country in the world. Today, Israel has more Nasdaq-listed companies than any country outside the US and China. It also has more venture capital per capita. In 2016, Israeli startups raised a record $4.8 billion in venture funding, and saw exits worth $9.2 billion. If you want help in starting a business – especially if it’s tech-based – heading to Israel is a safe bet right now. - 1 year ago

Meet the Company Refusing to Accept When a Lithium Ion Battery Is ‘Dead’
Meet the Company Refusing to Accept When a Lithium Ion Battery Is ‘Dead’

Cleantech / Have a look at the gadgets you have within reach right now. Your cell, your laptop, your tablet, a backup power source – they all have one thing in common. They are powered using a lithium-ion battery, and for good reason. These batteries offer high energy density and high voltage, meaning they can power increasingly sophisticated electronics. They last a long time. And they are relatively environmentally friendly, containing no polluting metals, such as cadmium, lead or mercury. - 1 year ago

How a German Startup Is Making the ‘Magic of Light’ Affordable in Developing Countries
How a German Startup Is Making the ‘Magic of Light’ Affordable in Developing Countries

Cleantech / Beatrice Akyoo doesn’t need to spend as much money lighting her home, and her children have more time for homework without inhaling the nasty fumes from kerosene lamps. She also earns extra income by charging her neighbours’ mobile phones. “I am proud to own my personal electricity source,” she says. “At night, my family now has clean and bright lights - and we can even power a refrigerator." - 2 years ago

New Platform Enables Entire Food Value Chain to ‘Takestock,’ Redistribute Would-Be Waste
New Platform Enables Entire Food Value Chain to ‘Takestock,’ Redistribute Would-Be Waste

Waste Not / From 10kg of blueberries to 10-litre tubs of mayonnaise and handmade farmhouse cheese, surplus food is now up for grabs eBay-style, thanks to a new UK-based platform. Using the principles of the infamous auction site, Takestock applies the transaction to solving food waste. The online trading platform efficiently connects owners of surplus stock with buyers, rather than scrapping it. - 2 years ago

Advertisement
Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?
Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?

Marketing and Comms / Certification, standards and labels have long provided an effective mechanism for raising awareness around a range of sustainability issues – from deforestation and overfishing, to carbon reduction and energy efficiency. - 2 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.