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Tom Idle

Content creator extraordinaire.

Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 117 stories. Page 1 of 6.
Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?
Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?

Product, Service & Design Innovation / As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease ‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise. - 2 days ago

Firms Need Help Navigating Competition Laws in Pursuit of Collaboration for Sustainability
Firms Need Help Navigating Competition Laws in Pursuit of Collaboration for
Sustainability

Collaboration / Over 80% of sustainability professionals acknowledge the need to work with peers to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation. - 1 week ago

Molecular Recycling Could Be Crucial to Realizing a Circular Economy
Molecular Recycling Could Be Crucial to Realizing a Circular Economy

The Next Economy / We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible. - 1 month ago

For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Marketing and Comms / Several discussions at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. - 1 month ago

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When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Marketing and Comms / Another strong thread throughout [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands) addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. - 1 month ago

Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?

The Next Economy / At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. - 1 month ago

4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

Finance & Investment / This week at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands), Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. - 1 month ago

How Circularity, AI Are Mending Cracks in Our Fractured Food System
How Circularity, AI Are Mending Cracks in Our Fractured Food System

Product, Service & Design Innovation / Naturally, food and its many issues has been a major topic this week at [SB’23 San Diego](https://events.sustainablebrands.com/conferences/sustainablebrands). Here, two panels of innovators share their approaches to filling in systemic gaps in our food system. - 1 month ago

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

The Next Economy / Keynotes on day 2 of [**SB’23 San Diego**](https://events.sustainablebrands.com/conferences/sustainablebrands) touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash. - 1 month ago

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Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein
Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein

Product, Service & Design Innovation / No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity. - 1 month ago

In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward
In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward

Business Case / Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets. - 3 months ago

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

Marketing and Comms / It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? - 3 months ago

In Current Regulatory Climate, Alt Proteins Can’t Cut It in Race to Reduce Impact of Food
In Current Regulatory Climate, Alt Proteins Can’t Cut It in Race to Reduce Impact of Food

The Next Economy / Phasing out animal agriculture over the next 15 years could reduce GHGs 68% by the year 2100. Yet, ongoing lobbying and subsidies in the US and EU are not giving alternatives the chance to fully compete. - 3 months ago

At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments
At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments

New Metrics / Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions. - 3 months ago

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Renovate or Rebuild: M&S Oxford St Planning Decision Fuels Debate About ‘Sustainable’ Construction
Renovate or Rebuild: M&S Oxford St Planning Decision Fuels Debate About ‘Sustainable’ Construction

Walking the Talk / The retailer argued that a new store would be 25% more energy efficient; but environmentalists say the Oxford Street demolish-rebuild plan would have sent 40K tonnes of CO2 into the atmosphere. - 4 months ago

Concrete Has an Emissions Problem. Thankfully, Startups Are Queuing Up to Solve It
Concrete Has an Emissions Problem. Thankfully, Startups Are Queuing Up to Solve It

Product, Service & Design Innovation / In 2021, global construction projects consumed 30B tonnes of cement to make concrete — with every tonne emitting almost a tonne of CO2. The good news is, technologies already exist to reduce the impact of concrete production. - 5 months ago

Renewables May Be Booming; But Shifting from Fossil Fuels Is Being Hindered By …
Renewables May Be Booming; But Shifting from Fossil Fuels Is Being Hindered By …

Cleantech / Projects that could generate more than 1TW of renewable energy are still waiting to be constructed and connected to the grid in all parts of the world, due to delays in permitting and a lack of investment in grid infrastructure. - 5 months ago

It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have
It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have

The Next Economy / There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role. - 6 months ago

The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?

Marketing and Comms / As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. - 6 months ago

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Planetarians’ Tasty New Use for Spent Beans and Yeast Shaking Up Alt-Protein Market
Planetarians’ Tasty New Use for Spent Beans and Yeast Shaking Up Alt-Protein Market

Product, Service & Design Innovation / The startup upcycles food waste and byproducts into a new kind of high-protein, high-fiber, vegan meat. Unlike most products in the crowded alt-protein market, it has achieved both great taste and price parity. - 6 months ago