SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Tom Idle

Content creator extraordinaire.

Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Tom is also former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 123 stories. Page 1 of 7.
This Platform Turns Your Branded Video Content Into Support for Nature Conservation
This Platform Turns Your Branded Video Content Into Support for Nature Conservation

Marketing and Comms / With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. - 1 month ago

What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?
What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

Marketing and Comms / While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game. - 1 month ago

Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design
Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design

Product, Service & Design Innovation / For the hordes of companies still struggling to make good on their net-zero commitments, comply with impending climate-disclosure legislation and figure out what ‘circularity’ even means, Pentatonic is here to help. - 2 months ago

This Startup Could Spark a Revolution in Early-Wildfire Detection
This Startup Could Spark a Revolution in Early-Wildfire Detection

Product, Service & Design Innovation / “By detecting wildfires while they are still small, we stand a much better chance of stopping them before they cause too much damage — saving money, the environment and, ultimately, lives.” — Dryad Networks' Carsten Brinkschulte - 2 months ago

Advertisement
Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

Marketing and Comms / Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations. - 3 months ago

Meet the Company Helping Brands Give Nature a Place on the Board
Meet the Company Helping Brands Give Nature a Place on the Board

The Next Economy / We caught up with Ephi Banaynal dela Cruz, co-founder and CEO of Context Nature, to learn how they are supporting companies to integrate nature into business and investment decision-making to build a nature-positive future. - 4 months ago

Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?
Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?

Product, Service & Design Innovation / As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease ‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise. - 4 months ago

Firms Need Help Navigating Competition Laws in Pursuit of Collaboration for Sustainability
Firms Need Help Navigating Competition Laws in Pursuit of Collaboration for
Sustainability

Collaboration / Over 80% of sustainability professionals acknowledge the need to work with peers to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation. - 4 months ago

Molecular Recycling Could Be Crucial to Realizing a Circular Economy
Molecular Recycling Could Be Crucial to Realizing a Circular Economy

The Next Economy / We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible. - 5 months ago

Advertisement
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Marketing and Comms / Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. - 5 months ago

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Marketing and Comms / Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. - 5 months ago

Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?

Protein PACT / At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. - 5 months ago

4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

Finance & Investment / This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. - 6 months ago

How Circularity, AI Are Mending Cracks in Our Fractured Food System
How Circularity, AI Are Mending Cracks in Our Fractured Food System

Product, Service & Design Innovation / Naturally, food and its many issues has been a major topic this week at SB’23 San Diego. Here, two panels of innovators share their approaches to filling in systemic gaps in our food system. - 6 months ago

Advertisement
Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

The Next Economy / Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash. - 6 months ago

Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein
Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein

Product, Service & Design Innovation / No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity. - 6 months ago

In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward
In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward

Business Case / Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets. - 7 months ago

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

Marketing and Comms / It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? - 7 months ago

In Current Regulatory Climate, Alt Proteins Can’t Cut It in Race to Reduce Impact of Food
In Current Regulatory Climate, Alt Proteins Can’t Cut It in Race to Reduce Impact of Food

The Next Economy / Phasing out animal agriculture over the next 15 years could reduce GHGs 68% by the year 2100. Yet, ongoing lobbying and subsidies in the US and EU are not giving alternatives the chance to fully compete. - 7 months ago

Advertisement
At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments
At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments

New Metrics / Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions. - 8 months ago