Tom Idle

Founder
Narrative Matters

Content creator extraordinaire.

Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 42 stories. Page 1 of 3.
With More CEOs at Home with Their Children, Could This Pandemic Be the Catalyst Sustainability Needs?
With More CEOs at Home with Their Children, Could This Pandemic Be the Catalyst Sustainability Needs?

Walking the Talk / As CEOs spend time reconnecting with their children at home, investors open laptops at kitchen tables and policymakers have more time than ever to consider our future; is now the time when long-term, sustainable decision-making will finally trump all else? - 2 weeks ago

Tide Slowing Turning Toward a Future Free from Coal
Tide Slowing Turning Toward a Future Free from Coal

Cleantech / Clean power is finally taking over. Yes, it has taken far longer than most environmental campaigners wanted. But with investors fearing the worst and the majority of global economies slowly weaning themselves off of coal, the planet should breathe a huge sigh of relief. - 4 weeks ago

What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights
What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights

Organizational Change / While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second. - 1 month ago

Here’s How to Encourage People to Dine Out More Sustainably
Here’s How to Encourage People to Dine Out More Sustainably

Behavior Change / Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options. - 2 months ago

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Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up
Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up

Behavior Change / The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. - 3 months ago

SB Oceans Showcases Solutions Aimed at Restoring Our Aquatic Abundance
SB Oceans Showcases Solutions Aimed at Restoring Our Aquatic Abundance

Product, Service & Design Innovation / AI, a conscientious credit card, social plastic and underwater forests are just a few of the solutions showcased at SB Oceans that can help us restore their abundance. - 4 months ago

SB Oceans: Can Better Business Save Our Seas?
SB Oceans: Can Better Business Save Our Seas?

Collaboration / Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from some of the practitioners and storytellers … - 4 months ago

Meet the Startup Aiming to Turn Skyscrapers Into Clean Energy Batteries
Meet the Startup Aiming to Turn Skyscrapers Into Clean Energy Batteries

Cleantech / Edinburgh-based startup Gravitricity has developed a unique energy battery system that, unlike conventional battery systems, can operate for decades without any reduction in performance. - 4 months ago

While Climate Policy Catches Up, Here’s Some Groundbreaking Cleantech to Be Excited About
While Climate Policy Catches Up, Here’s Some Groundbreaking Cleantech to Be Excited About

Cleantech / The remaining barriers to a climate-resilient future are political, rather than technological. Much of the tech required to transition to a low-carbon economy already exists — here are just a few to look out for. - 5 months ago

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Could Air-Based Foods Be the Alternative Diet Trend That Saves the Planet?
Could Air-Based Foods Be the Alternative Diet Trend That Saves the Planet?

Cleantech / “We are already seeing a shift from animal-based to plant-based protein. The next evolution — from land-based to air-based protein — will allow us to [feed] a growing population without needing to remove rainforests or natural habitats.” - 5 months ago

New, UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods
New, UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods

Supply Chain / The Other Bar is an experiment in influencing consumer behaviour through quantifiable proof of impact. If it can prove that consumers will buy and be loyal to impactful products, the hope is that bigger brands will want to follow suit, turning their marketing dollars into impact. - 6 months ago

It’s Official: LGBT-Positive Policies Do Enhance Corporate Performance. Here’s How and Why
It’s Official: LGBT-Positive Policies Do Enhance Corporate Performance. Here’s How and Why

Organizational Change / LGBT employees still lack proper legal protection in more than half of all US states. But according to recent research, there is no doubt that LGBT-inclusive companies attract better talent and decrease employee turnover. - 6 months ago

In Era of Employee Activism, Is It Time to Give Your Staff Full Control?
In Era of Employee Activism, Is It Time to Give Your Staff Full Control?

Organizational Change / After a year as an employee-owned company, a “new sense of pride and unity” across the business has resulted in a 10% sales uplift for Riverford, and the best sales year recorded in its 30-year history. - 7 months ago

Football as a Force for Good? Meet the Forest Green Rovers
Football as a Force for Good? Meet the Forest Green Rovers

Walking the Talk / The Rovers are proving that the popularity of sport, even at lower levels, offers a unique opportunity to spread key sustainability messages to the masses. - 8 months ago

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What If We Could Geo-Locate the Next Deadly Outbreak — Months Before It Happened?
What If We Could Geo-Locate the Next Deadly Outbreak — Months Before It Happened?

Product, Service & Design Innovation / The AIME platform uses artificial intelligence to enable countries and their health practitioners to proactively deal with deadly outbreaks of disease. - 8 months ago

SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future
SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future

The Next Economy / As SB’19 Paris wound down to a close, two thought-provoking roundtables on Tech, Science and Ethics explored conflicting views regarding a rise in AI applications; and how, for the next generation of purpose-driven startups, not all investors are created equal. - 11 months ago

SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife

Collaboration / Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. - 11 months ago

3 Lessons Learned from SB’19 Paris, Day 1
3 Lessons Learned from SB’19 Paris, Day 1

Leadership / Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch. - 11 months ago

KadAfrica: Cultivating Young Ugandan Women’s ‘Passion’ for Fruit Farming
KadAfrica: Cultivating Young Ugandan Women’s ‘Passion’ for Fruit Farming

The Next Economy / Not only can girls earn money for themselves and their families, they can also access farmer training and classes on a range of subjects, including financial literacy, reproductive health, farming and entrepreneurship. - 11 months ago

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Meet the Organisation Giving the Homeless a Way Out of Poverty, Through Coffee
Meet the Organisation Giving the Homeless a Way Out of Poverty, Through Coffee

Product, Service & Design Innovation / Change Please is empowering London’s homeless by training them to be baristas — providing full barista training, jobs paying London Living Wage, and support with housing, bank accounts and mental wellbeing. - 1 year ago

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