Tom Idle

Founder
Narrative Matters

Tom Idle is tagged in 145 assets. Page 2 of 8.
Article
The SBTi Drama Underscores the Urgent Need for Valid Scope 3 Solutions

Whether carbon credits ought to be used to account for Scope 3 emissions is a debate that must continue — involving many more stakeholders, so that views on both sides of the fence are heard and considered. ... View More

Article
This Platform Turns Your Branded Video Content Into Support for Nature Conservation

With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife. ... View More

Article
What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game. ... View More

Article
Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design

For the hordes of companies still struggling to make good on their net-zero commitments, comply with impending climate-disclosure legislation and figure out what ‘circularity’ even means, Pentatonic is here to help. ... View More

Article
This Startup Could Spark a Revolution in Early-Wildfire Detection

“By detecting wildfires while they are still small, we stand a much better chance of stopping them before they cause too much damage — saving money, the environment and, ultimately, lives.” — Dryad Networks' Carsten Brinkschulte ... View More

Article
Can Advertising Ever Really Be Good for The Planet?

Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations. ... View More

Article
Meet the Company Helping Brands Give Nature a Place on the Board

We caught up with Ephi Banaynal dela Cruz, co-founder and CEO of Context Nature, to learn how they are supporting companies to integrate nature into business and investment decision-making to build a nature-positive future. ... View More

Article
Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?

As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease ‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise. ... View More

Article
Firms Need Help Navigating Competition Laws in Pursuit of Collaboration for Sustainability

Over 80% of sustainability professionals acknowledge the need to work with peers to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation. ... View More

Article
Molecular Recycling Could Be Crucial to Realizing a Circular Economy

We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible. ... View More

Article
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More

Article
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More

Article
Can Our Current Food System Be Redeemed?

At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More

Article
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments. ... View More

Article
How Circularity, AI Are Mending Cracks in Our Fractured Food System

Naturally, food and its many issues has been a major topic this week at SB’23 San Diego. Here, two panels of innovators share their approaches to filling in systemic gaps in our food system. ... View More

Article
Brands Putting Rubber to Road to Create a Regenerative Near-Future

Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More

Article
Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein

No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity. ... View More

Video
Creating Demand for New Product Categories that Involve Unfamiliar Behaviors or Experiences

As innovation for sustainability and regeneration continues to gain pace, we are increasingly seeing more-than-incremental changes in value propositions and respective value delivery. That often results in entirely new product categories which intera... View More

Article
In the Face of a Polycrisis, a Transformative Mindset Is Business’ Only Way Forward

Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets. ... View More

Article
Could AI Root Out the Greenwash Marring Sustainability Communications?

It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? ... View More

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