Tom Idle
Content creator extraordinaire.
Tom Idle is tagged in 123 stories.
Page 2 of 7.
Walking the Talk /
The retailer argued that a new store would be 25% more energy efficient; but environmentalists say the Oxford Street demolish-rebuild plan would have sent 40K tonnes of CO2 into the atmosphere.
- 8 months ago
Product, Service & Design Innovation /
In 2021, global construction projects consumed 30B tonnes of cement to make concrete — with every tonne emitting almost a tonne of CO2. The good news is, technologies already exist to reduce the impact of concrete production.
- 9 months ago
Cleantech /
Projects that could generate more than 1TW of renewable energy are still waiting to be constructed and connected to the grid in all parts of the world, due to delays in permitting and a lack of investment in grid infrastructure.
- 10 months ago
The Next Economy /
There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role.
- 10 months ago
Marketing and Comms /
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
- 11 months ago
Product, Service & Design Innovation /
The startup upcycles food waste and byproducts into a new kind of high-protein, high-fiber, vegan meat. Unlike most products in the crowded alt-protein market, it has achieved both great taste and price parity.
- 11 months ago
Leadership /
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times."
- 11 months ago
Cleantech /
So far, the company is facilitating access to renewables for suppliers in 13 countries through PPAs and a finance mechanism for suppliers keen to invest in onsite projects.
- 1 year ago
Walking the Talk /
In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
- 1 year ago
Marketing and Comms /
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
- 1 year ago
The Next Economy /
Costa Rica is highly exposed to climate-change risks. But the tiny, lush, Central American country is leading a quiet revolution in how it both adapts to such changes and mitigates its own GHGs.
- 1 year ago
Marketing and Comms /
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time.
- 1 year ago
Marketing and Comms /
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
- 1 year ago
The Next Economy /
Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses.
- 1 year ago
Finance & Investment /
Promising developments in expanding the blue economy, philanthropy for climate action, and heavy industry net-zero commitments were among hopeful highlights from the annual gathering.
- 1 year ago
Finance & Investment /
COP15 again highlighted the importance of ensuring money moves in the right direction to bring about lasting environmental protection. One example is The Nature Conservancy’s recent purchase of a coral reef insurance policy to protect Hawai‘i’s marine environment from damage by hurricanes or tropical storms.
- 1 year ago
Marketing and Comms /
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims.
- 1 year ago
Behavior Change /
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.
- 1 year ago
Walking the Talk /
Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India.
- 1 year ago