Tom Idle

Founder
Narrative Matters

Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Tom is also former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 145 assets. Page 1 of 8.
Article
5 Innovations Cementing Construction’s Low-Carbon Future

In this Innovation Watch, five of the most compelling solutions proving the future of concrete can be not just low-carbon but smart, circular and resilient. ... View More

Article
5 Breakthroughs Turning Fashion’s Footprint into Innovation Fuel

In this Innovation Watch, we spotlight five technologies helping fashion brands to future proof both supply chains and the industry at large. ... View More

Article
Microbes, Milk & Potato Peels: The Future of Sustainable Plastics?

In this Innovation Watch, five breakthroughs offering real-world options for brands banking on a sustainable future for plastics and packaging. ... View More

Article
Offsetting Won’t Save Aviation – But Innovation Might

In this Innovation Watch, we see five solutions tackling aviation emissions from different angles – and offering a glimpse of a cleaner future for flight. ... View More

Article
Innovation Watch: Turning the Tide on Ocean Health

In our latest Innovation Watch, we spotlight five cutting‑edge technologies and solutions aimed at restoring the health of our marine ecosystems. ... View More

Article
Backlash to the Backlash: Why DEI Isn’t Going Anywhere

The backlash against fair-weather policies is a reminder: DEI isn’t a fad or a PR stunt; it’s a reflection of the world as it is, and the world consumers want to see. ... View More

Article
Innovation Watch: Smart Tech Cutting Agricultural Emissions

Our 2nd Innovation Watch features five breakthroughs making climate-smart farming more viable and profitable — from zero-emission tractors to circular fertilizer. ... View More

Article
The Unexpected Future of Solar, From Onions to Algorithms

In this first installment of Innovation Watch, we spotlight five innovations helping solar to power the world even more sustainably. ... View More

Article
AI: The Good, the Bad, the Sketchy and the Lifesaving

You take the good, you take the bad, you take them both and there you have AI. The game-changing technology and its many applications and implications were examined throughout the week at SB’24 San Diego. ... View More

Article
The Future Is Now: Adaptation, Planning Are Crucial for Business Resilience

Sustainable Brands’ first-ever Resilience Summit underscored the idea that building resilience is not just about reacting to environmental risks — it’s about thriving by building systems, businesses and communities that are prepared for the fut... View More

Article
Finding Value in ESG Reporting Is Critical in Today’s Legislative Landscape

Experience design agency SiaXperience is helping brands navigate their reporting journey in this ever-shifting landscape. Managing Director of ESG Communications Judy Sandford shares insights into how companies can enhance their reporting practices t... View More

Article
Yes, It’s Complex – but a Circular Economy Is Achievable

We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. ... View More

Article
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Slides
Quantifying Scope 3 GHG emissions to enable action

This session will provide an overview of best practices and smart shortcuts toward quantifying Scope 3 GHG emissions so as to enable adequate and timely action consistent with the demands of science-based reduction paths. Join a diverse panel of corp... View More

Video
Quantifying Scope 3 GHG emissions to enable action

This session will provide an overview of best practices and smart shortcuts toward quantifying Scope 3 GHG emissions so as to enable adequate and timely action consistent with the demands of science-based reduction paths. Join a diverse panel of corp... View More

Article
Companies Must Go Beyond ‘Carbon Tunnel Vision’ Ahead of COP16

Later this month, the world’s policymakers, environmentalists and business leaders will be in Cali, Colombia for the latest UN biodiversity conference — and companies are being urged to broaden their sustainability horizons. ... View More

Article
Will New Ecodesign Regulation Make Sustainable Products the Norm for EU Consumers?

Brands, take heed: This legislation will apply to all products that are sold in Europe, not just manufactured in the region — impacting manufacturers, importers, distributors, retailers and sellers all around the world. ... View More

Article
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More

Article
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. ... View More

Article
Will a Global Plastics Treaty Effectively Curb Plastic Pollution?

Not at this rate: In one corner, industry bodies and petrochemical companies call for enhanced recycling and the increased use of materials with recycled content. In the other, climate campaigners continue to push for cuts in production — an argume... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event

February 18-19, 2026
SB'26 Tokyo
US Event