Tom Idle

Founder
Narrative Matters

Content creator extraordinaire.

Tom develops, creates and publishes content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.

Former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.

Tom Idle is tagged in 65 stories. Page 1 of 4.
Marci Zaroff: Regenerative Ag Can Heal the Textile Industry — and the Planet
Marci Zaroff: Regenerative Ag Can Heal the Textile Industry — and the Planet

Product, Service & Design Innovation / Entrepreneur and author Marci Zaroff coined the term ‘eco-fashion’ back in the mid-‘90s. Here, we discuss why sustainable fashion has taken so long to have its ‘moment’ and how regenerative ag could heal the planet along with the damaging textile industry. - 4 days ago

Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid
Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid

Walking the Talk / While showcasing brands leading the charge toward sustainability — including Interface and Tony’s Chocolonely — SB’21 Madrid gave equal weight to just how much work we have left to do: Only 13% of companies can accurately deem themselves “sustainable.” - 4 months ago

How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

The Next Economy / In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.' - 4 months ago

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

Behavior Change / In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. - 5 months ago

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Are 3D-Printed Buildings the Sustainable Future of Construction?
Are 3D-Printed Buildings the Sustainable Future of Construction?

Product, Service & Design Innovation / The construction industry must adopt technologies that increase productivity while mitigating the impact of our growing housing needs on the climate crisis. Mighty Buildings’ technology may be ‘one of the only in existence’ that could unlock the needed productivity alongside reduced emissions. - 5 months ago

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Organizational Change / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 5 months ago

Businesses Must Understand the Intersections of Mental Health, Sustainability
Businesses Must Understand the Intersections of Mental Health, Sustainability

The Next Economy / As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue? - 6 months ago

Not All Carbon Credits Are Created Equal
Not All Carbon Credits Are Created Equal

Walking the Talk / While the majority of projects that generate carbon credits focus solely on carbon abatement, an increasing number also achieve other environmental, economic, social and cultural co-benefits — which increase impact ROI for companies. - 6 months ago

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

Behavior Change / The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. - 6 months ago

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Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Marketing and Comms / Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. - 9 months ago

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

Behavior Change / New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. - 10 months ago

This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making
This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making

Product, Service & Design Innovation / By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative Ramborn Cider Co. has set about reversing the loss of biodiversity in the region. - 11 months ago

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

The Next Economy / It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. - 1 year ago

Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need
Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need

Cleantech / A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. - 1 year ago

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Can We Halve Global Food Waste by 2030? Not Without Our Suppliers
Can We Halve Global Food Waste by 2030? Not Without Our Suppliers

Waste Not / While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. - 1 year ago

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Marketing and Comms / A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes. - 1 year ago

From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?
From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?

Product, Service & Design Innovation / NetZero’s forthcoming “Mycelium Balls” will put the massive carbon-sequestration ability of mycelium — which can double the environment’s natural carbon-capture rate — into the hands of everyday people. - 1 year ago

Imagine, Never Having to Charge Your Personal Devices Ever Again
Imagine, Never Having to Charge Your Personal Devices Ever Again

Cleantech / Powerfoyle is a new solar material capable of converting all types of light into energy — making it possible to charge any device or appliance from natural daylight, sun or indoor lighting. - 1 year ago

Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic
Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic

Product, Service & Design Innovation / Fare, a new food-delivery app, is building a more equitable model — one that fosters enhanced community cohesion and shared benefits, and doesn’t include restaurant-crippling fees. - 1 year ago

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Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever
Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever

Product, Service & Design Innovation / With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has also triggered radical innovation and ingenuity. - 1 year ago

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