Tom Idle

Founder
Narrative Matters

Tom Idle is tagged in 145 assets. Page 5 of 8.
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Marci Zaroff: Regenerative Ag Can Heal the Textile Industry — and the Planet

Entrepreneur and author Marci Zaroff coined the term ‘eco-fashion’ back in the mid-‘90s. Here, we discuss why sustainable fashion has taken so long to have its ‘moment’ and how regenerative ag could heal the planet along with the damaging t... View More

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Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid

While showcasing brands leading the charge toward sustainability — including Interface and Tony’s Chocolonely — SB’21 Madrid gave equal weight to just how much work we have left to do: Only 13% of companies can accurately deem themselves “s... View More

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How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.' ... View More

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Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing i... View More

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Are 3D-Printed Buildings the Sustainable Future of Construction?

The construction industry must adopt technologies that increase productivity while mitigating the impact of our growing housing needs on the climate crisis. Mighty Buildings’ technology may be ‘one of the only in existence’ that could unlock th... View More

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Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap betwe... View More

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Businesses Must Understand the Intersections of Mental Health, Sustainability

As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue? ... View More

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Not All Carbon Credits Are Created Equal

While the majority of projects that generate carbon credits focus solely on carbon abatement, an increasing number also achieve other environmental, economic, social and cultural co-benefits — which increase impact ROI for companies. ... View More

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Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. ... View More

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Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More

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Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. ... View More

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This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making

By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative Ramborn Cider Co. has set about reversing the loss of biodiversity in the region. ... View More

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Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. ... View More

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Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need

A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. ... View More

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Can We Halve Global Food Waste by 2030? Not Without Our Suppliers

While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. ... View More

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From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?

NetZero’s forthcoming “Mycelium Balls” will put the massive carbon-sequestration ability of mycelium — which can double the environment’s natural carbon-capture rate — into the hands of everyday people. ... View More

Article
Imagine, Never Having to Charge Your Personal Devices Ever Again

Powerfoyle is a new solar material capable of converting all types of light into energy — making it possible to charge any device or appliance from natural daylight, sun or indoor lighting. ... View More

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Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic

Fare, a new food-delivery app, is building a more equitable model — one that fosters enhanced community cohesion and shared benefits, and doesn’t include restaurant-crippling fees. ... View More

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Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever

With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has als... View More

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