Tom Idle

Founder
Narrative Matters

Tom Idle is tagged in 145 assets. Page 3 of 8.
Article
In Current Regulatory Climate, Alt Proteins Can’t Cut It in Race to Reduce Impact of Food

Phasing out animal agriculture over the next 15 years could reduce GHGs 68% by the year 2100. Yet, ongoing lobbying and subsidies in the US and EU are not giving alternatives the chance to fully compete. ... View More

Article
At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments

Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions. ... View More

Article
Renovate or Rebuild: M&S Oxford St Planning Decision Fuels Debate About ‘Sustainable’ Construction

The retailer argued that a new store would be 25% more energy efficient; but environmentalists say the Oxford Street demolish-rebuild plan would have sent 40K tonnes of CO2 into the atmosphere. ... View More

Article
Concrete Has an Emissions Problem. Thankfully, Startups Are Queuing Up to Solve It

In 2021, global construction projects consumed 30B tonnes of cement to make concrete — with every tonne emitting almost a tonne of CO2. The good news is, technologies already exist to reduce the impact of concrete production. ... View More

Article
Renewables May Be Booming; But Shifting from Fossil Fuels Is Being Hindered By …

Projects that could generate more than 1TW of renewable energy are still waiting to be constructed and connected to the grid in all parts of the world, due to delays in permitting and a lack of investment in grid infrastructure. ... View More

Article
It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have

There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role. ... View More

Article
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?

As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More

Article
Planetarians’ Tasty New Use for Spent Beans and Yeast Shaking Up Alt-Protein Market

The startup upcycles food waste and byproducts into a new kind of high-protein, high-fiber, vegan meat. Unlike most products in the crowded alt-protein market, it has achieved both great taste and price parity. ... View More

Article
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'

Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times." ... View More

Article
IKEA Has a Plan to Help All of Its Suppliers More Easily Switch to Clean Energy

So far, the company is facilitating access to renewables for suppliers in 13 countries through PPAs and a finance mechanism for suppliers keen to invest in onsite projects. ... View More

Article
30 Companies Restoring the Planet — and Our Hope for a Better World

In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business. ... View More

Article
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty

Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More

Article
How Costa Rica’s Decarbonization Plans Aim to Protect ‘Pura Vida’

Costa Rica is highly exposed to climate-change risks. But the tiny, lush, Central American country is leading a quiet revolution in how it both adapts to such changes and mitigates its own GHGs. ... View More

Article
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint

Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More

Article
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing

With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More

Article
Brands Grapple with Sustainable Growth in Crowded, Stalling, Alternative-Protein Market

Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. ... View More

Article
Davos 2023: 5 Takeaways for Companies Engaged in the Climate Fight

Promising developments in expanding the blue economy, philanthropy for climate action, and heavy industry net-zero commitments were among hopeful highlights from the annual gathering. ... View More

Article
Turning Plastic into Possibility: How Closing the Loop in Asia-Pacific Is Building Waste Infrastructure for the Future

The region continues to face waste challenges. But with the right solutions, Asia-Pacific has a huge opportunity to turn the tide — finding more value in post-consumer plastic and closing the loop on waste. ... View More

Article
Can Insuring Nature Encourage the Necessary Action to Protect It from Climate Risks?

COP15 again highlighted the importance of ensuring money moves in the right direction to bring about lasting environmental protection. One example is The Nature Conservancy’s recent purchase of a coral reef insurance policy to protect Hawai‘i’s... View More

Article
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event

February 18-19, 2026
SB'26 Tokyo
US Event