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Tom Idle

Content creator extraordinaire.

Tom Idle is tagged in 137 assets. Page 3 of 7.
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Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'

Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times." ... View More

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IKEA Has a Plan to Help All of Its Suppliers More Easily Switch to Clean Energy

So far, the company is facilitating access to renewables for suppliers in 13 countries through PPAs and a finance mechanism for suppliers keen to invest in onsite projects. ... View More

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30 Companies Restoring the Planet — and Our Hope for a Better World

In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business. ... View More

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Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty

Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More

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How Costa Rica’s Decarbonization Plans Aim to Protect ‘Pura Vida’

Costa Rica is highly exposed to climate-change risks. But the tiny, lush, Central American country is leading a quiet revolution in how it both adapts to such changes and mitigates its own GHGs. ... View More

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Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint

Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More

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It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing

With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More

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Brands Grapple with Sustainable Growth in Crowded, Stalling, Alternative-Protein Market

Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. ... View More

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Davos 2023: 5 Takeaways for Companies Engaged in the Climate Fight

Promising developments in expanding the blue economy, philanthropy for climate action, and heavy industry net-zero commitments were among hopeful highlights from the annual gathering. ... View More

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Turning Plastic into Possibility: How Closing the Loop in Asia-Pacific Is Building Waste Infrastructure for the Future

The region continues to face waste challenges. But with the right solutions, Asia-Pacific has a huge opportunity to turn the tide — finding more value in post-consumer plastic and closing the loop on waste. ... View More

Article
Can Insuring Nature Encourage the Necessary Action to Protect It from Climate Risks?

COP15 again highlighted the importance of ensuring money moves in the right direction to bring about lasting environmental protection. One example is The Nature Conservancy’s recent purchase of a coral reef insurance policy to protect Hawai‘i’s... View More

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New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

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Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

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As Tourism Returns to Pre-Pandemic Levels, This Hotel Chain Aims to Take Conscious Travel to New Heights

Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India. ... View More

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Empowering Waste Pickers, Building Communities and Closing the Loop

In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the... View More

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Quantifying the Benefits of Women’s Empowerment: The Missing Metric for Game-Changing Climate Action

The W+ Standard is the first globally recognized framework that measures and monetizes women’s empowerment. Empower Co. is engaging with companies keen to cement their women’s-empowerment programs with robust data — and shift the mindset around... View More

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In Our Water- and Climate-Stressed World, There’s No Excuse for Wastewater Going to Waste

Globally, 80% of wastewater is discharged into local environments with minimal or no treatment — water that could be recycled and reused. California-based startup Aquacycl's waste-to-energy solution protects water resources while helping companies ... View More

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Technological Ingenuity in African Nations: How They Are Solving the Plastic Waste Challenge

Enabling a circular economy is a complicated challenge that governments, communities and businesses globally are struggling to solve. But as Dow’s work in Africa proves, solutions exist — and success comes when organizations and communities colla... View More

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Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to reco... View More

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