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Tom Idle

Content creator extraordinaire.

Tom Idle is tagged in 137 assets. Page 4 of 7.
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This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward

“Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa... View More

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Businesses Can Chart a Course Toward Decarbonization, One Step at a Time

With a wealth of technologies and competing demands across sites, decarbonization can be a complex challenge for companies of all shapes and sizes. Taking a data-centric approach to building an energy roadmap — and letting the data point to what ha... View More

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Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More

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Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

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Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

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Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

“We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King ... View More

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How a Corporate ‘Lifer’ Helped Transform a Century-Old Business into a Sustainability Front Runner

When it comes to making sustainable business a reality, the journey is just as important as the destination. Few companies prove this more than Dow — provider of many of the chemical, plastic and consumer solutions that the world needs to successfu... View More

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Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

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How to Fuel a Sustainable Future for Packaging

Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain. ... View More

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Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader

Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight. ... View More

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Microgrids Could Be a Secret Weapon in the Corporate Race Towards Net Zero

Reining in energy emissions is top of mind for companies; so having more control of how, where and when energy is produced makes good business sense. Here, Shell Energy’s Matt Baker explains why microgrids are an increasingly popular solution. ... View More

Article
Marci Zaroff: Regenerative Ag Can Heal the Textile Industry — and the Planet

Entrepreneur and author Marci Zaroff coined the term ‘eco-fashion’ back in the mid-‘90s. Here, we discuss why sustainable fashion has taken so long to have its ‘moment’ and how regenerative ag could heal the planet along with the damaging t... View More

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Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid

While showcasing brands leading the charge toward sustainability — including Interface and Tony’s Chocolonely — SB’21 Madrid gave equal weight to just how much work we have left to do: Only 13% of companies can accurately deem themselves “s... View More

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How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.' ... View More

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Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing i... View More

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Are 3D-Printed Buildings the Sustainable Future of Construction?

The construction industry must adopt technologies that increase productivity while mitigating the impact of our growing housing needs on the climate crisis. Mighty Buildings’ technology may be ‘one of the only in existence’ that could unlock th... View More

Article
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap betwe... View More

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Businesses Must Understand the Intersections of Mental Health, Sustainability

As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue? ... View More

Article
Not All Carbon Credits Are Created Equal

While the majority of projects that generate carbon credits focus solely on carbon abatement, an increasing number also achieve other environmental, economic, social and cultural co-benefits — which increase impact ROI for companies. ... View More

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