Tom Idle

Founder
Narrative Matters

Tom Idle is tagged in 145 assets. Page 4 of 8.
Article
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

Article
As Tourism Returns to Pre-Pandemic Levels, This Hotel Chain Aims to Take Conscious Travel to New Heights

Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India. ... View More

Article
Empowering Waste Pickers, Building Communities and Closing the Loop

In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the... View More

Article
Quantifying the Benefits of Women’s Empowerment: The Missing Metric for Game-Changing Climate Action

The W+ Standard is the first globally recognized framework that measures and monetizes women’s empowerment. Empower Co. is engaging with companies keen to cement their women’s-empowerment programs with robust data — and shift the mindset around... View More

Article
In Our Water- and Climate-Stressed World, There’s No Excuse for Wastewater Going to Waste

Globally, 80% of wastewater is discharged into local environments with minimal or no treatment — water that could be recycled and reused. California-based startup Aquacycl's waste-to-energy solution protects water resources while helping companies ... View More

Article
Technological Ingenuity in African Nations: How They Are Solving the Plastic Waste Challenge

Enabling a circular economy is a complicated challenge that governments, communities and businesses globally are struggling to solve. But as Dow’s work in Africa proves, solutions exist — and success comes when organizations and communities colla... View More

Article
Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to reco... View More

Article
With a Sustainability Strategy Fully Embedded, How Do You Maintain Momentum to Reach Your Goals?

“We’ve been working on design for recyclability for years now. But the next step is to make packaging fully recyclable and then collect the packaging to recycle it into new products. We’re very close to creating a low-carbon, circular economy.�... View More

Article
This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward

“Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa... View More

Article
Businesses Can Chart a Course Toward Decarbonization, One Step at a Time

With a wealth of technologies and competing demands across sites, decarbonization can be a complex challenge for companies of all shapes and sizes. Taking a data-centric approach to building an energy roadmap — and letting the data point to what ha... View More

Article
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More

Article
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

Article
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

Article
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

“We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King ... View More

Article
How a Corporate ‘Lifer’ Helped Transform a Century-Old Business into a Sustainability Front Runner

When it comes to making sustainable business a reality, the journey is just as important as the destination. Few companies prove this more than Dow — provider of many of the chemical, plastic and consumer solutions that the world needs to successfu... View More

Article
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

Article
How to Fuel a Sustainable Future for Packaging

Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain. ... View More

Article
Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader

Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight. ... View More

Article
Microgrids Could Be a Secret Weapon in the Corporate Race Towards Net Zero

Reining in energy emissions is top of mind for companies; so having more control of how, where and when energy is produced makes good business sense. Here, Shell Energy’s Matt Baker explains why microgrids are an increasingly popular solution. ... View More

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