Latest News

Circular EconomyCircular Economy
NextGen Consortium Outlines Path Toward Circular Economy for Paper Cups in US
NextGen Consortium Outlines Path Toward Circular Economy for Paper Cups in US
Published on November 2, 2023
About a 5 minute read

Insights include solutions for paper mills, materials-recovery facilities, brands, consumers and communities to increase recovery of paper cups and reduce waste to landfill. Read More...

Marketing & CommunicationsCircular Economy
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Published on November 1, 2023
About a 3 minute read

Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. Read More...

Circular EconomyCircular EconomyMaterials & Packaging
Molecular Recycling Could Be Crucial to Realizing a Circular Economy
Molecular Recycling Could Be Crucial to Realizing a Circular Economy
Published on November 1, 2023
Written by Tom Idle
About a 7 minute read

We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible. Read More...

Circular Economy
How the US’s Most Abundant Crop Is Changing the Way Plastic Is Produced
How the US’s Most Abundant Crop Is Changing the Way Plastic Is Produced
Published on October 31, 2023
About a 5 minute read

In a perfect example of the circular economy in action, corn stover — stalks and leaves left over from harvest — becomes a valuable cash crop for which farmers can get paid. Read More...

Finance & Investment
Supporting Farmers in Landlocked Countries to Enter the Nutraceuticals Market
Supporting Farmers in Landlocked Countries to Enter the Nutraceuticals Market
Published on October 30, 2023
Written by Mohammed Belal
About a 5 minute read

Overcoming commodity dependence is a complex challenge. Here are steps that brands, impact investors and governments can take to help smallholder farmers in LLDCs benefit from the nutraceuticals market. Read More...

Materials & PackagingCircular Economy
Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile
Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile
Published on October 27, 2023
Written by SUSCOM
About a 4 minute read

Meet NUNOUS — a brand-new, radically versatile material made from fabric waste — developed by fabric-dyeing giant Seishoku Co., Ltd. Read More...

Innovation & TechnologyCollaboration & Co-Creation
Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains
Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains
Published on October 26, 2023
About a 4 minute read

With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy. Read More...

Circular EconomyCollaboration & Co-Creation
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
Published on October 26, 2023
Written by Jeremy Osborn and Hannah Zimmerman
About a 15 minute read

SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth. Read More...

Marketing & Communications
Sustainability in Advertising: How Marketers Can Waste Less and Grow More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More
Published on October 26, 2023
Written by Myles Peacock
About a 4 minute read

It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more. Read More...

Organizational GovernanceOrganizational Governance
New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future
New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future
Published on October 25, 2023
Written by Jeremy Osborn and Hope Freedman
About a 10 minute read

Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life. Read More...

Marketing & Communications
Redefining the Consumer Experience with SmartLabels
Redefining the Consumer Experience with SmartLabels
Published on October 25, 2023
Written by Max Winograd
About a 4 minute read

With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? Read More...

Marketing & CommunicationsOrganizational Governance
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Published on October 25, 2023
Written by Jeremy Osborn Tom Idle and Hannah Zimmerman
About a 14 minute read

Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. Read More...

Supply Chain
Brands Betting the Farm on Decarbonized, Regenerative Supply Chains
Brands Betting the Farm on Decarbonized, Regenerative Supply Chains
Published on October 25, 2023
Written by Jeremy Osborn and Tina Nguyen
About a 8 minute read

At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further. Read More...

Circular Economy
New Book Serves Up Case Studies for Cultivating Local Food Economies
New Book Serves Up Case Studies for Cultivating Local Food Economies
Published on October 25, 2023
Written by Geoff Nudelman
About a 5 minute read

Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities. Read More...

Organizational Governance
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
Published on October 24, 2023
Written by Hope Freedman and Sustainable Brands
About a 12 minute read

At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. Read More...

Consumer Behavior ChangeCircular Economy
Planting Seeds: Changing and Shaping the Minds of Today’s Consumers and Tomorrow's Changemakers
Planting Seeds: Changing and Shaping the Minds of Today’s Consumers and Tomorrow's Changemakers
Published on October 24, 2023
Written by Jeremy Osborn Tina Nguyen and Hope Freedman
About a 11 minute read

At SB’23 San Diego, several rich discussions centered on the growing number of efforts successfully educating and engaging various audiences on more sustainable behaviors, lifestyles and careers. Read More...

Marketing & Communications
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Published on October 24, 2023
Written by Jeremy Osborn
About a 9 minute read

Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. Read More...

Marketing & Communications
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
Published on October 24, 2023
Written by Jeremy Osborn Hope Freedman and Tom Idle
About a 11 minute read

Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. Read More...

Innovation & Technology
A Rogue Startup Thinks It Has a Solution to Climate Change; The Scientific Community Disagrees
A Rogue Startup Thinks It Has a Solution to Climate Change; The Scientific Community Disagrees
Published on October 24, 2023
Written by Scarlett Buckley
About a 8 minute read

Despite a lack of scientific consensus regarding the efficacy and safety of its approach, intrepid startup Make Sunsets is throwing caution to the wind (literally). Read More...

Supply ChainInnovation & Technology
Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?
Published on October 23, 2023
Written by Tina Nguyen Hope Freedman and Tom Idle
About a 9 minute read

At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. Read More...

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >