Consumer Behavior Change

Spreading a Message of Moderation for the Holidays

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.

By Donnica Hawes-Saunders | Published 5 years ago | About a 4 minute read

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers.

But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.

But we certainly can’t do this alone. That’s why we’d like to recognize other companies and organizations who share our passion and commitment to protecting the community and encourage safe alcohol consumption during the holidays and all year-round — as well as those who are taking new, innovative approaches. Looking back at 2018, here are those that have made a difference in promoting responsible consumption by:

Pulling on heartstrings with ‘simple’ messaging

Being pause-worthy and visual

The Derbyshire Police in Ashbourne, England are using a disturbing visual to get the point across — a vehicle that was totaled earlier this year by a drunk driver who crashed it into a parked car and garden wall. The car — decorated with a red Christmas bow — went on display in a local shopping center to raise awareness of the dangers of driving under the influence of drugs or alcohol. Emergency services members will be in the mall throughout December to talk with shoppers about the car, the consequences of drinking and driving, and more. The Derbyshire Fire and Rescue Service has also released a Christmas drink- and drug-driving awareness campaign called, “Don’t get wrecked.” It features a video titled “Silent night,” which uses children’s voices and toys to tell a story of a drunk-driving incident and displays several critical injuries and a death.

Rewarding designated drivers

Providing an immersive experience

“This immersive experience brings teens into a captivating story where the characters and consequences feel true to life,” said Lisa Sherman, CEO and president of the Ad Council. “This is an innovative and powerful extension of our efforts to encourage young people to reconsider getting behind the wheel after drinking.”

Helpful reminders

This holiday season, you too can play an important role with helping to prevent drinking and driving. Please stay safe and remind loved ones of these tips when going out on the roads — it could save a life.

Don’t let anyone get behind the wheel of a car if you know he or she has been drinking.
Keep the number of a taxi service or other transportation app handy.
If you see suspicious driving activity, call law enforcement.
Maintain a generous following distance.
Properly using your seatbelt is your number one defense against drunk drivers.