Published 10 months ago.
About a 5 minute read.
Image: Thrive Market
rePurpose Global helps Thrive Market achieve plastic neutrality for its own-brand products, while The Body Shop expands its refillable offerings in the US.
Image credit: Thrive Market
Online conscious-living retailer Thrive
Market has partnered with rePurpose
Global to enable its owned brands to be officially Plastic Neutral
certified. Through the partnership, Thrive is supporting the recovery of as
much nature-bound plastic waste as it uses across its branded product
packaging and shipping materials — offsetting its own-brand
use to achieve plastic
Through this partnership, Thrive Market is supporting rePurpose’s removal
efforts of more than 680,000 pounds of plastic waste otherwise bound for
nature by the end of 2023. The brand is supporting rePurpose Global projects
in India, Kenya and Colombia to collect and ethically process
low-value plastic waste before it enters waterways or is openly burned or
dumped in landfills.
Plastic packaging is the leading contributor to plastic waste; and the
consumer product goods (CPG) category is a major contributor with the power
to drive definitive action to help end the plastic crisis. As a prominent
player in CPG, Thrive’s efforts to achieve plastic neutrality form part of
its environmentally sustainable operating model — which prioritizes
environmental sustainability at the same priority level as efficiency and
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“We have seen the alarming amount of waste generated every day by our
industry; so to us, the urgency of the plastic waste crisis was impossible
to ignore,” said Kristin De
Mission Manager. “Starting with our owned brands and shipping materials is a
signal to the broader business and our brand partners that we’re serious
about taking responsibility for the plastic in our products and supply
Thrive Market, which earned its B Corp certification in 2020, has been
carbon neutral since 2014 and is working to be carbon negative by 2025; this
action on plastic waste brings Thrive closer to its brand vision to become
the world’s first climate-positive
Through its partnership with rePurpose Global, Thrive Market is also supporting
waste workers’ incomes by attaching value to hard-to-recycle plastics; and
providing safe, stable and fairly paid employment opportunities through local
In addition, Thrive Market will also partner with rePurpose Global to launch a
Plastic Action Working Group for third-party brands to collaborate to drive
industry change. The group will focus on sharing best practices, innovations and
policy updates to inspire other businesses to join Thrive Market in creating a
more sustainable future.
"We are excited to announce our partnership with Thrive Market and further
power their inspiring work in tackling the global plastic pollution crisis,”
says rePurpose Global CEO and co-founder Svanika
Balasubramanian. “Their commitment
to financing the recovery of verified nature-bound plastic waste is a
testament to their dedication to sustainability, and we are honored to be a
part of their journey. Together, we hope to set an example for other
businesses and drive positive change in our industry.”
Image credit: The Body Shop
Meanwhile — one year after joining personal care brands including
by bringing its own 'refill
to US stores — The Body Shop is expanding its fight against global
plastic waste through new, refillable product offerings and in-store stations.
In February, The Body Shop expanded its refill offerings beyond hair care,
shower gels and hand soaps to include makeup with the launch of Peptalk
— which comes in a refillable case made from 100 percent recycled aluminum.
In 2021, the certified B Corp announced an ambitious, five-year plan to roll out
refill stations in the majority of its stores and set aggressive targets to save
25 tons of plastic per year through the program. Refill stations are now
available in 800 stores around the world; and The Body Shop US now offers refill
stations in 50 percent of its stores.
In its first year of operation in the US, the refill program diverted 576 pounds
of plastic — the equivalent of 12,749 bottles — from being wasted. Globally, in
2022 alone, the brand's refill program prevented more than half a million
plastic bottles from entering the environment.
"We want our customers to understand first and foremost that they can be
changemakers — and that even small individual acts, like refilling your shampoo
or shower gel in a reusable container, can have a big impact on our planet,"
said Hilary Lloyd, VP of
marketing and corporate social responsibility for The Body Shop North America.
"The climate crisis is the greatest risk facing our future, which is why we call
on beauty lovers everywhere to use their purchasing power to embrace a circular
Every year, the beauty industry generates billions of pieces of plastic
that end up in landfills or the ocean. The Body Shop's refill program allows
every individual to help drive change, because every bottle counts. And while
convenience remains a barrier to widespread adoption of reuse-and-refill
younger, more environmentally conscious shoppers have boosted The Body Shop's
refill adoption rates in the US. The program is most popular among consumers
aged 16-34; sales of refillable products increased 65 percent throughout 2022.
"Young people are cognizant of what's at stake for the planet, which is why
they're embracing The Body Shop's ambitious sustainability agenda," Lloyd said.
The beauty retailer is also addressing recycling with Community Fair Trade
partner Plastics for Change. Through the
partnership, the Body Shop works with waste pickers in Bengaluru, India to
remove plastics from the streets while providing livable wages and better
working conditions to an informal sector that is often volatile and
discriminatory. Since The Body Shop began its partnership in
Plastics for Change has collected 4,409,245 pounds of plastic waste — equivalent
to 100 million plastic bottles.
Published Apr 4, 2023 2pm EDT / 11am PDT / 7pm BST / 8pm CEST