On Wednesday, the Republic of the Maldives and Parley for the Oceans
announced an extension of their partnership to create a scalable, nationwide
framework for solutions to ocean and climate threats. Through the ‘Future Island
Nation’ program, Parley and the Maldives aim to address everything from marine
plastic pollution to climate change to illegal fishing; and bring solutions
towards the achievement of multiple UN Sustainable Development Goals —
namely, SDG 7 (Affordable and Clean Energy), SDG 9 (Industry,
Innovation and Infrastructure), SDG 11 (Sustainable Cities and
Communities), SDG 12 (Responsible Consumption and
Production),
SDG 13 (Climate Action), SDG 14 (Life Below
Water)
and SDG 15 (Life on Land); not to mention SDG 17 (Partnerships for
the Goals).
The island nation was the first to answer a global call to action led by Parley
in collaboration with the UN-OHRLLS (United Nations Office of the High
Representative for the Least Developed Countries, Landlocked Developing
Countries and Small Island Developing States) to demonstrate how small island
developing states (SIDS) can become leaders in the fight to end marine plastic
pollution by implementing the Parley AIR
Strategy
(Avoid, Intercept, Redesign) in a collaborative, innovative approach to
solutions.
“To leave toxic materials in the past, we need to do more than intercept them.
We need to develop and test new materials, new technologies and question
existing product concepts and business models,” said Parley founder Cyrill
Gutsch. “By inventing Ocean
Plastic®,
Parley turned a problem into an economic opportunity; and with our AIR Strategy,
we are creating the blueprints for systemic change.
“The Republic of the Maldives was early to believe in our vision and to act on
our strategy. We're honored to call the Maldives the first ‘Future Island
Nation,’ because we see this magic country as a Symbol of Change and a canvas
for the new,” Gutsch continued. “Together, we are now not only combatting marine
plastic pollution, but piloting solutions for climate change and illegal
fishing.”
The Maldives first entered into a collaboration with Parley in September 2016,
during the 70th Session of the UN General Assembly. Since piloting the project,
Parley has introduced programs to reduce the nation’s reliance on single-use
plastics, as well as plastic interception and baling sites in island communities
and more than 70 schools. Parley has also led collaborative cleanups on affected
coastlines, and opened the first-ever recycling center and innovation lab in the
island nation’s capital, Malé. In collaboration with the Ministry of
Education, local schools and NGOs, Parley Ocean
School
programs have helped more than 100,000 youth and their parents go swimming and
snorkeling to experience the world beneath the blue surface, many for the very
first time.
With the successful completion of an initial pilot phase, Parley recognizes the
Republic of the Maldives as the first ‘Future Island Nation.’ The expanding
collaboration now includes the Ministry of Environment and the national waste
management company WAMCO in a 10-year action plan. Immediate steps include
policy change, the expansion of recycling infrastructure, cleanups and community
education initiatives across all levels of society, industry and government. And
similar to fellow island nation Palau’s approach with its “Palau
Pledge,”
education and direct-action initiatives will also be offered to tourists
visiting the Maldives, empowering visitors to become messengers for the oceans
and bring change back to their homeland.
Declaring the Maldives as the base and epicenter for its next
chapter, Parley is calling for a
‘Material Revolution’ and is gathering the world's leading creators and
scientists to replace all harmful materials and products used in the supply
chains of its brand partners within the next seven years. The base for this
global innovation initiative will be a small island called Kondey Mathee
Laabadhoo in the southern atolls of the Maldives, where Parley is building a
permanent collaboration space called Parley Station One, in collaboration
with the Republic of the Maldives.
Parley Station One will provide a unique destination and collaboration space for
creators, leaders and thinkers — connecting art, design, science, technology and
business in an innovation driver for a new, “blue” economy. This program will
turn the Maldives into a launch pad for future technology, R&D and creative
collaboration.
“As a small island nation, we are faced with many economic and environmental
challenges. We suffer from problems that we didn’t create, and materials we
didn’t invent,” said Ibrahim Mohamed Solih, President of the Republic of the
Maldives. “Plastic pollution is an example of that. We need to protect our
ocean, because it is our national treasure, and we need to find ways to
establish a new, vibrant blue economy. That is why we decided to take the path
of ocean conservation, collaboration and Eco Innovation with Parley for the
Oceans. Together, we will tackle plastic pollution; harness alternative, clean
energy
sources,
and protect Maldivian waters from illegal
fishing.
I truly believe in the innovative power and resilience of my country, and its
young and creative people.”
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Sustainable Brands Staff
Published Sep 26, 2019 5am EDT / 2am PDT / 10am BST / 11am CEST